Regional Marketing Manager Job at Trane Technologies in Madison
Trane Technologies, Madison, WI, United States, 53774
Overview
At Trane Technologies, we create innovative climate solutions for buildings, homes, and transportation that challenge what’s possible for a sustainable world. We believe in a better future when we uplift others and enable our people to thrive at work and at home.
What’s in it for you:
Benefits
Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE!
Family building benefits include fertility coverage and adoption/surrogacy assistance.
401K match up to 6%, plus an additional 2% core contribution = up to 8% company contribution.
Paid time off, including in support of volunteer and parental leave needs.
Educational and training opportunities through company programs along with tuition assistance and student debt support.
Learn more about our benefits here.
Role location and travel
This position is remote within a geography: Chicago, Milwaukee, Madison, La Crosse, Minneapolis. Travel requirements: Up to 25% travel including events, customer engagements, and business needs.
What you will do
The Regional Marketing Manager will be responsible for developing and executing regional marketing strategies that drive sales, enhance customer engagement, and accelerate growth across the Upper Midwest region. This role is crucial to the Commercial Americas growth strategy and is part of the Trane commercial business marketing team. You will act as a strategic marketing partner, playing a key role in solidifying Trane’s reputation as an industry leader.
Responsibilities
Strategic Leadership & Collaboration
Develop and implement regional strategic marketing plans aligned with market needs and regional goals.
Serve as a strategic marketing advisor to the regional leadership team, influencing business strategy and supporting high-impact decisions.
Attend and contribute to strategic meetings; prioritize activities/projects that align with regional goals.
Connect master Trane brand and messaging at the regional level, ensuring integration with cross-functional stakeholders.
Execution & Management
Build and execute integrated marketing campaigns that generate leads and accelerate pipeline growth.
Oversee the regional events strategy, incorporating both Trane-hosted (in-person, virtual, and hybrid) events and collaborations with third-party vendors.
Develop region-specific content marketing, digital marketing, and public relations programs.
Track and analyze competitive marketing efforts and local market trends.
Manage regional marketing budget; measure and communicate results for continuous improvement.
Use marketing technologies to optimize performance and champion adoption as needed.
Effectively prioritize, allocate, and utilize resources for maximum impact.
Customer Engagement & Brand Building
Foster relationships with key customers, influencers, and community/industry associations.
Lead regional community relations strategies and philanthropic efforts.
Elevate Trane’s reputation and influence in the market.
Who You Are
A strategic marketing leader able to balance vision with practical execution and confidently choose where to invest time for greatest impact.
A collaborative team player who thrives in a cross-functional environment and values the input and expertise of others
Excellent project manager and communicator to ensure initiatives align with strategic priorities.
Able to leverage and champion digital marketing technology, data, and analytics to measure and improve marketing impact.
Creative and innovative, comfortable experimenting and driving new best practices.
Possess strong soft skills and emotional intelligence; inspire, support, and advocate for your team and stakeholders.
What you will bring
Bachelor’s degree in marketing, communications, business, or related field from an accredited institution.
Minimum of 5+ years B2B field marketing experience.
Proven expertise developing and executing multi-channel, integrated marketing programs, and managing events that drive customer engagement and pipeline growth.
Preferred experience with marketing technology (Marketo, Salesforce, Wrike, Google Analytics, Adobe Experience Manager, DemandBase, etc.).
Strong analytical skills; comfortable interpreting data and using ROI insights to guide decision-making.
Outstanding verbal and written communication and team-oriented mindset.
Demonstrated ability to build trust as a strategic partner to Sales teams.
Experience in fast-paced, dynamic environments, juggling multiple projects and priorities.
Compensation
Base Pay Range: $97,550-132,500. Total compensation for this role will include a commission/incentive plan. This base pay range is based on US national averages. Actual base pay could be a result of seniority, merit, geographic location where the work is performed.
Equal Employment Opportunity
We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.