Array Technologies
Overview
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Product Marketing Associate
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Array Technologies . Job Summary
As a Product Marketing Specialist II at Array Technologies, you will play a pivotal role in driving the success of our global products and manufacturing operations in the renewable energies industry, with a primary focus on solar trackers. This position requires a self-starter and strategic thinker with a deep understanding of the renewable energy market, exceptional product marketing expertise and project management skills, and the ability to work and collaborate cross-functionally with internal and external stakeholders to achieve business objectives and help differentiate our technology in a competitive and rapidly evolving global market. Key Job Responsibilities
Strategic Acumen: stay abreast of industry trends, market dynamics, and competitive landscapes to identify opportunities for growth. Product Positioning And Messaging: develop and refine positioning and messaging that clearly articulates the value of solar tracker solutions to utilities, EPCs, developers, and other key industry stakeholders; translate complex technical features into compelling customer-facing narratives; collaborate with the product development team to ensure marketing strategies align with product features, benefits, and market needs. Market Research And Analysis: conduct thorough market research to identify target customer segments, industry trends, addressable markets, and competitive insights; utilize market intelligence to inform product marketing strategies and adjust the product roadmap. Go-to-Market (GTM) Strategies: execute go-to-market plans for new product launches, drive successful market entry and customer adoption; collaborate with sales, channel partners, and cross-functional teams; produce marketing collateral (sales presentations, product guides, case studies, white papers); plan and execute product launch campaigns; utilize digital marketing, social media, email campaigns, webinars, and events to reach target audiences. Content Strategy: drive thought leadership and content creation (technical blogs, webinars, trade show collateral); align messaging across digital, events, and channel marketing efforts with the marketing communications team. Collaboration And Cross-Functional Leadership: foster strong relationships with product development, sales, operations, and other departments; provide guidance to the sales team to communicate product value; ensure alignment with company marketing objectives. Performance Metrics And Reporting: establish KPIs to measure product marketing success; regularly report to senior leadership and identify areas for improvement and optimization. Customer-Centric Approach: prioritize customer needs, implement customer journey mapping to enhance the experience with solar products. Continuous Feedback Loops: seek feedback between marketing, sales, product development, and customer support; use feedback to iterate on marketing strategies in real time. Qualifications
Minimum of 3 years of experience in product marketing or product management in B2B or industrial technology sectors (energy, solar, hardware/software preferred). Proven success in executing global product marketing strategies. Strong understanding of the solar value chain, solar technologies, market dynamics, regulatory landscapes, and B2B marketing practices. Exceptional communication, storytelling, and content creation skills. Excellent leadership and communication skills with the ability to influence cross-functional teams. Comfortable working with highly technical teams and distilling technical complexity for commercial audiences. Ability to manage multiple projects in a fast-paced, cross-functional environment. Proficiency in Salesforce, HubSpot, Figma, PowerPoint, Adobe, Monday, PowerBI, and other data visualization platforms. Bachelor's degree in marketing, business, engineering, or a related field. Preferred Qualifications
Prior solar industry experience is a plus but not necessary. Equal Employment Opportunity:
Array Tech, Inc. offers equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability, marital status, citizenship, ancestry, sexual orientation, gender identity, and gender expression, or any other legally protected status.
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Join to apply for the
Product Marketing Associate
role at
Array Technologies . Job Summary
As a Product Marketing Specialist II at Array Technologies, you will play a pivotal role in driving the success of our global products and manufacturing operations in the renewable energies industry, with a primary focus on solar trackers. This position requires a self-starter and strategic thinker with a deep understanding of the renewable energy market, exceptional product marketing expertise and project management skills, and the ability to work and collaborate cross-functionally with internal and external stakeholders to achieve business objectives and help differentiate our technology in a competitive and rapidly evolving global market. Key Job Responsibilities
Strategic Acumen: stay abreast of industry trends, market dynamics, and competitive landscapes to identify opportunities for growth. Product Positioning And Messaging: develop and refine positioning and messaging that clearly articulates the value of solar tracker solutions to utilities, EPCs, developers, and other key industry stakeholders; translate complex technical features into compelling customer-facing narratives; collaborate with the product development team to ensure marketing strategies align with product features, benefits, and market needs. Market Research And Analysis: conduct thorough market research to identify target customer segments, industry trends, addressable markets, and competitive insights; utilize market intelligence to inform product marketing strategies and adjust the product roadmap. Go-to-Market (GTM) Strategies: execute go-to-market plans for new product launches, drive successful market entry and customer adoption; collaborate with sales, channel partners, and cross-functional teams; produce marketing collateral (sales presentations, product guides, case studies, white papers); plan and execute product launch campaigns; utilize digital marketing, social media, email campaigns, webinars, and events to reach target audiences. Content Strategy: drive thought leadership and content creation (technical blogs, webinars, trade show collateral); align messaging across digital, events, and channel marketing efforts with the marketing communications team. Collaboration And Cross-Functional Leadership: foster strong relationships with product development, sales, operations, and other departments; provide guidance to the sales team to communicate product value; ensure alignment with company marketing objectives. Performance Metrics And Reporting: establish KPIs to measure product marketing success; regularly report to senior leadership and identify areas for improvement and optimization. Customer-Centric Approach: prioritize customer needs, implement customer journey mapping to enhance the experience with solar products. Continuous Feedback Loops: seek feedback between marketing, sales, product development, and customer support; use feedback to iterate on marketing strategies in real time. Qualifications
Minimum of 3 years of experience in product marketing or product management in B2B or industrial technology sectors (energy, solar, hardware/software preferred). Proven success in executing global product marketing strategies. Strong understanding of the solar value chain, solar technologies, market dynamics, regulatory landscapes, and B2B marketing practices. Exceptional communication, storytelling, and content creation skills. Excellent leadership and communication skills with the ability to influence cross-functional teams. Comfortable working with highly technical teams and distilling technical complexity for commercial audiences. Ability to manage multiple projects in a fast-paced, cross-functional environment. Proficiency in Salesforce, HubSpot, Figma, PowerPoint, Adobe, Monday, PowerBI, and other data visualization platforms. Bachelor's degree in marketing, business, engineering, or a related field. Preferred Qualifications
Prior solar industry experience is a plus but not necessary. Equal Employment Opportunity:
Array Tech, Inc. offers equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability, marital status, citizenship, ancestry, sexual orientation, gender identity, and gender expression, or any other legally protected status.
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