Ogilvy India
Overview
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since its founding. It operates across advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating across more than 120 offices in nearly 90 countries. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com and follow us on LinkedIn, X, Instagram, and Facebook. About the Role
Senior Social Strategists
develop the social strategy on a robust CPG account, creating strategic approaches to maximize the overarching brand story. They have a strong understanding of social platforms, taking an active role in all aspects of a social project—from identifying brand issues and conducting competitive benchmarks to forming recommendations, building program architectures, defining performance drivers, and establishing KPI frameworks. Strategists advocate for the right set of actions on social platforms to implement a strategy and help create consensus within both the internal client team and the client’s organization to achieve results. What You’ll Do
Translate business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category, etc.). Analyze available insights and define overall strategy in terms of distribution and amplification. Select platforms and define the role and objective of each in the global plan. Define content amplification principles including segmentation and contextualization. Map distribution segments per platform and estimate budget based on KPI/objectives. Recommend formats and placements to leverage based on campaign objectives and budget constraints. Define the appropriate advertising pressure to achieve goals within budget limits. Define the general tagging strategy, including conversion tracking, funnel conversion, and re-engagement messaging based on the user’s stage in the funnel. Define the approach to custom targeting using available data and client knowledge/databases. Ensure measurement of response rates, test formats and creative options, and integrate A/B testing and messaging matrix into strategies. Prepare and present reporting for client/agency senior stakeholders based on performance drivers and the KPI framework. Evaluate execution resources and draft budgets as part of the strategy. What You’ll Need
3–5 years of experience in social marketing with proven examples of strategies developed within the social media space. Ability to understand a client’s business and connect business challenges to social strategy and tactics. Expert understanding of social media and the broader digital communications landscape. Passion for the evolving digital/social environment with a strong point of view to share with clients and colleagues. Research skills to generate data-based insights to weave into the strategy process. Eye for innovation and awareness of emerging platforms or partners to consider as part of social strategy results. Superior communication, organizational, and time-management skills. Applying social/digital media in your own life—please include links to relevant social spaces if applicable. Previous experience in a social-oriented agency is preferred. How We’ll Support You
Ogilvy celebrates its people—fully, enthusiastically, and unhesitatingly. We empower you with the tools to succeed, provide autonomy to seek new paths, and support you with colleagues who are experts across the Ogilvy network. You will have opportunities to do work you’ll be proud of with teammates you’ll be proud to call colleagues. Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone belongs with equal opportunities to progress in their careers. If you need assistance seeking a job opportunity or reasonable accommodation during the application process, please contact accommodations@ogilvy.com.
#J-18808-Ljbffr
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since its founding. It operates across advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating across more than 120 offices in nearly 90 countries. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com and follow us on LinkedIn, X, Instagram, and Facebook. About the Role
Senior Social Strategists
develop the social strategy on a robust CPG account, creating strategic approaches to maximize the overarching brand story. They have a strong understanding of social platforms, taking an active role in all aspects of a social project—from identifying brand issues and conducting competitive benchmarks to forming recommendations, building program architectures, defining performance drivers, and establishing KPI frameworks. Strategists advocate for the right set of actions on social platforms to implement a strategy and help create consensus within both the internal client team and the client’s organization to achieve results. What You’ll Do
Translate business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category, etc.). Analyze available insights and define overall strategy in terms of distribution and amplification. Select platforms and define the role and objective of each in the global plan. Define content amplification principles including segmentation and contextualization. Map distribution segments per platform and estimate budget based on KPI/objectives. Recommend formats and placements to leverage based on campaign objectives and budget constraints. Define the appropriate advertising pressure to achieve goals within budget limits. Define the general tagging strategy, including conversion tracking, funnel conversion, and re-engagement messaging based on the user’s stage in the funnel. Define the approach to custom targeting using available data and client knowledge/databases. Ensure measurement of response rates, test formats and creative options, and integrate A/B testing and messaging matrix into strategies. Prepare and present reporting for client/agency senior stakeholders based on performance drivers and the KPI framework. Evaluate execution resources and draft budgets as part of the strategy. What You’ll Need
3–5 years of experience in social marketing with proven examples of strategies developed within the social media space. Ability to understand a client’s business and connect business challenges to social strategy and tactics. Expert understanding of social media and the broader digital communications landscape. Passion for the evolving digital/social environment with a strong point of view to share with clients and colleagues. Research skills to generate data-based insights to weave into the strategy process. Eye for innovation and awareness of emerging platforms or partners to consider as part of social strategy results. Superior communication, organizational, and time-management skills. Applying social/digital media in your own life—please include links to relevant social spaces if applicable. Previous experience in a social-oriented agency is preferred. How We’ll Support You
Ogilvy celebrates its people—fully, enthusiastically, and unhesitatingly. We empower you with the tools to succeed, provide autonomy to seek new paths, and support you with colleagues who are experts across the Ogilvy network. You will have opportunities to do work you’ll be proud of with teammates you’ll be proud to call colleagues. Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone belongs with equal opportunities to progress in their careers. If you need assistance seeking a job opportunity or reasonable accommodation during the application process, please contact accommodations@ogilvy.com.
#J-18808-Ljbffr