MasterBrand, Inc.
Sr. Digital Analytics Reporting Specialist
MasterBrand, Inc., Indianapolis, Indiana, us, 46262
Overview
MasterBrand is seeking a data-driven and detail-oriented Sr. Digital Analytics and Reporting Specialist to join our Digital Marketing team. This role measures, analyzes, and reports on the performance of digital marketing initiatives across multiple channels, translating complex data into actionable insights that drive strategic decisions and optimize marketing effectiveness across multiple brands. Responsibilities Demonstrate extensive knowledge in how to optimally configure GA4 properties for in-depth reporting and insights. Analyze digital marketing performance across web, social, email, and paid media channels to assess effectiveness and ROI. Develop and maintain dashboards and reports using tools like GA4 and Looker Studio. Create and implement tagging within Google Tag Manager. Track KPIs such as traffic, engagement, conversion rates, ROAS, and customer acquisition cost. Collaborate with cross-functional teams to align analytics with business goals and marketing strategies. Collaborate with MasterBrands Market Research team to develop insights on consumer behavior, dealer/designer outlook, and website user behavior. Provide insights on customer behavior, journey mapping, and segmentation to inform targeting and personalization. Benchmark performance against competitors and industry standards. Support SEO and inbound marketing efforts with performance data and keyword analysis. Present findings and recommendations to stakeholders in a clear, compelling manner. Understand MasterBrand go-to-market strategy and brands, and translate objectives into strategic, creative digital approaches. Manage the execution of campaigns and tactics through cross-functional business and technical teams.
Characteristics & Attributes
Analytics driven Understand what the data tells about content performance and site user needs. Creative Communicate performance insights to shape strategy and highlight growth opportunities. Proactive Self-starter who develops strategy with Brand teams, sets goals, and delivers results. Solutions oriented Assess and prioritize business needs and translate them into thoughtful execution. Communication focused Strong written, verbal, and presentation skills. Collaborative Value cross-functional collaboration and the ability to influence others. Growth focused Eager to learn the industry and grow.
Qualifications
Bachelors degree in Marketing, Business Analytics, Statistics, or a related field. 5+ years of experience in digital marketing analytics or a similar role. Proficiency in GA4, Google Tag Manager, Google Search Console, Looker Studio, and Excel. Familiarity with SEO tools (e.g., SEMrush, Ahrefs) and social media analytics. Strong understanding of digital marketing channels and metrics. Experience with data visualization and storytelling. Excellent analytical, organizational, and communication skills. Knowledge of SQL or other data querying languages is a plus. Certification in Google Analytics or similar platforms.
Additional Information
Equal Employment Opportunity: MasterBrand Cabinets LLC is an equal opportunity employer. The policy prohibits discrimination based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, military status, sexual orientation, genetic information, or any other protected status. It also prohibits harassment and complies with applicable laws. Reasonable Accommodations: MasterBrand Cabinets LLC is committed to providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at staffing@masterbrand.com. #J-18808-Ljbffr
MasterBrand is seeking a data-driven and detail-oriented Sr. Digital Analytics and Reporting Specialist to join our Digital Marketing team. This role measures, analyzes, and reports on the performance of digital marketing initiatives across multiple channels, translating complex data into actionable insights that drive strategic decisions and optimize marketing effectiveness across multiple brands. Responsibilities Demonstrate extensive knowledge in how to optimally configure GA4 properties for in-depth reporting and insights. Analyze digital marketing performance across web, social, email, and paid media channels to assess effectiveness and ROI. Develop and maintain dashboards and reports using tools like GA4 and Looker Studio. Create and implement tagging within Google Tag Manager. Track KPIs such as traffic, engagement, conversion rates, ROAS, and customer acquisition cost. Collaborate with cross-functional teams to align analytics with business goals and marketing strategies. Collaborate with MasterBrands Market Research team to develop insights on consumer behavior, dealer/designer outlook, and website user behavior. Provide insights on customer behavior, journey mapping, and segmentation to inform targeting and personalization. Benchmark performance against competitors and industry standards. Support SEO and inbound marketing efforts with performance data and keyword analysis. Present findings and recommendations to stakeholders in a clear, compelling manner. Understand MasterBrand go-to-market strategy and brands, and translate objectives into strategic, creative digital approaches. Manage the execution of campaigns and tactics through cross-functional business and technical teams.
Characteristics & Attributes
Analytics driven Understand what the data tells about content performance and site user needs. Creative Communicate performance insights to shape strategy and highlight growth opportunities. Proactive Self-starter who develops strategy with Brand teams, sets goals, and delivers results. Solutions oriented Assess and prioritize business needs and translate them into thoughtful execution. Communication focused Strong written, verbal, and presentation skills. Collaborative Value cross-functional collaboration and the ability to influence others. Growth focused Eager to learn the industry and grow.
Qualifications
Bachelors degree in Marketing, Business Analytics, Statistics, or a related field. 5+ years of experience in digital marketing analytics or a similar role. Proficiency in GA4, Google Tag Manager, Google Search Console, Looker Studio, and Excel. Familiarity with SEO tools (e.g., SEMrush, Ahrefs) and social media analytics. Strong understanding of digital marketing channels and metrics. Experience with data visualization and storytelling. Excellent analytical, organizational, and communication skills. Knowledge of SQL or other data querying languages is a plus. Certification in Google Analytics or similar platforms.
Additional Information
Equal Employment Opportunity: MasterBrand Cabinets LLC is an equal opportunity employer. The policy prohibits discrimination based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, military status, sexual orientation, genetic information, or any other protected status. It also prohibits harassment and complies with applicable laws. Reasonable Accommodations: MasterBrand Cabinets LLC is committed to providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at staffing@masterbrand.com. #J-18808-Ljbffr