KPRC
KPRC 2 is seeking a full-time, bilingual (English/Spanish) Audience Growth Strategist to ensure digital and social content is strategically planned, packaged, and distributed for maximum audience connection and brand impact. Reporting to the marketing director, this is a non-managerial role that works across our news and marketing teams.
Youll leverage journalistic principles, marketing expertise, and data-driven insights to amplify stories that resonate most with Houstons diverse audiences, optimize content across platforms in real time, and drive English and Spanish user growth.
Key Responsibilities
Identify & Elevate Impactful Stories Collaborate daily with news and marketing to surface stories with the highest digital/social engagement potential. Optimize Presentation Shape headlines, social captions, thumbnails, and video packaging for each platform (website, mobile, YouTube, Instagram, TikTok, Facebook, etc.). Strategic Distribution Recommend platforms, formats, and posting times for each piece of content based on audience behavior and platform algorithms. Data-Driven Decisions Use Google Analytics, Chartbeat, Domo (and similar tools) to interpret audience data and make real-time adjustments to headlines, imagery, and placement. Brand Alignment Ensure all optimizations support overarching brand goals while maintaining journalism ethics and credibility. Trend Identification Spot emerging digital trends, growth opportunities, and underperforming areas; turn insights into actionable recommendations. SEO & CMS Apply SEO best practices and use CMS tools to ensure content is discoverable, timely, and visually optimized. Live Optimization Monitor breaking news and big events to adjust content in real time for maximum reach and engagement. Training & Collaboration Lead quick-turn training on social optimization, SEO, and audience targeting for producers, reporters, and marketing staff. Performance Reporting Monitor engagement metrics and report back with clear, actionable next steps for improving results station-wide. Skills
Editorial Instincts Knows what stories will emotionally connect and in what format for each platform. Strong Writing & Visual Packaging Able to craft clear, compelling, and platform-appropriate copy and visuals. Data Literacy Skilled at pulling analytics, spotting trends, and translating findings into plain English. Platform Expertise Understands algorithms, best posting times, and unique behaviors of each social/digital platform. Brand Stewardship Balances content creativity with brand positioning and credibility. Creative + Technical Proficiency in video editing (Adobe Premiere, Final Cut Pro, CapCut) and graphic design (Photoshop, Canva). Qualifications
Bachelors degree in journalism, communications, marketing, media studies, or related field or equivalent job experience. Bilingual in English and Spanish is required. Proven experience in digital content strategy, audience engagement, or content marketing preferably in a newsroom or media organization. Strong knowledge of social media platforms, content management systems, and SEO best practices. Proficiency in analytics tools (Google Analytics, Chartbeat, Parse.ly, Domo, or similar). Passion for local news and strong knowledge of the Houston media landscape is a plus. Seniority level
Not Applicable Employment type
Full-time Job function
Marketing, Writing/Editing, and Public Relations
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Identify & Elevate Impactful Stories Collaborate daily with news and marketing to surface stories with the highest digital/social engagement potential. Optimize Presentation Shape headlines, social captions, thumbnails, and video packaging for each platform (website, mobile, YouTube, Instagram, TikTok, Facebook, etc.). Strategic Distribution Recommend platforms, formats, and posting times for each piece of content based on audience behavior and platform algorithms. Data-Driven Decisions Use Google Analytics, Chartbeat, Domo (and similar tools) to interpret audience data and make real-time adjustments to headlines, imagery, and placement. Brand Alignment Ensure all optimizations support overarching brand goals while maintaining journalism ethics and credibility. Trend Identification Spot emerging digital trends, growth opportunities, and underperforming areas; turn insights into actionable recommendations. SEO & CMS Apply SEO best practices and use CMS tools to ensure content is discoverable, timely, and visually optimized. Live Optimization Monitor breaking news and big events to adjust content in real time for maximum reach and engagement. Training & Collaboration Lead quick-turn training on social optimization, SEO, and audience targeting for producers, reporters, and marketing staff. Performance Reporting Monitor engagement metrics and report back with clear, actionable next steps for improving results station-wide. Skills
Editorial Instincts Knows what stories will emotionally connect and in what format for each platform. Strong Writing & Visual Packaging Able to craft clear, compelling, and platform-appropriate copy and visuals. Data Literacy Skilled at pulling analytics, spotting trends, and translating findings into plain English. Platform Expertise Understands algorithms, best posting times, and unique behaviors of each social/digital platform. Brand Stewardship Balances content creativity with brand positioning and credibility. Creative + Technical Proficiency in video editing (Adobe Premiere, Final Cut Pro, CapCut) and graphic design (Photoshop, Canva). Qualifications
Bachelors degree in journalism, communications, marketing, media studies, or related field or equivalent job experience. Bilingual in English and Spanish is required. Proven experience in digital content strategy, audience engagement, or content marketing preferably in a newsroom or media organization. Strong knowledge of social media platforms, content management systems, and SEO best practices. Proficiency in analytics tools (Google Analytics, Chartbeat, Parse.ly, Domo, or similar). Passion for local news and strong knowledge of the Houston media landscape is a plus. Seniority level
Not Applicable Employment type
Full-time Job function
Marketing, Writing/Editing, and Public Relations
#J-18808-Ljbffr