Kayak
Digital Marketing Manager KAYAK · Consumer Marketing
Kayak, Cambridge, Minnesota, United States, 55008
Overview
KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business.
As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.
KAYAK is seeking a Digital Marketing Manager to oversee investment and execution of digital campaigns within North America, with a primary focus on YouTube. The role is based within the global Performance marketing team and will involve close collaboration with the NORAM Brand Marketing team.
Are you data-driven, detailed, and current on digital marketing trends? If you demonstrate strong initiative and excel in collaborative environments, this would be a great role for you.
Note, this role will be required to work from our Miami, FL office at least 3 days per week.
Curious to preview the thrilling campaigns you'll soon be part of?
Responsibilities
Manage and support paid media activities and brand campaigns across United States and Canada - predominantly video on Youtube (via Google Ads), with potential involvement in Meta and TikTok as a supporting function
Collaborate with the North American Brand Marketing team to align strategies, messages, creatives, and important metrics
Run campaign tests, analyze data, and leverage insights for optimization
Develop clear, insightful performance reports across platforms, and regularly communicate findings and optimization strategies to collaborators and team members
Contribute as part of a global Performance marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments in our other regions as well
Keep up with the latest Digital marketing trends
Travel to off-sites or our Norwalk, CT office a few times a year
Requirements
2+ years of experience in working with Google Ads or DV360, ideally with Youtube being a substantial part - either from an agency or an in-house team
Strong project management, organizational, and communication skills, with excellent attention to detail
Capability of balancing urgent priorities with strategic long-term objectives
Natural collaboration and bridge-building skills; experience working with individuals of varying fields: creative, production, analytics etc.
Experience with running & analyzing Social-first content across Youtube Shorts, Reels and TikTok is a plus
Experience in working with and analyzing Brand lift and Reach & Frequency reports is a plus
Experience from Meta, TikTok, PPC and Display is a plus
Strategic individual with a hands-on approach to execution
Highly analytical, comfortable with campaign reporting and attribution models
Extensive experience in managing digital campaigns in a hands-on fashion and creating both in-depth and higher level reports that analyze and showcase their performance
Motivated individual committed to team work
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this United States located role is $70,000 - 85,000.- USD.
Benefits and Perks
Work from (almost) anywhere for up to 20 days per year
Focus on mental health and well-being:
Company-paid therapy sessions through SpringHealth
Company-paid subscription to HeadSpace
Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
No meeting Fridays
Paid parental leave
Generous paid vacation + time off for your birthday
Paid volunteer time
Focus on your career growth:
Development Dollars
Leadership development
Access to thousand of on-demand e-learnings
Travel Discounts
Employee Resource Groups
Competitive retirement and health plans
Free lunch 2 days per week
Inclusion At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.
Need any adjustments for the interview, application or on the job? No problem - just give us a heads-up. We’ve got you.
#J-18808-Ljbffr
As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.
KAYAK is seeking a Digital Marketing Manager to oversee investment and execution of digital campaigns within North America, with a primary focus on YouTube. The role is based within the global Performance marketing team and will involve close collaboration with the NORAM Brand Marketing team.
Are you data-driven, detailed, and current on digital marketing trends? If you demonstrate strong initiative and excel in collaborative environments, this would be a great role for you.
Note, this role will be required to work from our Miami, FL office at least 3 days per week.
Curious to preview the thrilling campaigns you'll soon be part of?
Responsibilities
Manage and support paid media activities and brand campaigns across United States and Canada - predominantly video on Youtube (via Google Ads), with potential involvement in Meta and TikTok as a supporting function
Collaborate with the North American Brand Marketing team to align strategies, messages, creatives, and important metrics
Run campaign tests, analyze data, and leverage insights for optimization
Develop clear, insightful performance reports across platforms, and regularly communicate findings and optimization strategies to collaborators and team members
Contribute as part of a global Performance marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments in our other regions as well
Keep up with the latest Digital marketing trends
Travel to off-sites or our Norwalk, CT office a few times a year
Requirements
2+ years of experience in working with Google Ads or DV360, ideally with Youtube being a substantial part - either from an agency or an in-house team
Strong project management, organizational, and communication skills, with excellent attention to detail
Capability of balancing urgent priorities with strategic long-term objectives
Natural collaboration and bridge-building skills; experience working with individuals of varying fields: creative, production, analytics etc.
Experience with running & analyzing Social-first content across Youtube Shorts, Reels and TikTok is a plus
Experience in working with and analyzing Brand lift and Reach & Frequency reports is a plus
Experience from Meta, TikTok, PPC and Display is a plus
Strategic individual with a hands-on approach to execution
Highly analytical, comfortable with campaign reporting and attribution models
Extensive experience in managing digital campaigns in a hands-on fashion and creating both in-depth and higher level reports that analyze and showcase their performance
Motivated individual committed to team work
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this United States located role is $70,000 - 85,000.- USD.
Benefits and Perks
Work from (almost) anywhere for up to 20 days per year
Focus on mental health and well-being:
Company-paid therapy sessions through SpringHealth
Company-paid subscription to HeadSpace
Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
No meeting Fridays
Paid parental leave
Generous paid vacation + time off for your birthday
Paid volunteer time
Focus on your career growth:
Development Dollars
Leadership development
Access to thousand of on-demand e-learnings
Travel Discounts
Employee Resource Groups
Competitive retirement and health plans
Free lunch 2 days per week
Inclusion At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.
Need any adjustments for the interview, application or on the job? No problem - just give us a heads-up. We’ve got you.
#J-18808-Ljbffr