Senior Director, Strategic Communications & Public Relations

Senior Director, Strategic Communications and Public Relations

Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity for a Senior Director, Strategic Communications and Public Relations, in the Marketing department. The Senior Director, Strategic Communications and Public Relations, will be a strategic and operational leader responsible for shaping and advancing the organization's external communications and public relations with a strong focus on leveraging technology and artificial intelligence to drive transformation and innovation. This includes providing leadership and strategy over key communications functions of the organization, overseeing a team of talented communications professionals, ensuring the successful execution of integrated communications strategies for diverse stakeholders (franchisees, media, consumers), and partnering with internal organizations and stakeholders to create awareness, support, and alignment around key initiatives. This individual will also play a pivotal role in developing and driving the adoption of emerging technologies, including generative AI, within the communications function. Are you a visionary communicator with strategic leadership skills, a passion for innovation, and the ability to integrate emerging technologies like AI into public relations? We invite you to apply today for our Senior Director, Strategic Communications and Public Relations role and #MakeItYourChoice. Your responsibilities include: Technology & AI-Driven Communications Transformation Data-Driven Strategic Planning Media Relations and Event Opportunities Franchisee Communications and Engagement Relationship Building Team Leadership Content Creation and Optimization Measurement Judgment Relationship Management Crisis Management Budget Development Operational Policies Industry Conferences Travel Your experience, skills, and competencies include: Bachelor's degree in communications, journalism, public relations or related industry. Minimum of 12 years' experience in corporate communications or a related field, with recent leadership and P&L responsibility. Prior experience with strategic communications, leveraging email marketing, public relations, social media. Experience in transforming communications functions through technology and best practices, including developing measurement programs and implementing generative AI for communications. Strong understanding of artificial intelligence (AI) and its potential applications in public relations and communications. Excellent written and verbal communication skills, time management and organizational skills. Strong business acumen combined with a fluency in topical news and culture. Highly motivated self-starter and team player who can thrive in a collaborative environment. Strategic thinking, planning and execution skills, strong analytical abilities, high emotional intelligence, strong judgment, adaptability, and the ability to manage change. Strong research capabilities and expertise of new communication tools, media landscape, industry trends, measurement tools and social media landscape. Attention to detail and accuracy, including proofreading and grammar. Knowledge of key software, including Word, Excel, Outlook and PowerPoint. Relationships with travel writers, hospitality trade press and consumer media a plus. Your work location as our Senior Director, Strategic Communications and Public Relations, will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Salary Range: $184,629 to $216,939 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP), as well as annual awards of Choice Hotels International common stock through Choice's Long-Term Incentive Plan (LTI Plan). Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals. About Choice: Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves the striver, the dreamer, the entrepreneur because that's who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward giving our work at Choice a purpose larger than our business. Choice's Cultural Values: Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity Choice's Leadership Principles: Act with Intention | Lead with Authenticity | Grow & Deliver