Stansberry Asset Management
Paid Media & Digital Marketing Strategist
Stansberry Asset Management, Westlake, Texas, United States
Stansberry Asset Management (SAM), a fast-growing wealth management firm, is seeking a creative and detail-oriented Paid Media & Digital Marketing Strategist to grow and manage the firm's paid advertising campaigns, paid social, and organic social media efforts. This role is ideal for a content-savvy marketer who thrives at the intersection of design, analytics, and storytelling. You'll play a key role in shaping how SAM connects with clients, prospects, and the broader financial community online.
What You'll Do
Paid Advertising (SEM/PPC): Create, launch, and optimize search and display campaigns across Google Ads, Bing, and other platforms. Manage budgets, keyword targeting, bidding strategies, and conversion tracking. Paid Social Campaigns: Build and optimize paid social campaigns across LinkedIn, Meta (Facebook/Instagram), YouTube, and other platforms. Oversee audience segmentation, creative testing, retargeting, and performance optimization. Organic Social Media: Develop and execute SAM's organic social media strategy across LinkedIn, YouTube, Twitter/X, and other platforms. Plan and publish content, grow engagement, and ensure consistent brand voice. Creative Development: Write compelling ad copy and social posts. Design on-brand digital assets (graphics, infographics, short-form videos, thought-leadership snippets) using Adobe Creative Suite or Canva. Monitor engagement metrics, campaign ROI, and growth trends. Provide regular reporting and insights to guide strategy. Manage content calendars and coordinate with internal teams to ensure consistent messaging across digital channels. Identify emerging trends and opportunities to stay current with SEM/PPC and social media trends to drive continual improvement. Ensure all content complies with SEC/FINRA guidelines for financial marketing. What We're Looking For
2-5 years of experience in digital marketing, paid advertising, and/or social media management ideally within financial services, an RIA, or another regulated industry. Proven experience creating and managing end-to-end paid campaigns (Google, LinkedIn, Meta, etc.) with measureable ROI. Strong portfolio demonstrating social media campaigns, graphic design work, and digital content creation. Excellent writing skills with the ability to translate complex financial topics into clear, engaging content. Proficiency in tools such as Google Ads, Meta Ads Manager, Adobe Creative Suite, Canva, HubSpot, or similar platforms. Familiarity with compliance in a regulated environment (SEC/FINRA) preferred. SIE preferred, or willingness to obtain within six months of hire. Highly organized, self-motivated, and capable of managing multiple digital projects simultaneously. Required Materials
Portfolio or work samples showing: • Paid search/social campaign examples • Graphics, videos, or multimedia work • Performance metrics or analytics reporting (if available)
What You'll Do
Paid Advertising (SEM/PPC): Create, launch, and optimize search and display campaigns across Google Ads, Bing, and other platforms. Manage budgets, keyword targeting, bidding strategies, and conversion tracking. Paid Social Campaigns: Build and optimize paid social campaigns across LinkedIn, Meta (Facebook/Instagram), YouTube, and other platforms. Oversee audience segmentation, creative testing, retargeting, and performance optimization. Organic Social Media: Develop and execute SAM's organic social media strategy across LinkedIn, YouTube, Twitter/X, and other platforms. Plan and publish content, grow engagement, and ensure consistent brand voice. Creative Development: Write compelling ad copy and social posts. Design on-brand digital assets (graphics, infographics, short-form videos, thought-leadership snippets) using Adobe Creative Suite or Canva. Monitor engagement metrics, campaign ROI, and growth trends. Provide regular reporting and insights to guide strategy. Manage content calendars and coordinate with internal teams to ensure consistent messaging across digital channels. Identify emerging trends and opportunities to stay current with SEM/PPC and social media trends to drive continual improvement. Ensure all content complies with SEC/FINRA guidelines for financial marketing. What We're Looking For
2-5 years of experience in digital marketing, paid advertising, and/or social media management ideally within financial services, an RIA, or another regulated industry. Proven experience creating and managing end-to-end paid campaigns (Google, LinkedIn, Meta, etc.) with measureable ROI. Strong portfolio demonstrating social media campaigns, graphic design work, and digital content creation. Excellent writing skills with the ability to translate complex financial topics into clear, engaging content. Proficiency in tools such as Google Ads, Meta Ads Manager, Adobe Creative Suite, Canva, HubSpot, or similar platforms. Familiarity with compliance in a regulated environment (SEC/FINRA) preferred. SIE preferred, or willingness to obtain within six months of hire. Highly organized, self-motivated, and capable of managing multiple digital projects simultaneously. Required Materials
Portfolio or work samples showing: • Paid search/social campaign examples • Graphics, videos, or multimedia work • Performance metrics or analytics reporting (if available)