Crystal Farms Dairy Company
Associate Brand Manager
Crystal Farms Dairy Company, Minneapolis, Minnesota, United States, 55400
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Associate Brand Manager
role at
Crystal Farms Dairy Company
Overview At Crystal Farms Dairy Company we harbor a passion for quality food and seek out the very best talent that fosters the company’s culture of ownership and accountability. We offer exciting job possibilities throughout our organization where you can enhance your career, sharpen your talents and make an impact. Whether working on a new product, interacting with consumers, or giving back to the community - passion for cheese is always present in all we do.
Responsibilities
Utilize syndicated data, as well as consumer and shopper insights, to deeply understand the business and deliver strategic recommendations around health of the brand, pricing, and the consumer/customer story
Demonstrate your understanding of brand/business strategy and the basics of a brand P&L
Use sound rationale to make business recommendations amid ambiguity or incomplete information
Provide consumer, category, and competitive insights to create compelling, targeted selling stories, in partnership with Sales and Category Management
Manage new product development and product maintenance projects, partnering with the Project Management Office and the cross-functional team
Leverage historical syndicated and shipment data to build sales forecasts for the existing product portfolio and new products
Prepare monthly reporting analyses on brand performance KPIs using syndicated market data, digital marketing data, and custom consumer research data; deliver key takeaways and opportunities to a leadership audience
Assist the Senior Brand Manager and Associate Director in developing a compelling brand strategy, annual brand plans, and the creation of concise agency creative briefs
Lead the day-to-day management of agency partners to develop efficient and strategic shopper marketing programs across retailers
Provide pricing and promotion analysis to inform annual and quarterly pricing strategy
Exhibit strong communication and interpersonal skills when interacting with various levels of the organization
Qualifications Education and Experience Required
Education: Bachelor’s Degree required, MBA Preferred.
Experience: Minimum of 3 years in marketing management of consumer-packaged goods
Knowledge of consumer retail marketing, advertising, sales, trade and consumer promotion, market analysis, market research, budgeting, financial analysis, and strategic business planning.
The pay range for this position is $80,944 - $113,322 per year.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing
Industries
Food and Beverage Manufacturing
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Associate Brand Manager
role at
Crystal Farms Dairy Company
Overview At Crystal Farms Dairy Company we harbor a passion for quality food and seek out the very best talent that fosters the company’s culture of ownership and accountability. We offer exciting job possibilities throughout our organization where you can enhance your career, sharpen your talents and make an impact. Whether working on a new product, interacting with consumers, or giving back to the community - passion for cheese is always present in all we do.
Responsibilities
Utilize syndicated data, as well as consumer and shopper insights, to deeply understand the business and deliver strategic recommendations around health of the brand, pricing, and the consumer/customer story
Demonstrate your understanding of brand/business strategy and the basics of a brand P&L
Use sound rationale to make business recommendations amid ambiguity or incomplete information
Provide consumer, category, and competitive insights to create compelling, targeted selling stories, in partnership with Sales and Category Management
Manage new product development and product maintenance projects, partnering with the Project Management Office and the cross-functional team
Leverage historical syndicated and shipment data to build sales forecasts for the existing product portfolio and new products
Prepare monthly reporting analyses on brand performance KPIs using syndicated market data, digital marketing data, and custom consumer research data; deliver key takeaways and opportunities to a leadership audience
Assist the Senior Brand Manager and Associate Director in developing a compelling brand strategy, annual brand plans, and the creation of concise agency creative briefs
Lead the day-to-day management of agency partners to develop efficient and strategic shopper marketing programs across retailers
Provide pricing and promotion analysis to inform annual and quarterly pricing strategy
Exhibit strong communication and interpersonal skills when interacting with various levels of the organization
Qualifications Education and Experience Required
Education: Bachelor’s Degree required, MBA Preferred.
Experience: Minimum of 3 years in marketing management of consumer-packaged goods
Knowledge of consumer retail marketing, advertising, sales, trade and consumer promotion, market analysis, market research, budgeting, financial analysis, and strategic business planning.
The pay range for this position is $80,944 - $113,322 per year.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing
Industries
Food and Beverage Manufacturing
#J-18808-Ljbffr