NBCUniversal
Job Description
The Position:
Our product marketing team is responsible for developing and communicating the value proposition of our data, technology & measurement solutions to our clients and across the greater NBCUniversal organization. We are currently looking for an experienced Vice President of Product Marketing to lead GTM and commercialization of NBCU’s suite of products as well as contribute to overall advertising GTM.
This is a highly technical role that requires a deep understanding of NBCU’s products and the ability to simplify that knowledge into language and visuals that bring our offerings to life for our clients and agency partners. Through the delivery of a variety of collateral—sales decks, one-sheets, FAQs, website copy, videos, and more—the Vice President will play a critical role in driving demand for our solutions.
Responsibilities:
Reporting to the Senior Vice President, Sales Enablement, the person in this role will lead a team of product marketers and technical communicators. Core responsibilities include but are not limited to:
Lead GTM and commercialization of NBCU’s suite of advertising technology & data solutions and contribute to overall advertising GTM strategy
Act as key subject matter expert and product evangelist with deep knowledge of
NBCU’s advertising technology & data solutions
Related marketing, sales, and research systems
Advertising client buying processes
The competitive landscape across both traditional media companies and media disruptors
Act as the liaison between Product, Strategy, and Sales Enablement in order to communicate the value proposition of NBCU’s product solutions--from beta to full commercialization--and ensure consistency in how those solutions are brought to market
Take the lead on product positioning and branding—in collaboration with Product, Strategy, Insights & Measurement, and Sales—to develop compelling messaging and clearly defined selling points for internal and external use
Develop product collateral—pitch decks, executive presentations, one-sheets, FAQs, case studies, website copy, and more
Lead product training to help drive understanding and adoption of NBCU’s ad tech solutions among advertising clients, third-party partners, and internal stakeholders across the company
Partner with Trade Marketing and Communications to ensure messaging consistency across PR releases, partner events, blogs, and more
Be comfortable with ambiguity, navigating uncertainty with flexibility, creativity, and a proactive problem-solving mindset
Exhibit eagerness to learn new technologies and products and stay updated on industry trends
Qualifications: Qualifications
Required Qualifications/Skills:
10+ years of full-time product marketing experience, preferably for a B2B advertising or media technology provider
Must have strong leadership experience, including internal exposure to senior executives, as well as hiring, managing, and developing high-performing talent
Excellent written and verbal communication skills
Strong attention to detail and love of problem-solving
Strong interest and expertise in data-driven advertising technology and related concepts
Demonstrated experience working and collaborating with business owners, product owners, and other subject matter experts at all levels within an organization, from support to senior management
PowerPoint and executive presentation skills
Highly organized and a self-starter, able to prioritize tasks and work independently in a fast-paced environment
Desired Characteristics:
BA/BS degree or similar college-level education in relevant field
Experience marketing both managed service and self-service B2B products
Good working knowledge of media, media technology, and “traditional” vs. “advanced” advertising
Experience working with data scientists, data analysts, and data engineers
Hybrid
: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
Salary range: $220,000 - $290,000 (bonus and long-term incentive eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
Compensation: $220,000-$220,000 per year
The Position:
Our product marketing team is responsible for developing and communicating the value proposition of our data, technology & measurement solutions to our clients and across the greater NBCUniversal organization. We are currently looking for an experienced Vice President of Product Marketing to lead GTM and commercialization of NBCU’s suite of products as well as contribute to overall advertising GTM.
This is a highly technical role that requires a deep understanding of NBCU’s products and the ability to simplify that knowledge into language and visuals that bring our offerings to life for our clients and agency partners. Through the delivery of a variety of collateral—sales decks, one-sheets, FAQs, website copy, videos, and more—the Vice President will play a critical role in driving demand for our solutions.
Responsibilities:
Reporting to the Senior Vice President, Sales Enablement, the person in this role will lead a team of product marketers and technical communicators. Core responsibilities include but are not limited to:
Lead GTM and commercialization of NBCU’s suite of advertising technology & data solutions and contribute to overall advertising GTM strategy
Act as key subject matter expert and product evangelist with deep knowledge of
NBCU’s advertising technology & data solutions
Related marketing, sales, and research systems
Advertising client buying processes
The competitive landscape across both traditional media companies and media disruptors
Act as the liaison between Product, Strategy, and Sales Enablement in order to communicate the value proposition of NBCU’s product solutions--from beta to full commercialization--and ensure consistency in how those solutions are brought to market
Take the lead on product positioning and branding—in collaboration with Product, Strategy, Insights & Measurement, and Sales—to develop compelling messaging and clearly defined selling points for internal and external use
Develop product collateral—pitch decks, executive presentations, one-sheets, FAQs, case studies, website copy, and more
Lead product training to help drive understanding and adoption of NBCU’s ad tech solutions among advertising clients, third-party partners, and internal stakeholders across the company
Partner with Trade Marketing and Communications to ensure messaging consistency across PR releases, partner events, blogs, and more
Be comfortable with ambiguity, navigating uncertainty with flexibility, creativity, and a proactive problem-solving mindset
Exhibit eagerness to learn new technologies and products and stay updated on industry trends
Qualifications: Qualifications
Required Qualifications/Skills:
10+ years of full-time product marketing experience, preferably for a B2B advertising or media technology provider
Must have strong leadership experience, including internal exposure to senior executives, as well as hiring, managing, and developing high-performing talent
Excellent written and verbal communication skills
Strong attention to detail and love of problem-solving
Strong interest and expertise in data-driven advertising technology and related concepts
Demonstrated experience working and collaborating with business owners, product owners, and other subject matter experts at all levels within an organization, from support to senior management
PowerPoint and executive presentation skills
Highly organized and a self-starter, able to prioritize tasks and work independently in a fast-paced environment
Desired Characteristics:
BA/BS degree or similar college-level education in relevant field
Experience marketing both managed service and self-service B2B products
Good working knowledge of media, media technology, and “traditional” vs. “advanced” advertising
Experience working with data scientists, data analysts, and data engineers
Hybrid
: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
Salary range: $220,000 - $290,000 (bonus and long-term incentive eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
Compensation: $220,000-$220,000 per year