Valley National Bancorp
Marketing Strategist - Consumer
Valley National Bancorp, Convent Station, New Jersey, us, 07961
Job Responsibilities
Responsibilities include but are not limited to: Identify and build full-funnel marketing strategies designed to deliver profitable growth. Establish a framework for growth with the intent to persuade, educate, and enhance understanding across the lines of business. Partner with the internal data & analytics team to lead the reporting of performance, financial profitability, and test results. Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability. Partner with content, creative, Legal, Compliance, and other teams to optimize efforts and drive incremental value. Research and monitor competitor activity.
Responsibilities include but are not limited to: Identify and build full-funnel marketing strategies designed to deliver profitable growth. Establish a framework for growth with the intent to persuade, educate, and enhance understanding across the lines of business. Partner with the internal data & analytics team to lead the reporting of performance, financial profitability, and test results. Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability. Partner with content, creative, Legal, Compliance, and other teams to optimize efforts and drive incremental value. Research and monitor competitor activity.