Stoney Clover Lane
About the Role:
We're looking for a creative, strategic, and highly organized Senior Copy & Communications Manager to lead the voice of Stoney Clover Lane and bring clarity, consistency, and storytelling magic to every message we share - across product, marketing, retail, social, and brand moments.
This role is a hybrid of expert copywriting and thoughtful messaging strategy. You'll write compelling, on-brand copy for everything from product launches to emails to packaging, while also shaping the bigger-picture narratives that bring our brand to life. You'll partner across departments to ensure our messaging is cohesive, impactful, and customer-first no matter where or how someone engages with Stoney Clover.
What You'll Do: • Write, edit, and oversee brand copy across all touch points including email marketing, product descriptions, paid media, packaging, SMS, website, store signage, and press releases • Conceptualize and develop campaign storytelling, messaging frameworks, and launch communication strategies that align with business goals and brand positioning • Collaborate cross-functionally with marketing, creative, PR, retail, influencer, and customer service teams to ensure messaging is consistent, aligned, and tailored to each platform • Lead messaging development and approvals for brand collaborations and licensed collections (e.g Disney, Hello Kitty), ensuring all copy meets partner guidelines while staying true to the Stoney Clover Lane voice • Support storytelling and creative ideation for social content, working with the social team on campaign concepts, TikTok ideas, and on-brand messaging across channels • Write all social captions and on-asset copy needs, ensuring each piece feels native to the platform and reflective of our tone • Own and maintain LinkedIn copy and posting calendar, ensuring brand voice extends to corporate channels in a thoughtful and engaging way • Tailor messaging for segmented audiences in partnership with digital team • Own and evolve the Stoney Clover Lane brand voice guide, ensuring every piece of content feels fun, elevated, and unmistakably "us" • Manage timelines, approvals, and copy workflows to meet launch deadlines and campaign goals • Lead or mentor junior copywriters or freelance talent as needed
What We're Looking For: • 5-7 years of experience in copywriting, brand communications, or editorial roles (DTC, fashion, or lifestyle preferred) • Proven track record of writing engaging, conversion-driving copy across digital channels • Experience working with brand partnerships or licensed product launches, including navigating approvals and aligning messaging • Strong messaging instincts and ability to zoom out from writing to craft larger narratives and frameworks • Deep understanding of brand storytelling and how to tailor messages to different channels and audience segments • Strategic thinker with a creative mindset and strong attention to detail • Comfortable working in a fast-paced, launch-driven environment with shifting priorities • Collaborative, organized, and excited to bring fresh ideas to the table
Bonus Points If You: • Have experience developing messaging for influencer campaigns or branded partnerships • Are skilled in customer segmentation or retention marketing strategies • Have a background in PR, editorial planning, or internal communications • Understand and love the Stoney Clover Lane customer
This role is a hybrid of expert copywriting and thoughtful messaging strategy. You'll write compelling, on-brand copy for everything from product launches to emails to packaging, while also shaping the bigger-picture narratives that bring our brand to life. You'll partner across departments to ensure our messaging is cohesive, impactful, and customer-first no matter where or how someone engages with Stoney Clover.
What You'll Do: • Write, edit, and oversee brand copy across all touch points including email marketing, product descriptions, paid media, packaging, SMS, website, store signage, and press releases • Conceptualize and develop campaign storytelling, messaging frameworks, and launch communication strategies that align with business goals and brand positioning • Collaborate cross-functionally with marketing, creative, PR, retail, influencer, and customer service teams to ensure messaging is consistent, aligned, and tailored to each platform • Lead messaging development and approvals for brand collaborations and licensed collections (e.g Disney, Hello Kitty), ensuring all copy meets partner guidelines while staying true to the Stoney Clover Lane voice • Support storytelling and creative ideation for social content, working with the social team on campaign concepts, TikTok ideas, and on-brand messaging across channels • Write all social captions and on-asset copy needs, ensuring each piece feels native to the platform and reflective of our tone • Own and maintain LinkedIn copy and posting calendar, ensuring brand voice extends to corporate channels in a thoughtful and engaging way • Tailor messaging for segmented audiences in partnership with digital team • Own and evolve the Stoney Clover Lane brand voice guide, ensuring every piece of content feels fun, elevated, and unmistakably "us" • Manage timelines, approvals, and copy workflows to meet launch deadlines and campaign goals • Lead or mentor junior copywriters or freelance talent as needed
What We're Looking For: • 5-7 years of experience in copywriting, brand communications, or editorial roles (DTC, fashion, or lifestyle preferred) • Proven track record of writing engaging, conversion-driving copy across digital channels • Experience working with brand partnerships or licensed product launches, including navigating approvals and aligning messaging • Strong messaging instincts and ability to zoom out from writing to craft larger narratives and frameworks • Deep understanding of brand storytelling and how to tailor messages to different channels and audience segments • Strategic thinker with a creative mindset and strong attention to detail • Comfortable working in a fast-paced, launch-driven environment with shifting priorities • Collaborative, organized, and excited to bring fresh ideas to the table
Bonus Points If You: • Have experience developing messaging for influencer campaigns or branded partnerships • Are skilled in customer segmentation or retention marketing strategies • Have a background in PR, editorial planning, or internal communications • Understand and love the Stoney Clover Lane customer