Neostella
Overview Sr Manager, Integrated Experiences & Events at Neostella. At Neostella, our mission is simple: empower legal teams to work smarter, faster, and more reliably. We deliver advanced technology solutions and satellite team support that streamline operations, boost efficiency, and transform the way firms and corporate legal departments work day to day. We are relentlessly customer-centric and focus on making our clients\' work easier and delivering better experiences to their clients. Neostella is in hyper-growth mode, solving real challenges for our clients, and we are seeking driven, people-first professionals to help us scale with purpose and heart. As we continue to expand, we are seeking a Director of Integrated Experiences & Events to transform our events program into a customer-centric growth engine.
Do you have the right skills and experience for this role Read on to find out, and make your application. This leader will own the strategy and execution of tradeshows, proprietary events, customer activations, and field programs, ensuring every touchpoint strengthens our brand, deepens customer relationships, and drives measurable pipeline. The right candidate is equally a strategic architect and hands-on operator who can build long-range plans, align executives, and deliver outstanding customer experiences. Key Responsibilities
Strategy & Planning
Build and execute the annual customer experience & events strategy, aligned to sales and marketing pipeline goals. Tier and prioritize the event portfolio (industry tradeshows, customer summits, regional activations, partner events). Translate customer insights into event themes, content, and experiences that reinforce our brand narrative. Develop budget recommendations and ROI models for executive alignment.
Execution & Management
Lead planning and flawless execution of high-impact events, ensuring exceptional customer experiences. Manage and mentor the events team and external vendors/agencies. Establish event technology stack for lead capture, tracking, and attribution. Standardize processes with playbooks, checklists, and post-event reporting.
Collaboration & Alignment
Partner with Demand Generation to integrate pre-/during-/post-event campaigns and follow-up cadences. Work closely with Product Marketing on messaging, demos, and enablement content. Collaborate with Marketing Ops & Creative Services to streamline asset creation, intake, and delivery. Act as the executive liaison for all event planning, reporting, and customer experience feedback loops.
Measurement & Reporting
Define and track KPIs: sourced pipeline, influenced revenue, SQL conversions, cost per lead, customer engagement scores. Deliver post-event ROI reports to executives and stakeholders. Continuously optimize the event portfolio based on performance and customer feedback.
Requirements
10+ years of experience in B2B marketing and event/experience management. Proven success turning events into pipeline and customer engagement drivers. Strong project management and vendor negotiation skills. Experience managing and developing teams. Proficiency with Salesforce, HubSpot, or event tools (Cvent, Splash, etc.). Excellent communication skills with ability to present to executives. 12-Month Success Outcomes
Portfolio of events and experiences tiered, budgeted, and aligned to pipeline goals. Playbooks and standardized event processes in place. Live dashboard tracking event-sourced and influenced pipeline. Cross-functional alignment across sales, product, and marketing on customer experience priorities. Improved lead capture, follow-up, and customer satisfaction from events. Benefits
Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k) Paid Time Off (Vacation & Holidays) Training & Development Work From Home Travel Bonus Maternity & Paternal Leave Location: Chicago, IL
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Do you have the right skills and experience for this role Read on to find out, and make your application. This leader will own the strategy and execution of tradeshows, proprietary events, customer activations, and field programs, ensuring every touchpoint strengthens our brand, deepens customer relationships, and drives measurable pipeline. The right candidate is equally a strategic architect and hands-on operator who can build long-range plans, align executives, and deliver outstanding customer experiences. Key Responsibilities
Strategy & Planning
Build and execute the annual customer experience & events strategy, aligned to sales and marketing pipeline goals. Tier and prioritize the event portfolio (industry tradeshows, customer summits, regional activations, partner events). Translate customer insights into event themes, content, and experiences that reinforce our brand narrative. Develop budget recommendations and ROI models for executive alignment.
Execution & Management
Lead planning and flawless execution of high-impact events, ensuring exceptional customer experiences. Manage and mentor the events team and external vendors/agencies. Establish event technology stack for lead capture, tracking, and attribution. Standardize processes with playbooks, checklists, and post-event reporting.
Collaboration & Alignment
Partner with Demand Generation to integrate pre-/during-/post-event campaigns and follow-up cadences. Work closely with Product Marketing on messaging, demos, and enablement content. Collaborate with Marketing Ops & Creative Services to streamline asset creation, intake, and delivery. Act as the executive liaison for all event planning, reporting, and customer experience feedback loops.
Measurement & Reporting
Define and track KPIs: sourced pipeline, influenced revenue, SQL conversions, cost per lead, customer engagement scores. Deliver post-event ROI reports to executives and stakeholders. Continuously optimize the event portfolio based on performance and customer feedback.
Requirements
10+ years of experience in B2B marketing and event/experience management. Proven success turning events into pipeline and customer engagement drivers. Strong project management and vendor negotiation skills. Experience managing and developing teams. Proficiency with Salesforce, HubSpot, or event tools (Cvent, Splash, etc.). Excellent communication skills with ability to present to executives. 12-Month Success Outcomes
Portfolio of events and experiences tiered, budgeted, and aligned to pipeline goals. Playbooks and standardized event processes in place. Live dashboard tracking event-sourced and influenced pipeline. Cross-functional alignment across sales, product, and marketing on customer experience priorities. Improved lead capture, follow-up, and customer satisfaction from events. Benefits
Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k) Paid Time Off (Vacation & Holidays) Training & Development Work From Home Travel Bonus Maternity & Paternal Leave Location: Chicago, IL
#J-18808-Ljbffr