HM Studio
Reports to: Hannah Munce, Founder and Creative Director
Schedule: M-F, standard business hours
Location: Based in Charlotte, NC
Overview
HM Studio is a boutique creative and communications agency specializing in lifestyle, design, and hospitality brands. We craft narratives that merge strategy with soul, positioning heritage-minded and design-forward businesses through media relations, influencer partnerships, brand collaborations, and experiential events. Were seeking a Social Media Manager to join our growing team and bring HM Studios clients to life across digital platforms. This role is ideal for someone with a proven track record of building engaged communities and scaling brand presence online. Responsibilities
Develop and execute bespoke social media strategies for HM Studio and client accounts across Instagram, TikTok, Pinterest, LinkedIn, and emerging platforms Create monthly content calendars with a balance of storytelling, editorial, and sales-driving content Content Creation & Curation: Produce visually compelling and brand-aligned content (photo, video, reels, stories, carousels) Collaborate with photographers, designers, and influencers to source and style content that reflects each clients aesthetic Community Growth & Engagement: Drive measurable follower growth, engagement rates, and conversions Monitor analytics and insights to refine strategies and optimize performance Engage with online communities in real time, cultivating loyal followers and brand advocates Campaign Execution: Support influencer seeding, partnerships, and cross-brand campaigns Align with PR launches, press features, and events to amplify content across channels Reporting & Analysis: Deliver monthly analytics reports highlighting growth, engagement, and ROI Identify trends, opportunities, and platform innovations to keep brands ahead of the curve Qualifications
35 years of experience managing social media accounts for brands in lifestyle, design, fashion, hospitality, or related industries Demonstrated ability to build and scale social media followings (please provide case studies or examples) Strong creative eye for visuals, copywriting, and brand storytelling Proficiency with analytics tools (Instagram Insights, Meta Business Suite, Later, or similar) Experience with influencer relations and digital campaign execution Self-starter who thrives in a fast-paced boutique agency environment How to apply
Resume is required for application to be considered; case studies are strongly encouraged. Please email Hello@hmstudio.co with the job title in the subject line to be considered. HM Studio We work with a diverse roster of clients specializing in fashion, food, lifestyle, hospitality & interiors. Clients past & present include Alexis Warren Interior Design, Brittney Schulz, Caroline Z Hurley, Circa Antiques, Gabrielle Fine Jewelry, Lauren Robbins Interiors, Madewell, Mara Hoffman, Meredith Peck/Spark & Pepper, OZMA of California, Pampa, Shelter Co, Smith Interior Design, St Frank, The Get Out, The Whole Hope, The River Electric, Tiny Gods, West~Bourne, Woven #J-18808-Ljbffr
HM Studio is a boutique creative and communications agency specializing in lifestyle, design, and hospitality brands. We craft narratives that merge strategy with soul, positioning heritage-minded and design-forward businesses through media relations, influencer partnerships, brand collaborations, and experiential events. Were seeking a Social Media Manager to join our growing team and bring HM Studios clients to life across digital platforms. This role is ideal for someone with a proven track record of building engaged communities and scaling brand presence online. Responsibilities
Develop and execute bespoke social media strategies for HM Studio and client accounts across Instagram, TikTok, Pinterest, LinkedIn, and emerging platforms Create monthly content calendars with a balance of storytelling, editorial, and sales-driving content Content Creation & Curation: Produce visually compelling and brand-aligned content (photo, video, reels, stories, carousels) Collaborate with photographers, designers, and influencers to source and style content that reflects each clients aesthetic Community Growth & Engagement: Drive measurable follower growth, engagement rates, and conversions Monitor analytics and insights to refine strategies and optimize performance Engage with online communities in real time, cultivating loyal followers and brand advocates Campaign Execution: Support influencer seeding, partnerships, and cross-brand campaigns Align with PR launches, press features, and events to amplify content across channels Reporting & Analysis: Deliver monthly analytics reports highlighting growth, engagement, and ROI Identify trends, opportunities, and platform innovations to keep brands ahead of the curve Qualifications
35 years of experience managing social media accounts for brands in lifestyle, design, fashion, hospitality, or related industries Demonstrated ability to build and scale social media followings (please provide case studies or examples) Strong creative eye for visuals, copywriting, and brand storytelling Proficiency with analytics tools (Instagram Insights, Meta Business Suite, Later, or similar) Experience with influencer relations and digital campaign execution Self-starter who thrives in a fast-paced boutique agency environment How to apply
Resume is required for application to be considered; case studies are strongly encouraged. Please email Hello@hmstudio.co with the job title in the subject line to be considered. HM Studio We work with a diverse roster of clients specializing in fashion, food, lifestyle, hospitality & interiors. Clients past & present include Alexis Warren Interior Design, Brittney Schulz, Caroline Z Hurley, Circa Antiques, Gabrielle Fine Jewelry, Lauren Robbins Interiors, Madewell, Mara Hoffman, Meredith Peck/Spark & Pepper, OZMA of California, Pampa, Shelter Co, Smith Interior Design, St Frank, The Get Out, The Whole Hope, The River Electric, Tiny Gods, West~Bourne, Woven #J-18808-Ljbffr