Neowiz
Brand Marketing Manager (US-based, globally operating)
Neowiz, Santa Monica, California, United States, 90403
Brand Marketing Manager (US-based, Globally Operating)
At NEOWIZ, we build bold, memorable games that players loveand remember. We move fast, stay curious, and care deeply about doing great work. Were not chasing one-off hits. We invest in strong ideas, sharp execution, and teams who take ownership. The goal? Build great gamesand then do it again, even better. Across PC, console, and mobile, were creating genre-defining experiences that push boundaries and deliver real joy. If that sounds like your kind of mission, wed love to meet you. Be part of something boldand lets build whats next. About the Role
Were looking for a passionate and driven Brand Marketing Manager to lead the U.S. marketing efforts for Brown Dust 2, a visually captivating collectible RPG. This role will be instrumental in crafting and executing localized brand marketing strategies, strengthening player engagement, and building authentic connections with U.S. fans, especially with anime and JRPG enthusiasts. You will work closely with cross-functional teams in Korea and global partners to shape our market presence and player experience. Key Responsibilities
Plan and execute U.S.-based offline and community events (e.g., Anime Expo, PAX, Comic-Con, fan meetups, promotional activations) Lead local brand and IP collaborations aligned with the Brown Dust 2 universe and audience interests Manage relationships and negotiate contracts with the U.S.-based marketing partners and agencies Analyze trends and player behaviors in the U.S. mobile and anime game market; generate insights to inform strategy Collaborate with the live operations team to tailor in-game campaigns and messaging for the U.S. audience Localize marketing creative, messaging, and social content for cultural and linguistic resonance with the U.S. audience Qualifications
7+ years of marketing experience, ideally in gaming, entertainment, or digital media Strong understanding of mobile games, particularly anime/character-driven RPGs Proven ability to manage projects across time zones and collaborate with cross-functional teams Passion for U.S. anime/gaming subculture, with a pulse on community trends and fan engagement Excellent communication skills; ability to bridge between HQ and local market nuances Preferred Qualifications
Experience managing or participating event marketing activities at major gaming and anime conventions Familiarity with U.S. cosplay, doujin/secondary creative scenes, or fan community dynamics Hands-on experience working on anime-style RPGs across mobile or PC platforms Korean language proficiency is a plus but not required
At NEOWIZ, we build bold, memorable games that players loveand remember. We move fast, stay curious, and care deeply about doing great work. Were not chasing one-off hits. We invest in strong ideas, sharp execution, and teams who take ownership. The goal? Build great gamesand then do it again, even better. Across PC, console, and mobile, were creating genre-defining experiences that push boundaries and deliver real joy. If that sounds like your kind of mission, wed love to meet you. Be part of something boldand lets build whats next. About the Role
Were looking for a passionate and driven Brand Marketing Manager to lead the U.S. marketing efforts for Brown Dust 2, a visually captivating collectible RPG. This role will be instrumental in crafting and executing localized brand marketing strategies, strengthening player engagement, and building authentic connections with U.S. fans, especially with anime and JRPG enthusiasts. You will work closely with cross-functional teams in Korea and global partners to shape our market presence and player experience. Key Responsibilities
Plan and execute U.S.-based offline and community events (e.g., Anime Expo, PAX, Comic-Con, fan meetups, promotional activations) Lead local brand and IP collaborations aligned with the Brown Dust 2 universe and audience interests Manage relationships and negotiate contracts with the U.S.-based marketing partners and agencies Analyze trends and player behaviors in the U.S. mobile and anime game market; generate insights to inform strategy Collaborate with the live operations team to tailor in-game campaigns and messaging for the U.S. audience Localize marketing creative, messaging, and social content for cultural and linguistic resonance with the U.S. audience Qualifications
7+ years of marketing experience, ideally in gaming, entertainment, or digital media Strong understanding of mobile games, particularly anime/character-driven RPGs Proven ability to manage projects across time zones and collaborate with cross-functional teams Passion for U.S. anime/gaming subculture, with a pulse on community trends and fan engagement Excellent communication skills; ability to bridge between HQ and local market nuances Preferred Qualifications
Experience managing or participating event marketing activities at major gaming and anime conventions Familiarity with U.S. cosplay, doujin/secondary creative scenes, or fan community dynamics Hands-on experience working on anime-style RPGs across mobile or PC platforms Korean language proficiency is a plus but not required