Tik Tok
Industry Strategist (Food, Beverage, Tech & Experiences), NA SMB Marketing
Tik Tok, New York, New York, us, 10261
Industry Strategist (Food, Beverage, Tech & Experiences), NA SMB Marketing
Overview
As our Industry Strategist for Content & Services, you will be at the intersection of creativity, data, and growth. This role supports the SMB Marketing team by shaping go?to?market strategies, identifying industry needs, and developing strategies that drive growth for advertisers across industries including entertainment, education, finance, tech, and more. Responsibilities
Drive Industry Strategy: Create compelling value propositions and strong points of view for various industries that our sales teams can use to develop winning go-to-market strategies (e.g., entertainment, food & beverage, education, finance, tech). Turn Insights into Action: Partner with Marketing Science, Data Science, and Product teams to uncover industry trends and translate them into practical strategies that help businesses grow. Develop Winning Motions: Build creative solutions, shape playbooks, and strategic value packages that address industry challenges and opportunities. Be a Trusted Advisor: Bring a consultative approach to clients at scale, helping them understand and leverage TikTok's advantages for their business goals. Lead Cross-Functional Projects: Collaborate with Marketing Solutions, Marketing Campaigns, and Sales teams to scale vertical intelligence across the organization. Deeply Understand Industry Decision-Makers: Identify key influencers, their networks, and content consumption habits to effectively reach them and grow market share. Shape Product Development: Work with Product teams to represent client needs and influence platform features that drive business outcomes. Qualifications
Minimum Qualifications Experience in a Content & Services industry (education, entertainment, finance, insurance, real estate, tech, etc.) with a deep understanding of industry dynamics. Strong analytical skills with the ability to translate data into actionable business insights and strategies. Exceptional communication & presentation skills: ability to craft compelling narratives for decision-makers and deliver impactful presentations. Ability to foster executive relationships with a genuine interest in customers success. Experience in digital marketing, advertising, or strategy roles with demonstrated business impact. Experience with CRM and marketing automation platforms (e.g., HubSpot). Interest and familiarity with adtech and automated solutions. Preferred Qualifications Experience in digital advertising, particularly social media or video platforms. Understanding of advertising technology and measurement. Track record of building plans that influence marketing decision-makers. Experience using advertising data to craft media strategy. About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices worldwide. Why Join Us
Inspiring creativity is at the core of our mission. We value curiosity, humility, impact, resilience, and an "Always Day 1" mindset. Join a diverse, fast-growing tech company where challenges are opportunities to learn and innovate as one team. Equity, Inclusion & Accommodations
TikTok is committed to creating an inclusive space where employees are valued for their skills and perspectives. We provide reasonable accommodations in recruitment for candidates with disabilities or other protected reasons. If you need assistance, please reach out to us. #J-18808-Ljbffr
Overview
As our Industry Strategist for Content & Services, you will be at the intersection of creativity, data, and growth. This role supports the SMB Marketing team by shaping go?to?market strategies, identifying industry needs, and developing strategies that drive growth for advertisers across industries including entertainment, education, finance, tech, and more. Responsibilities
Drive Industry Strategy: Create compelling value propositions and strong points of view for various industries that our sales teams can use to develop winning go-to-market strategies (e.g., entertainment, food & beverage, education, finance, tech). Turn Insights into Action: Partner with Marketing Science, Data Science, and Product teams to uncover industry trends and translate them into practical strategies that help businesses grow. Develop Winning Motions: Build creative solutions, shape playbooks, and strategic value packages that address industry challenges and opportunities. Be a Trusted Advisor: Bring a consultative approach to clients at scale, helping them understand and leverage TikTok's advantages for their business goals. Lead Cross-Functional Projects: Collaborate with Marketing Solutions, Marketing Campaigns, and Sales teams to scale vertical intelligence across the organization. Deeply Understand Industry Decision-Makers: Identify key influencers, their networks, and content consumption habits to effectively reach them and grow market share. Shape Product Development: Work with Product teams to represent client needs and influence platform features that drive business outcomes. Qualifications
Minimum Qualifications Experience in a Content & Services industry (education, entertainment, finance, insurance, real estate, tech, etc.) with a deep understanding of industry dynamics. Strong analytical skills with the ability to translate data into actionable business insights and strategies. Exceptional communication & presentation skills: ability to craft compelling narratives for decision-makers and deliver impactful presentations. Ability to foster executive relationships with a genuine interest in customers success. Experience in digital marketing, advertising, or strategy roles with demonstrated business impact. Experience with CRM and marketing automation platforms (e.g., HubSpot). Interest and familiarity with adtech and automated solutions. Preferred Qualifications Experience in digital advertising, particularly social media or video platforms. Understanding of advertising technology and measurement. Track record of building plans that influence marketing decision-makers. Experience using advertising data to craft media strategy. About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices worldwide. Why Join Us
Inspiring creativity is at the core of our mission. We value curiosity, humility, impact, resilience, and an "Always Day 1" mindset. Join a diverse, fast-growing tech company where challenges are opportunities to learn and innovate as one team. Equity, Inclusion & Accommodations
TikTok is committed to creating an inclusive space where employees are valued for their skills and perspectives. We provide reasonable accommodations in recruitment for candidates with disabilities or other protected reasons. If you need assistance, please reach out to us. #J-18808-Ljbffr