Mattel
Associate Manager Global Brand Marketing Barbie Product
Mattel, El Segundo, California, United States, 90245
Job Description
The Opportunity:
The Associate Manager, Global Barbie Brand Marketing will be working on the Global Barbie Brand Team. They will assist with setting global brand strategies and managing product development for regional teams to execute in market. Working alongside the Manager and cross-functional teams, the Global Associate Marketing Manager will ensure that the brand has exceptional marketing support, creating unique and strategic products and programs within budgets that can be maximized across global retail and ecommerce.
Keys to success will be strong organizational skills with attention to detail, excellent communication skills (including written communication and oral presentations to small and large audiences), a can-do attitude, a passion for variety, and adaptive capacity. Strong interpersonal and relationship management skills is crucial for success in this role. This individual must be able to lead and motivate cross-functional teams and provide a compelling vision and strategy, be creative yet analytical/financially oriented, be resourceful in handling project roadblocks, and be a strong execute
What Your Impact Will Be:
Ensure all brand marketing projects are supported by business strategy, objectives and insights
Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
Create unique retailer exclusive products and campaigns
Communicate regularly with regional teams and lines of business to ensure needs are being met
Prepare for and deliver presentations that convey a strategic message to large audiences
Present with confidence to drive brand strategy and products
Brief and develop marketing assets
Help develop global marketing campaigns for execution at a local level
Monitor key trends, brands and competitors’ performance in all markets
Lead global business reporting and analysis
Work with other Mattel Global Brand teams to continuously share plans and establish ‘best practices’ around the world
Act as point of contact for brand inquiries and dissemination of brand information and assets
Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solution
Qualifications: Qualifications
What We’re Looking For:
5+ years (2 years with MBA) experience in marketing, preferably in product development
Experience with company/product/marketing that is rooted in consumer trends
Thorough understanding of marketing mix and KPIs
Experience analyzing data and managing financials
Ability to synthesize data and pull insights to create recommendations
Strong skills presenting in front of large groups
Highly organized, independent and detail oriented with strong follow up skills
Strong time management, planning and project execution skills
Excellent written and verbal communication skills
Strong interpersonal skills with the ability to build solid collaborative relationships
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
Must be comfortable working in a demanding, challenging, and dynamic environment with a knack for embracing ambiguity and change, while focusing on solutions and best paths forward
*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Additional Information
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
We collaborate:
Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
We innovate:
At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
We execute:
We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
Compensation: $110,000-$110,000 per year
The Opportunity:
The Associate Manager, Global Barbie Brand Marketing will be working on the Global Barbie Brand Team. They will assist with setting global brand strategies and managing product development for regional teams to execute in market. Working alongside the Manager and cross-functional teams, the Global Associate Marketing Manager will ensure that the brand has exceptional marketing support, creating unique and strategic products and programs within budgets that can be maximized across global retail and ecommerce.
Keys to success will be strong organizational skills with attention to detail, excellent communication skills (including written communication and oral presentations to small and large audiences), a can-do attitude, a passion for variety, and adaptive capacity. Strong interpersonal and relationship management skills is crucial for success in this role. This individual must be able to lead and motivate cross-functional teams and provide a compelling vision and strategy, be creative yet analytical/financially oriented, be resourceful in handling project roadblocks, and be a strong execute
What Your Impact Will Be:
Ensure all brand marketing projects are supported by business strategy, objectives and insights
Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
Create unique retailer exclusive products and campaigns
Communicate regularly with regional teams and lines of business to ensure needs are being met
Prepare for and deliver presentations that convey a strategic message to large audiences
Present with confidence to drive brand strategy and products
Brief and develop marketing assets
Help develop global marketing campaigns for execution at a local level
Monitor key trends, brands and competitors’ performance in all markets
Lead global business reporting and analysis
Work with other Mattel Global Brand teams to continuously share plans and establish ‘best practices’ around the world
Act as point of contact for brand inquiries and dissemination of brand information and assets
Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solution
Qualifications: Qualifications
What We’re Looking For:
5+ years (2 years with MBA) experience in marketing, preferably in product development
Experience with company/product/marketing that is rooted in consumer trends
Thorough understanding of marketing mix and KPIs
Experience analyzing data and managing financials
Ability to synthesize data and pull insights to create recommendations
Strong skills presenting in front of large groups
Highly organized, independent and detail oriented with strong follow up skills
Strong time management, planning and project execution skills
Excellent written and verbal communication skills
Strong interpersonal skills with the ability to build solid collaborative relationships
Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
Must be comfortable working in a demanding, challenging, and dynamic environment with a knack for embracing ambiguity and change, while focusing on solutions and best paths forward
*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Additional Information
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
We collaborate:
Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
We innovate:
At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
We execute:
We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
Compensation: $110,000-$110,000 per year