JobNimbus
We are obsessed with the hero's journey at JobNimbus. Every person has a hero's journey—Hermione Granger, James T. Kirk, Frodo Baggins, Anna & Elsa, Nacho Libre, and even YOU! This is our “call to adventure” to come check out JobNimbus. What do you have to lose? You might make a few new friends, learn about a sick new company doing some amazing things, and maybe even land a new job!
Mission:
Develop and scale product marketing strategy that drives awareness, adoption, and differentiation across our platform.
What You'll Be Doing:
Product Strategy & Voice of Customer
Partner with Product Managers to align on roadmap, market needs, and customer pain points
Lead research initiatives: win/loss, surveys, persona validation, competitor insights
Synthesize insights across Sales, CX, and product usage to guide messaging and roadmap
Go-to-Market Strategy & Launch Leadership
Own GTM planning for product lines, verticals, or major feature releases
Define positioning, value propositions, and messaging frameworks
Coordinate cross-functional launch execution across Product, Sales, Lifecycle, and Marketing
Partner with Lifecycle Marketing to ensure smooth post-launch adoption efforts
Pricing & Packaging
Conduct competitive pricing audits and influence pricing models in partnership with Product and Finance
Deliver positioning for packaging tiers and monetization strategy
Sales & CX Enablement
Build strategic enablement content: battlecards, pitch frameworks, playbooks, and talk tracks
Collaborate with Enablement and RevOps on rollout and training
Monitor usage and effectiveness to continuously improve materials
Messaging Alignment Across Channels
Provide messaging guidance for Lifecycle, Content, and Customer Comms
Ensure in-app, email, and sales collateral reflect consistent, strategic positioning
Influence in-app messaging direction in collaboration with the Customer Comms Specialist
Customer Research and Buyer Personas
Lead the development, validation, and documentation of buyer personas and ideal customer profiles (ICPs)
Conduct regular win/loss analysis, customer interviews, and survey programs to evolve personas
Align personas with product roadmap, sales enablement, and GTM positioning
Thought Leadership, Narrative, & Advocacy
Develop product narratives and transformational messaging for outbound and content
Identify advocates and support case study or testimonial creation in partnership with Content or CS
Use of AI
Champion use of AI tools for message testing, research synthesis, and asset generation
Evaluate and pilot tools to streamline PMM workflows and cross-functional collaboration
What Makes You the Hero for This Job:
5–7+ years of B2B SaaS product marketing experience, including ownership of multi-product GTM
Proven success driving product positioning, competitive differentiation, and customer insight strategy
Deep understanding of go-to-market planning, messaging frameworks, and pricing/packaging strategy
Strong research skills (VOC, win/loss, persona development) and the ability to turn insights into action
Confident collaborator with Product, Sales, CX, and Lifecycle Marketing stakeholders
Excellent communicator—skilled in storytelling, internal alignment, and executive-level presentations
Comfortable leading enablement content strategy (battlecards, pitches, talk tracks, etc.)
Hands-on experience with research, analysis, and enablement tooling (Hubspot, Pendo)
AI-fluent: actively uses AI to accelerate research, content generation, or GTM planning
Bonus: Experience in SMB or vertical SaaS; familiarity with PLG environments
Superpowers:
Ownership. You own the outcomes, drive initiatives, and solve problems proactively. If you need direction and someone to hold your hand, this job is not for you.
Customer Obsessed. Everything we build should leave our customers saying, "Aw dip. This product is off the charts cool. Whoever wrote that code deserves a raise!"
Proactive Learning. You stay ahead of the curve, continuously learning and implementing cutting-edge technologies.
Team Commitment. You build, mentor, and lead a high-performance engineering team that delivers results together.
Self Awareness. You know your strengths, weaknesses, and how to surround yourself with the right talent to succeed.
Mentor (Hit us up to get more information)
Dustan Halbach (https://www.linkedin.com/in/dustanhalbach/) - Specialist in hiring amazing people, lover of the outdoors, hunting, fly fishing, snowboarding, hockey and golf.
