Omnicom Media Group US OMD
Manager, Digital Activation, Programmatic
Omnicom Media Group US OMD, New York, New York, us, 10261
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
The Manager, Digital Activation is expected to employ and continually define state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.
3-5 years of work experience; recent and proven experience in programmatic execution/planning and activation required Proven experience in successful deployment of programmatic campaigns to hit multiple client objectives Experience in nuanced products and processes, such as SPO and Programmatic OTT Successful client-facing experience as well as experience with managing external partner relationships Advanced understanding and experience with Ad Trafficking/CRS documents (DoubleClick specific) Experience in Amazon DSP, TTD, and DV360 Strong Inventory Curation POV's and proven track record; experience with troubleshooting/auditing private inventory deals through PMPs and/or PG Negotiation skills for planning efficient data and inventory deals with publisher partners Confident in analyzing and acting on marketing data In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP's, SSP's, advertising/publisher ecosystems, data privacy Experience in Prisma, billing Role Responsibilities:
The Manager, Programmatic will help to deliver the clients business objectives through digital tactics rooted in data & insights. This individual is the day-to-day liaison between the client, account team, and the digital media community. They will build and maintain strong relationships with the media vendor community to ensure that our plans are the most innovative in the industry. They will steward media plan development and implementation, including ongoing and insightful performance reporting and optimization recommendations to maximize return on investment. They will have the ability to interpret strategy & business objectives through a digital lens. They will be leading a team of associates who would lean on their manager for guidance, team growth, support etc
Role is based in New York, Hybrid
#LI-MB1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$75,000-$95,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
The Manager, Digital Activation is expected to employ and continually define state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.
3-5 years of work experience; recent and proven experience in programmatic execution/planning and activation required Proven experience in successful deployment of programmatic campaigns to hit multiple client objectives Experience in nuanced products and processes, such as SPO and Programmatic OTT Successful client-facing experience as well as experience with managing external partner relationships Advanced understanding and experience with Ad Trafficking/CRS documents (DoubleClick specific) Experience in Amazon DSP, TTD, and DV360 Strong Inventory Curation POV's and proven track record; experience with troubleshooting/auditing private inventory deals through PMPs and/or PG Negotiation skills for planning efficient data and inventory deals with publisher partners Confident in analyzing and acting on marketing data In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP's, SSP's, advertising/publisher ecosystems, data privacy Experience in Prisma, billing Role Responsibilities:
The Manager, Programmatic will help to deliver the clients business objectives through digital tactics rooted in data & insights. This individual is the day-to-day liaison between the client, account team, and the digital media community. They will build and maintain strong relationships with the media vendor community to ensure that our plans are the most innovative in the industry. They will steward media plan development and implementation, including ongoing and insightful performance reporting and optimization recommendations to maximize return on investment. They will have the ability to interpret strategy & business objectives through a digital lens. They will be leading a team of associates who would lean on their manager for guidance, team growth, support etc
Role is based in New York, Hybrid
#LI-MB1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$75,000-$95,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice