Genesis Health Clubs
Marketing Automation CRM Specialist
Genesis Health Clubs, Wichita, Kansas, United States, 67232
Overview
Were seeking a
Marketing Automation & CRM Specialist
with strong expertise in HubSpot to drive email, SMS, and landing page campaigns, while supporting CRM and analytics needs across the business. This role blends hands-on campaign execution with data-driven analysis and optimization. Responsibilities
Own HubSpot marketing automation: email, SMS, workflows, and landing pages Build segmented campaigns, nurture workflows, and lead scoring models. Maintain database hygiene, segmentation, and compliance (CAN-SPAM, SMS opt-in, etc.) Collaborate with the design team or use HubSpot templates to create polished, responsive assets. Report on campaign metrics (open rate, CTR, conversions, ROI) and recommend optimizations Integrate HubSpot with CRM and website platforms; troubleshoot issues and manage vendor integrations. Stay up to date on HubSpot certifications, features, and best practices Optional Add-Ons
Run A/B tests on subject lines, landing page layouts, and CTAs for optimization. Assist with conversion rate optimization (CRO) and funnel analysis. Provide input on scalable processes and automation improvements as the company grows. Support content and creative development (email copywriting, light design in Canva/Adobe) Qualifications
HubSpot Marketing Software Certification (required) 2-5 years of experience in CRM/marketing automation (HubSpot strongly preferred) Strong analytical and reporting skills HTML/CSS knowledge for email and landing page tweaks is a plus Experience with SMS platforms and compliance best practices Strong copywriting skills for emails and landing pages Familiarity with A/B testing and CRO strategies Benefits
401(k) 401(k) matching Competitive salary Dental insurance Employee discounts Health insurance Paid time off Vision insurance
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Were seeking a
Marketing Automation & CRM Specialist
with strong expertise in HubSpot to drive email, SMS, and landing page campaigns, while supporting CRM and analytics needs across the business. This role blends hands-on campaign execution with data-driven analysis and optimization. Responsibilities
Own HubSpot marketing automation: email, SMS, workflows, and landing pages Build segmented campaigns, nurture workflows, and lead scoring models. Maintain database hygiene, segmentation, and compliance (CAN-SPAM, SMS opt-in, etc.) Collaborate with the design team or use HubSpot templates to create polished, responsive assets. Report on campaign metrics (open rate, CTR, conversions, ROI) and recommend optimizations Integrate HubSpot with CRM and website platforms; troubleshoot issues and manage vendor integrations. Stay up to date on HubSpot certifications, features, and best practices Optional Add-Ons
Run A/B tests on subject lines, landing page layouts, and CTAs for optimization. Assist with conversion rate optimization (CRO) and funnel analysis. Provide input on scalable processes and automation improvements as the company grows. Support content and creative development (email copywriting, light design in Canva/Adobe) Qualifications
HubSpot Marketing Software Certification (required) 2-5 years of experience in CRM/marketing automation (HubSpot strongly preferred) Strong analytical and reporting skills HTML/CSS knowledge for email and landing page tweaks is a plus Experience with SMS platforms and compliance best practices Strong copywriting skills for emails and landing pages Familiarity with A/B testing and CRO strategies Benefits
401(k) 401(k) matching Competitive salary Dental insurance Employee discounts Health insurance Paid time off Vision insurance
#J-18808-Ljbffr