Masco Cabinetry
At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. We are a leader in the plumbing industry with a focus on quality, sustainability, and customer satisfaction. We welcome individuals from all backgrounds to join us on a journey toward inclusivity and excellence.
Your Role at Delta Faucet:
Delta Faucet is looking for a forward-thinking, data-driven Digital Marketing Specialist to support and execute consumer-facing digital marketing strategies for the Delta brand with a goal of driving brand awareness, engagement, and conversion. In this role, you will support and execute against national digital marketing plans, strategies, and executions across social media, email/CRM, and, as applicable, owned digital properties. Reporting to the Digital Marketing Manager, you will collaborate cross-functionally with Brand, Creative Services, Web, Channel, and Product teams to execute best-in-class digital marketing efforts that align with broader marketing and business goals.
Key Responsibilities
Platform Management:
Manage posting, reporting, and daily community management of priority brand platforms (Instagram, Pinterest, Facebook) and new platforms the brand plans to scale (TikTok, Reddit, etc.) using industry best practices and innovative approaches. Content Planning:
Strategically plan and map out social content monthly, aligning with brand priorities and national marketing plans to grow the brands presence, increase in-platform engagement, and drive site traffic. Campaign Execution:
Implement and execute brand campaigns across applicable platforms in a timely manner, aligning with campaign timing and brand priorities to achieve goals and results. Asset & UGC Management:
Manage the library of UGC, including requests, approvals, tagging, usage, and performance. Seek out new UGC regularly to diversify content; manage creative asset requests in support of key initiatives and campaigns. Email/CRM Support:
Assist in creating branded consumer email communications and journeys that align with brand priorities and drive audience engagement. Performance Monitoring & Reporting:
Track, analyze, and report on KPIs for social media, paid search, blog, email/CRM, and affiliate programs, and generate actionable insights to optimize performance. Blog & SEO Support:
Support the execution, optimization, and performance reporting of on-site blog content to increase quantity and improve organic search rankings. Cross-Functional Collaboration:
Partner with Brand, Product, Web, Creative Services, Customer Excellence, and Channel teams to execute digital marketing efforts. Vendor & Agency Coordination:
Support collaboration with digital media agencies, social platforms, affiliate networks, and other vendors to execute campaigns and deliver results. Trend Monitoring:
Stay current on digital marketing trends, platform updates, and competitive activity to inform recommendations and maintain a forward-looking strategy. Qualifications: Experience:
24 years in digital marketing with a strong background in social media marketing, email marketing, SEO, paid digital media, and performance reporting. Education:
Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree or certifications in digital marketing or analytics is a plus. Skills:
Proficiency with social media tools; hands-on experience with web analytics (Google Analytics, Adobe Analytics); strong SEO and related tools (Google Search Console, AHREFs, SEMRush); strong email/CRM knowledge; excellent communication and project management skills; proficiency in Microsoft Office; experience with Airtable or similar tools. Nice-To-Have Experience:
SEM, influencer/affiliate marketing, PR/Media; knowledge of SQL, RegEx, and/or HTML; experience with Figma, Adobe Photoshop, Premiere Pro, and/or InDesign. Why Join Us? At Delta Faucet Company, our people are our greatest asset. We value diverse perspectives and fostering an inclusive environment. Youll have the opportunity to shape the future of our brand, working with passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization. Here are some benefits we offer for personal and professional growth: Culture:
Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more. Wellbeing:
Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing. Learning & Development:
LinkedIn Learning access; internal opportunities to work on cross-company projects. Social Impact:
Four employee-led Business Resource Groups; paid volunteer day annually; employees volunteer with charities and nonprofit organizations across the U.S. and globally. Company: Delta Faucet Company
Full time. Hiring range: $55,500.00 - $87,120.00. Actual compensation may vary based on factors including experience, education, geographic location, and/or skills. Delta Faucet Company is an equal opportunity employer and strives to employ the most qualified individuals for every position. The Company makes employment decisions based on merit and prohibits discrimination by any employee of the Company. Delta Faucet Company is an E-Verify employer. #J-18808-Ljbffr
Manage posting, reporting, and daily community management of priority brand platforms (Instagram, Pinterest, Facebook) and new platforms the brand plans to scale (TikTok, Reddit, etc.) using industry best practices and innovative approaches. Content Planning:
Strategically plan and map out social content monthly, aligning with brand priorities and national marketing plans to grow the brands presence, increase in-platform engagement, and drive site traffic. Campaign Execution:
Implement and execute brand campaigns across applicable platforms in a timely manner, aligning with campaign timing and brand priorities to achieve goals and results. Asset & UGC Management:
Manage the library of UGC, including requests, approvals, tagging, usage, and performance. Seek out new UGC regularly to diversify content; manage creative asset requests in support of key initiatives and campaigns. Email/CRM Support:
Assist in creating branded consumer email communications and journeys that align with brand priorities and drive audience engagement. Performance Monitoring & Reporting:
Track, analyze, and report on KPIs for social media, paid search, blog, email/CRM, and affiliate programs, and generate actionable insights to optimize performance. Blog & SEO Support:
Support the execution, optimization, and performance reporting of on-site blog content to increase quantity and improve organic search rankings. Cross-Functional Collaboration:
Partner with Brand, Product, Web, Creative Services, Customer Excellence, and Channel teams to execute digital marketing efforts. Vendor & Agency Coordination:
Support collaboration with digital media agencies, social platforms, affiliate networks, and other vendors to execute campaigns and deliver results. Trend Monitoring:
Stay current on digital marketing trends, platform updates, and competitive activity to inform recommendations and maintain a forward-looking strategy. Qualifications: Experience:
24 years in digital marketing with a strong background in social media marketing, email marketing, SEO, paid digital media, and performance reporting. Education:
Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree or certifications in digital marketing or analytics is a plus. Skills:
Proficiency with social media tools; hands-on experience with web analytics (Google Analytics, Adobe Analytics); strong SEO and related tools (Google Search Console, AHREFs, SEMRush); strong email/CRM knowledge; excellent communication and project management skills; proficiency in Microsoft Office; experience with Airtable or similar tools. Nice-To-Have Experience:
SEM, influencer/affiliate marketing, PR/Media; knowledge of SQL, RegEx, and/or HTML; experience with Figma, Adobe Photoshop, Premiere Pro, and/or InDesign. Why Join Us? At Delta Faucet Company, our people are our greatest asset. We value diverse perspectives and fostering an inclusive environment. Youll have the opportunity to shape the future of our brand, working with passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization. Here are some benefits we offer for personal and professional growth: Culture:
Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more. Wellbeing:
Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing. Learning & Development:
LinkedIn Learning access; internal opportunities to work on cross-company projects. Social Impact:
Four employee-led Business Resource Groups; paid volunteer day annually; employees volunteer with charities and nonprofit organizations across the U.S. and globally. Company: Delta Faucet Company
Full time. Hiring range: $55,500.00 - $87,120.00. Actual compensation may vary based on factors including experience, education, geographic location, and/or skills. Delta Faucet Company is an equal opportunity employer and strives to employ the most qualified individuals for every position. The Company makes employment decisions based on merit and prohibits discrimination by any employee of the Company. Delta Faucet Company is an E-Verify employer. #J-18808-Ljbffr