Springs Window Fashions
Senior Manager, Digital Marketing & Paid Media
Springs Window Fashions, Middleton, Wisconsin, United States, 53562
Senior Manager Of Digital Marketing & Paid Media
Springs Window Fashions has been a leader in the window treatments industry since 1939. Headquartered in Middleton, WI, we operate across 14 locations in North America with a team of over 6,000 associates. Our diverse portfolio of brandsincluding Bali, Graber, SunSetter, and Mechocan be found in major retailers, designer showrooms, and commercial spaces worldwide. As a privately owned company, we are committed to delivering the best experiencefor our consumers, channel partners, and associatesthrough innovation, quality, and exceptional service. We are seeking a results-driven and strategic Senior Manager of Digital Marketing & Paid Media to lead our performance-driven media efforts and oversee key marketing partnerships. This role will manage the full spectrum of digital marketing programsfrom paid media to lifecycle marketingwhile serving as a key liaison with external agencies and retail partners. The ideal candidate is equally comfortable developing strategy, managing execution, and leading a high-performing analytics team to drive measurable business growth. Key Responsibilities: Lead planning, execution, and optimization of all paid digital campaigns (search, display, social, video, programmatic) and TV advertising. Serve as the primary point of contact for media and creative agency partners, ensuring alignment with brand objectives and ROI goals. Own budget management, media mix allocation, and performance reporting across channels. Oversee co-marketing initiatives with retail partners, ensuring consistent brand presence and effective demand generation. Collaborate cross-functionally with sales and channel teams to align marketing programs with partner goals and shopper journeys. Drive customer engagement and retention through email, SMS, and targeted paid media campaigns. Develop segmentation, personalization, and testing strategies to improve performance and enhance customer experience across the lifecycle. Partner with internal teams to ensure seamless integration of lifecycle marketing with broader digital efforts. Manage the digital marketing analytics function, ensuring accurate tracking, reporting, and actionable insights across all digital channels. Guide the development of dashboards and KPIs that measure marketing effectiveness, attribution, and ROI. Translate data into recommendations that inform media strategy, creative optimization, and audience targeting. Requirements
Education and Experience Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus. 710 years of experience in digital marketing, with a focus on paid media, agency management, and lifecycle marketing. Demonstrated success managing multimillion-dollar media budgets across digital and traditional channels. Strong understanding of digital analytics platforms (Google Analytics, Adobe, etc.) and marketing automation/CRM tools. Experience with retail or channel marketing strongly preferred. Excellent leadership, communication, and project management skills with the ability to influence across the organization. How We Work to Deliver a Best Experience: Our Culture Our Core Value: We do the right thing, always Our Seven Cultural Behaviors
Empowerment - We trust our people. Ownership - We take 100% responsibility for our roles actions, and results. Leadership - We all lead by example and talk direct with respect (DWR). One Team - We are One Springs Team. Customer First - We consider our customers' needs before every decision. Continuous Innovation - We are constantly learning, innovating, and improving. Speed - We define priorities and operate with a sense of urgency and agility.
Springs Window Fashions has been a leader in the window treatments industry since 1939. Headquartered in Middleton, WI, we operate across 14 locations in North America with a team of over 6,000 associates. Our diverse portfolio of brandsincluding Bali, Graber, SunSetter, and Mechocan be found in major retailers, designer showrooms, and commercial spaces worldwide. As a privately owned company, we are committed to delivering the best experiencefor our consumers, channel partners, and associatesthrough innovation, quality, and exceptional service. We are seeking a results-driven and strategic Senior Manager of Digital Marketing & Paid Media to lead our performance-driven media efforts and oversee key marketing partnerships. This role will manage the full spectrum of digital marketing programsfrom paid media to lifecycle marketingwhile serving as a key liaison with external agencies and retail partners. The ideal candidate is equally comfortable developing strategy, managing execution, and leading a high-performing analytics team to drive measurable business growth. Key Responsibilities: Lead planning, execution, and optimization of all paid digital campaigns (search, display, social, video, programmatic) and TV advertising. Serve as the primary point of contact for media and creative agency partners, ensuring alignment with brand objectives and ROI goals. Own budget management, media mix allocation, and performance reporting across channels. Oversee co-marketing initiatives with retail partners, ensuring consistent brand presence and effective demand generation. Collaborate cross-functionally with sales and channel teams to align marketing programs with partner goals and shopper journeys. Drive customer engagement and retention through email, SMS, and targeted paid media campaigns. Develop segmentation, personalization, and testing strategies to improve performance and enhance customer experience across the lifecycle. Partner with internal teams to ensure seamless integration of lifecycle marketing with broader digital efforts. Manage the digital marketing analytics function, ensuring accurate tracking, reporting, and actionable insights across all digital channels. Guide the development of dashboards and KPIs that measure marketing effectiveness, attribution, and ROI. Translate data into recommendations that inform media strategy, creative optimization, and audience targeting. Requirements
Education and Experience Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus. 710 years of experience in digital marketing, with a focus on paid media, agency management, and lifecycle marketing. Demonstrated success managing multimillion-dollar media budgets across digital and traditional channels. Strong understanding of digital analytics platforms (Google Analytics, Adobe, etc.) and marketing automation/CRM tools. Experience with retail or channel marketing strongly preferred. Excellent leadership, communication, and project management skills with the ability to influence across the organization. How We Work to Deliver a Best Experience: Our Culture Our Core Value: We do the right thing, always Our Seven Cultural Behaviors
Empowerment - We trust our people. Ownership - We take 100% responsibility for our roles actions, and results. Leadership - We all lead by example and talk direct with respect (DWR). One Team - We are One Springs Team. Customer First - We consider our customers' needs before every decision. Continuous Innovation - We are constantly learning, innovating, and improving. Speed - We define priorities and operate with a sense of urgency and agility.