Lutron Electronics Co., Inc
Channel Marketing Specialist
Lutron Electronics Co., Inc, Coopersburg, Pennsylvania, United States, 18036
Overview
Lutron is seeking a
Channel Marketing Specialist
to drive growth and engagement across our
Electrical Wholesale (EW)
and
Audio Visual (AV)
business segments. Based at our Global Headquarters in Coopersburg PA, this role offers a unique opportunity to contribute to the success of Lutron's residential and commercial product lines-including wallbox controls-while sharpening your skills in marketing strategy, digital engagement, and project management.
As a key member of the EW and AV channel marketing team, you will collaborate closely with
sales leadership, product management, and marketing communications
to develop and execute impactful channel programs. Your responsibilities will include: Designing and launching promotions, training initiatives, and merchandising strategies Creating compelling communications and collateral tailored to channel audiences Supporting cross-functional projects that elevate brand awareness and drive sales This role is ideal for someone who thrives in a fast-paced, collaborative environment and is eager to grow their expertise in channel marketing and stakeholder engagement.
Responsibilities
Define and Develop Marketing Collateral:
Clearly outline specifications, target audiences, and messaging for all communications materials. Gather and incorporate feedback from senior stakeholders in marketing, sales, and business leadership to ensure alignment and effectiveness. Own Promotional Operations:
Manage all operational aspects of channel promotions-including timelines, budgets, and vendor coordination-to ensure timely, high-quality delivery of promotional assets. Provide direct support to participating customers throughout the promotion lifecycle. Support Product Launches:
Prepare and deliver launch materials that effectively introduce new products to market through EW and AV distribution channels. Apply Project Management Best Practices:
Establish and maintain clear project timelines, roles and responsibilities, and success metrics to ensure smooth execution and accountability. Enable Sales & Market Development:
Collaborate with sales teams on account planning and initiatives such as customer events, training (online and in-person), and lead generation campaigns to drive engagement and growth. Equip Channel Partners:
Work closely with reps and EW partners to deliver marketing tools and resources that empower them to increase sales and market presence. Foster Sales Team Engagement:
Maintain regular communication with EW and AV sales teams to address challenges, share updates, and boost program participation. Measure & Optimize Performance:
Track key performance metrics, compare results to historical benchmarks, and identify opportunities to refine tactics and improve future program outcomes. Qualifications
Bachelor's Degree in Marketing, Business Administration, or related field of study required Minimum cumulative 3.00 GPA required Minimum 4 years of marketing, customer-facing, sales operations or project management experience required, channel marketing experience a plus Ability to collaborate with others across the organization to drive projects SalesForce.com experience preferred Must live within commutable distance of Coopersburg PA to accommodate in-office schedule
Lutron Electronics' position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website at www.lutron.com.
Lutron Electronics is an Equal Opportunity - Affirmative Action - Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics
Lutron is seeking a
Channel Marketing Specialist
to drive growth and engagement across our
Electrical Wholesale (EW)
and
Audio Visual (AV)
business segments. Based at our Global Headquarters in Coopersburg PA, this role offers a unique opportunity to contribute to the success of Lutron's residential and commercial product lines-including wallbox controls-while sharpening your skills in marketing strategy, digital engagement, and project management.
As a key member of the EW and AV channel marketing team, you will collaborate closely with
sales leadership, product management, and marketing communications
to develop and execute impactful channel programs. Your responsibilities will include: Designing and launching promotions, training initiatives, and merchandising strategies Creating compelling communications and collateral tailored to channel audiences Supporting cross-functional projects that elevate brand awareness and drive sales This role is ideal for someone who thrives in a fast-paced, collaborative environment and is eager to grow their expertise in channel marketing and stakeholder engagement.
Responsibilities
Define and Develop Marketing Collateral:
Clearly outline specifications, target audiences, and messaging for all communications materials. Gather and incorporate feedback from senior stakeholders in marketing, sales, and business leadership to ensure alignment and effectiveness. Own Promotional Operations:
Manage all operational aspects of channel promotions-including timelines, budgets, and vendor coordination-to ensure timely, high-quality delivery of promotional assets. Provide direct support to participating customers throughout the promotion lifecycle. Support Product Launches:
Prepare and deliver launch materials that effectively introduce new products to market through EW and AV distribution channels. Apply Project Management Best Practices:
Establish and maintain clear project timelines, roles and responsibilities, and success metrics to ensure smooth execution and accountability. Enable Sales & Market Development:
Collaborate with sales teams on account planning and initiatives such as customer events, training (online and in-person), and lead generation campaigns to drive engagement and growth. Equip Channel Partners:
Work closely with reps and EW partners to deliver marketing tools and resources that empower them to increase sales and market presence. Foster Sales Team Engagement:
Maintain regular communication with EW and AV sales teams to address challenges, share updates, and boost program participation. Measure & Optimize Performance:
Track key performance metrics, compare results to historical benchmarks, and identify opportunities to refine tactics and improve future program outcomes. Qualifications
Bachelor's Degree in Marketing, Business Administration, or related field of study required Minimum cumulative 3.00 GPA required Minimum 4 years of marketing, customer-facing, sales operations or project management experience required, channel marketing experience a plus Ability to collaborate with others across the organization to drive projects SalesForce.com experience preferred Must live within commutable distance of Coopersburg PA to accommodate in-office schedule
Lutron Electronics' position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website at www.lutron.com.
Lutron Electronics is an Equal Opportunity - Affirmative Action - Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics