Bausch Health Companies Inc.
Associate Director, Brand Marketing
Bausch Health Companies Inc., Bridgewater, Massachusetts, us, 02324
Overview
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Associate Director, Brand Marketing
role at
Bausch Health Companies Inc.
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Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it where your skills and values drive our collective progress and impact.
Responsibilities
Develop and execute on professional (HCP) and consumer (DTC) marketing strategies aligned with the brand strategic imperatives
Evaluate and evolve creative campaign and core messaging through cross-functional collaboration
Lead the development, execution, & measurement of brand tactics for HCP & DTC campaigns
Drive strategic innovation for Media/MMX along in-house and agency partners
Act as key Sales Force partner and drive execution of tactics through field collaboration
Develop and optimize programs that drive fulfillment (e.g. Hub Services, Patient Support Programs, Field Reimbursement Team)
Collaborate with all applicable external partners to implement, launch & evolve all AI dynamic call plan capabilities to enhance brand performance
Lead annual brand/business planning (strategy and execution)
Assume ownership and accuracy of brand budgets on a monthly basis in order to optimally reallocate where necessary to maximize brand investments
Provide strategic direction to agencies to optimize marketing mix; balancing return on investment and impact to brand
Effectively navigate through roadblocks/obstacles with the supporting internal teams to execute on initiatives to ensure seamless execution
Monitor brand performance, competitive environment and customer base to quickly identify needed changes to strategic direction or tactical implementation
Partner with Sales Training to inform product training and education
High sense of energy and urgency to execute
Strong understanding of marketing principles and execution to drive results
Qualifications This role requires a strong background in Pharmaceutical marketing as well as a high level of analytical and conceptual ability to provide strategic focus to the brand.
You will be proficient at uncovering customer-based insights and leveraging this knowledge to drive brand strategy and program development. Additional requirements include the ability to lead and ensure collaboration across multiple internal stakeholders and vendors. 25% travel is required.
Experience / Requirements
Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline).
MBA or related Masters Degree preferred
Minimum of 8 years experience, 5+ years of US pharmaceutical marketing
Experience leading digital projects preferred
Previous experience in GI, preferred
Previous experience in sales, sales management, or account management preferred
Demonstrated success in working with matrix teams
Excellent quantitative abilities and excellent communication skills (written, verbal and presentation)
Proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner
Exceptional use of time management, planning, organizational, selling and negotiation skills
Ability to work well across a matrix organization with strong collaboration skills to support the co-promote efforts
Ability to work on a hybrid basis out of our head office in Bridgewater, NJ
Compensation and Benefits The range of starting base pay for this role is 155K-213K. Actual starting pay will be based on a wide range of factors including, but not limited to, relevant skills, experience, qualifications, education and location. In addition to base pay, this position is eligible for participation in either (i) our annual bonus program or (ii) a sales incentive plan.
Benefits package includes a comprehensive Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching company contribution, discretionary time off, paid sick time, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses and employee discounts.
Equal Opportunity We are an Equal Opportunity Employer. EOE Disability/Veteran. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.
Location Bridgewater, NJ
#J-18808-Ljbffr
Associate Director, Brand Marketing
role at
Bausch Health Companies Inc.
Get AI-powered advice on this job and more exclusive features.
Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it where your skills and values drive our collective progress and impact.
Responsibilities
Develop and execute on professional (HCP) and consumer (DTC) marketing strategies aligned with the brand strategic imperatives
Evaluate and evolve creative campaign and core messaging through cross-functional collaboration
Lead the development, execution, & measurement of brand tactics for HCP & DTC campaigns
Drive strategic innovation for Media/MMX along in-house and agency partners
Act as key Sales Force partner and drive execution of tactics through field collaboration
Develop and optimize programs that drive fulfillment (e.g. Hub Services, Patient Support Programs, Field Reimbursement Team)
Collaborate with all applicable external partners to implement, launch & evolve all AI dynamic call plan capabilities to enhance brand performance
Lead annual brand/business planning (strategy and execution)
Assume ownership and accuracy of brand budgets on a monthly basis in order to optimally reallocate where necessary to maximize brand investments
Provide strategic direction to agencies to optimize marketing mix; balancing return on investment and impact to brand
Effectively navigate through roadblocks/obstacles with the supporting internal teams to execute on initiatives to ensure seamless execution
Monitor brand performance, competitive environment and customer base to quickly identify needed changes to strategic direction or tactical implementation
Partner with Sales Training to inform product training and education
High sense of energy and urgency to execute
Strong understanding of marketing principles and execution to drive results
Qualifications This role requires a strong background in Pharmaceutical marketing as well as a high level of analytical and conceptual ability to provide strategic focus to the brand.
You will be proficient at uncovering customer-based insights and leveraging this knowledge to drive brand strategy and program development. Additional requirements include the ability to lead and ensure collaboration across multiple internal stakeholders and vendors. 25% travel is required.
Experience / Requirements
Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline).
MBA or related Masters Degree preferred
Minimum of 8 years experience, 5+ years of US pharmaceutical marketing
Experience leading digital projects preferred
Previous experience in GI, preferred
Previous experience in sales, sales management, or account management preferred
Demonstrated success in working with matrix teams
Excellent quantitative abilities and excellent communication skills (written, verbal and presentation)
Proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner
Exceptional use of time management, planning, organizational, selling and negotiation skills
Ability to work well across a matrix organization with strong collaboration skills to support the co-promote efforts
Ability to work on a hybrid basis out of our head office in Bridgewater, NJ
Compensation and Benefits The range of starting base pay for this role is 155K-213K. Actual starting pay will be based on a wide range of factors including, but not limited to, relevant skills, experience, qualifications, education and location. In addition to base pay, this position is eligible for participation in either (i) our annual bonus program or (ii) a sales incentive plan.
Benefits package includes a comprehensive Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching company contribution, discretionary time off, paid sick time, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses and employee discounts.
Equal Opportunity We are an Equal Opportunity Employer. EOE Disability/Veteran. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates collaboration.
Location Bridgewater, NJ
#J-18808-Ljbffr