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Highwire

Insights Analyst

Highwire, San Diego, California, United States, 92189

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About Us

Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. We foster an inclusive environment where everyone can feel safe, celebrated and worthy. Our commitment to diversity, inclusion and belonging is foundational to our business and culture. Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction. The Role

The Insights Analyst will deliver actionable, data-driven insights to support client strategies in the technology and healthcare sectors. You will craft narratives from data to empower clients and contribute to building a leading agency capability. Key Responsibilities

Data Analysis & Insights: Analyze social media, web, and traditional media data to inform strategic communications and marketing decisions Media Monitoring & Listening: Develop and execute Boolean queries to monitor conversations across social media and online news platforms Data Visualization & Storytelling: Create data stories and visualizations using Google Sheets, Google Slides, PowerPoint and Tableau Performance Measurement: Use analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) to assess content performance and recommend optimizations Market Research: Conduct market and competitor analysis to establish baseline knowledge and identify opportunities Automation & Tools: Leverage tools like Excel, Quid, and AI-driven platforms for data collection and analysis Collaboration: Work with internal teams to integrate data insights into broader communication strategies Qualifications

Experience: 2-5 years in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors Technical Skills: Proficient with Google Workspace, data visualization tools, and media monitoring software (e.g., Quid, StatSocial, SimilarWeb) Data-Driven Mindset: Passion for working with data and translating insights into actionable recommendations Communication: Strong verbal and written communication skills Attention to Detail: Highly organized with excellent time management Critical Thinking: Ability to identify trends and solve strategic problems using data Digitally Savvy: Familiarity with social platforms and emerging trends in digital and social media What Youll Gain

Experience working with high-profile clients, exposure to cutting-edge analytics techniques, and the opportunity to shape strategies in technology and healthcare spaces. Highwire Perks

Competitive salary Merit-based bonuses and promotions Hybrid work model Excellent vacation policy Empower Hours on Fridays; team can log off by 3pm 401K Match Medical and dental benefits / FSA Paid Parental Leave Commuter Benefit Home office equipment stipend Growth Mindset Stipend Technology reimbursement Wellness benefit Donation Match Mentorship Monthly recognition programs Employee and new business referral bonuses Quarterly Highwire events Dog-friendly work environment

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