Commerce Canal Powered by Podean
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eCommerce Brand Manager
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Commerce Canal Powered by Podean Role: Brand Manager Reports To: Senior Brand Manager Key Relationships INTERNALLY Brand Managers Operations Team Marketing Team EXTERNALLY Various Clients Any 3rd Party Vendors or Service Providers About Commerce Canal
Commerce Canal provides various brands, licensees and wholesalers with sales and marketing support with brick & mortar retailers, eCommerce etailers and online marketplaces. Our unique offering ranges from on-site support to assist with merchandising to general sales representative support by region or classification. Brands currently supported include Hanes, LEGO Wear, Disney, Timberland, Nautica, 3Doodler, and New Balance to name a few. Commerce Canal currently processes and represents approximately $300mm in annual GMV with the following retailers, etailers and marketplaces: Amazon Vendor Central, Amazon Seller Central FBA, Costco, Kohls, Macys, Wayfair, Walmart, Zappos and several others. Job Summary
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. The Brand Manager will play an ownership role in strategic planning and execution of the go-to-market strategy for several of Commerce Canals owned, licensed or managed brands. Primary responsibilities include developing strategy and running daily operations for an assigned set of clients. Responsibilities
Coordinate cross-functionally to ensure consistency in brand-related decisions Propose, develop and execute brand strategy including channel selection, product strategy, pricing strategy and go-to-market approach Maintain quality control of the catalog, ensuring all information is accurate and that product and pricing updates are consistent with our website Measure and report on category/item performance as well as provide suggestions on continuous improvement strategies to improve catalog performance Oversee marketplace management, digital marketing operations and digital platform operations Maintain accurate catalog of various client products through product catalog uploading via vendor portals Identify and report opportunities for product sales conversion using merchandising, enhanced content and A/B testing Forecasting of annual sales and management of inventory planning & replenishment Identify and execute the marketing roadmap and program innovation to drive this vision using promos, coupons, PPC ads, display ads Partner with Digital Advisor, Client Sales, Creative Development, and Support departments on launch successes including merchandising and performance management Perform market research; monitor trends and keep a close eye on competitive products in the marketplace; analyze brand positioning, consumer insights and other data including sales trends, conversion rates and return trends
Minimum Qualifications
1-3 years of experience in a brand management role within retail; e-commerce experience highly preferred; Amazon Seller Central/Vendor Central experience ideal Proven skills developing brick-and-mortar selling strategies, online digital strategies, strong understanding of web technologies, exposure to social media, SEM/SEO, digital content and performance display Experience launching online products Business and technical expertise including experience driving operations in a retail and eCommerce business with emphasis on metrics Based in New York, NY in Midtown Manhattan
Benefits & Working Conditions
Based in Midtown Manhattan with close proximity to major stations In-office Tuesday to Thursday with optional work from home on Monday and Friday Competitive salary Commuter benefits Annual bonus tied to company and team results Benefits include 99% premium coverage for health, dental and vision 401(k) plan with employer match Paid Time Off
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eCommerce Brand Manager
role at
Commerce Canal Powered by Podean Role: Brand Manager Reports To: Senior Brand Manager Key Relationships INTERNALLY Brand Managers Operations Team Marketing Team EXTERNALLY Various Clients Any 3rd Party Vendors or Service Providers About Commerce Canal
Commerce Canal provides various brands, licensees and wholesalers with sales and marketing support with brick & mortar retailers, eCommerce etailers and online marketplaces. Our unique offering ranges from on-site support to assist with merchandising to general sales representative support by region or classification. Brands currently supported include Hanes, LEGO Wear, Disney, Timberland, Nautica, 3Doodler, and New Balance to name a few. Commerce Canal currently processes and represents approximately $300mm in annual GMV with the following retailers, etailers and marketplaces: Amazon Vendor Central, Amazon Seller Central FBA, Costco, Kohls, Macys, Wayfair, Walmart, Zappos and several others. Job Summary
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. The Brand Manager will play an ownership role in strategic planning and execution of the go-to-market strategy for several of Commerce Canals owned, licensed or managed brands. Primary responsibilities include developing strategy and running daily operations for an assigned set of clients. Responsibilities
Coordinate cross-functionally to ensure consistency in brand-related decisions Propose, develop and execute brand strategy including channel selection, product strategy, pricing strategy and go-to-market approach Maintain quality control of the catalog, ensuring all information is accurate and that product and pricing updates are consistent with our website Measure and report on category/item performance as well as provide suggestions on continuous improvement strategies to improve catalog performance Oversee marketplace management, digital marketing operations and digital platform operations Maintain accurate catalog of various client products through product catalog uploading via vendor portals Identify and report opportunities for product sales conversion using merchandising, enhanced content and A/B testing Forecasting of annual sales and management of inventory planning & replenishment Identify and execute the marketing roadmap and program innovation to drive this vision using promos, coupons, PPC ads, display ads Partner with Digital Advisor, Client Sales, Creative Development, and Support departments on launch successes including merchandising and performance management Perform market research; monitor trends and keep a close eye on competitive products in the marketplace; analyze brand positioning, consumer insights and other data including sales trends, conversion rates and return trends
Minimum Qualifications
1-3 years of experience in a brand management role within retail; e-commerce experience highly preferred; Amazon Seller Central/Vendor Central experience ideal Proven skills developing brick-and-mortar selling strategies, online digital strategies, strong understanding of web technologies, exposure to social media, SEM/SEO, digital content and performance display Experience launching online products Business and technical expertise including experience driving operations in a retail and eCommerce business with emphasis on metrics Based in New York, NY in Midtown Manhattan
Benefits & Working Conditions
Based in Midtown Manhattan with close proximity to major stations In-office Tuesday to Thursday with optional work from home on Monday and Friday Competitive salary Commuter benefits Annual bonus tied to company and team results Benefits include 99% premium coverage for health, dental and vision 401(k) plan with employer match Paid Time Off
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