JobNimbus is proud to be an equal opportunity / affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, Veteran status, or other legally protected characteristics. This position may require the successful completion of a criminal background check and/or drug screen. If you have a disability or special need that requires accommodation, please let us know in the application.
If you have any questions regarding this job post, please email jobs@jobnimbus.com.
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Mission:
Develop and scale product marketing strategy that drives awareness, adoption, and differentiation across our platform.
What You'll Be Doing:
Product Strategy & Voice of Customer
Partner with Product Managers to align on roadmap, market needs, and customer pain points
Lead research initiatives: win/loss, surveys, persona validation, competitor insights
Synthesize insights across Sales, CX, and product usage to guide messaging and roadmap
Go-to-Market Strategy & Launch Leadership
Own GTM planning for product lines, verticals, or major feature releases
Define positioning, value propositions, and messaging frameworks
Coordinate cross-functional launch execution across Product, Sales, Lifecycle, and Marketing
Partner with Lifecycle Marketing to ensure smooth post-launch adoption efforts
Pricing & Packaging
Conduct competitive pricing audits and influence pricing models in partnership with Product and Finance
Deliver positioning for packaging tiers and monetization strategy
Sales & CX Enablement
Build strategic enablement content: battlecards, pitch frameworks, playbooks, and talk tracks
Collaborate with Enablement and RevOps on rollout and training
Monitor usage and effectiveness to continuously improve materials
Messaging Alignment Across Channels
Provide messaging guidance for Lifecycle, Content, and Customer Comms
Ensure in-app, email, and sales collateral reflect consistent, strategic positioning
Influence in-app messaging direction in collaboration with the Customer Comms Specialist
Customer Research and Buyer Personas
Lead the development, validation, and documentation of buyer personas and ideal customer profiles (ICPs)
Conduct regular win/loss analysis, customer interviews, and survey programs to evolve personas
Align personas with product roadmap, sales enablement, and GTM positioning
Thought Leadership, Narrative, & Advocacy
Develop product narratives and transformational messaging for outbound and content
Identify advocates and support case study or testimonial creation in partnership with Content or CS
Use of AI
Champion use of AI tools for message testing, research synthesis, and asset generation
Evaluate and pilot tools to streamline PMM workflows and cross-functional collaboration
What Makes You the Hero for This Job:
5–7+ years of B2B SaaS product marketing experience, including ownership of multi-product GTM
Proven success driving product positioning, competitive differentiation, and customer insight strategy
Deep understanding of go-to-market planning, messaging frameworks, and pricing/packaging strategy
Strong research skills (VOC, win/loss, persona development) and the ability to turn insights into action
Confident collaborator with Product, Sales, CX, and Lifecycle Marketing stakeholders
Excellent communicator—skilled in storytelling, internal alignment, and executive-level presentations
Comfortable leading enablement content strategy (battlecards, pitches, talk tracks, etc.)
Hands-on experience with research, analysis, and enablement tooling (Hubspot, Pendo)
AI-fluent: actively uses AI to accelerate research, content generation, or GTM planning
Bonus: Experience in SMB or vertical SaaS; familiarity with PLG environments
Superpowers:
Ownership. You own the outcomes, drive initiatives, and solve problems proactively. If you need direction and someone to hold your hand, this job is not for you.
Customer Obsessed. Everything we build should leave our customers saying, "Aw dip. This product is off the charts cool. Whoever wrote that code deserves a raise!"
Proactive Learning. You stay ahead of the curve, continuously learning and implementing cutting-edge technologies.
Team Commitment. You build, mentor, and lead a high-performance engineering team that delivers results together.
Self Awareness. You know your strengths, weaknesses, and how to surround yourself with the right talent to succeed.
Mentor (Hit us up to get more information)
Dustan Halbach (https://www.linkedin.com/in/dustanhalbach/) - Specialist in hiring amazing people, lover of the outdoors, hunting, fly fishing, snowboarding, hockey and golf.
JobNimbus is proud to be an equal opportunity / affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, Veteran status, or other legally protected characteristics. This position may require the successful completion of a criminal background check and/or drug screen. If you have a disability or special need that requires accommodation, please let us know in the application.
If you have any questions regarding this job post, please email jobs@jobnimbus.com.
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