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DIME Industries

Digital Marketing Specialist

DIME Industries, Irvine, California, United States, 92713

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Get AI-powered advice on this job and more exclusive features. Direct message the job poster from DIME Industries DIME is looking for a Digital Marketing Specialist to execute and optimize our nationwide digital campaigns across paid and organic channels.

This is a high-impact, hands-on role where youll help grow our brand presence, customer base, and sales through digital advertising, SEO, and performance marketingespecially in legally complex markets like cannabis. Ideal candidates are detail-oriented, results-driven, and thrive in fast-paced, highly regulated industries where creativity and compliance go hand in hand. What Youll Do: Execute Digital Campaigns:

Launch and manage campaigns across Google Ads, programmatic platforms, paid social, and retargeting channels. Optimize SEO Strategy:

Conduct keyword research, optimize website content and metadata, and improve site structure to drive organic traffic and search rankings. Content Collaboration:

Partner with internal creative teams to develop compelling ad copy, landing pages, and digital assets aligned with brand voice and marketing objectives. Analyze & Report:

Monitor digital performance using Google Analytics, campaign dashboards, and marketing automation toolsthen translate data into actionable insights. Support Events Digitally:

Assist in promoting nationwide events through digital channels, helping drive attendance and post-event engagement. Ensure Compliance:

Operate within advertising restrictions unique to cannabis and similar regulated industries, identifying platforms and messaging strategies that meet legal requirements. Website Maintenance:

Support updates and optimizations to improve user experience, conversion rates, and SEO performance. Email Marketing & Automation:

Build and optimize email flows, segment audiences, and monitor engagement metrics to improve outreach effectiveness. What Were Looking For: Experience:

2+ years in digital marketing, ideally within a regulated industry like cannabis, alcohol, or pharma. Paid Media Skills:

Familiarity with managing PPC and programmatic campaigns using platforms like Google Ads, Meta Ads Manager, and demand-side platforms (DSPs). SEO Proficiency:

Proven ability to conduct audits, identify keyword opportunities, optimize content, and drive measurable improvements in search rankings and traffic. Tech Tools:

Comfortable with Google Analytics (GA4), Google Search Console, WordPress, and email/CRM platforms like HubSpot or Klaviyo. Analytical Mindset:

You enjoy digging into the data to find opportunities, inefficiencies, and creative solutions. Strong Communicator:

Clear and concise writing skillsespecially when crafting ad copy, landing page content, or SEO-optimized web pages. Compliance-Minded:

Bonus if you have experience working within legal limitations tied to ad platforms, age-gated content, or redlined industries. Highly Organized:

Able to manage multiple projects, deadlines, and stakeholders with minimal oversight. Why Join DIME? Be part of a fast-growing brand with a national footprint and international momentum. Get hands-on experience shaping digital strategy in an industry where few have cracked the code. Work with a lean, innovative team that values initiative, creativity, and measurable results. If youre a sharp digital marketer ready to scale impact in a high-regulation, high-growth space apply now. Seniority level

Seniority level

Associate Employment type

Employment type

Full-time Job function

Job function

Marketing Industries

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