Barnes & Thornburg LLP
Overview
At Barnes & Thornburg (B&T), a national law firm with more than 800 attorneys in 23 offices, we continuously adapt to achieve high goals for our clients. The Marketing Communications team seeks a
Content Strategy Coordinator
to support content strategy that enhances the firm’s brand, reputation, and client engagement. Reporting to the Senior Content Strategy Manager, this role supports our content and editorial initiatives for all external marketing communications. This position requires a strategic mindset to coordinate tactical projects, coupled with exceptional writing and editing skills. You will translate complex legal concepts into compelling, accessible marketing content across multiple channels and coordinate content production with internal and external teams and partners. ESSENTIAL DUTIES AND RESPONSIBILITIES
Content Coordination
Assist in content creation that highlights the expertise of B&T attorneys and practice areas, and supports business development objectives.
Oversee the publication of all written communications including a high volume of website content, blog posts, client alerts, newsletters, articles and other marketing materials, in close coordination with the Digital Marketing team and Communications team.
Lead the bio and headshot process for incoming lateral partners and associates, as well as current attorneys, legal professionals and key personnel across the firm.
Coordinate the nomination and submission process for awards and rankings that recognize B&T’s attorneys and practices regionally and nationally.
Maintain project trackers and editorial calendars to ensure a consistent, high-quality content stream across all marketing platforms.
Collaborate with the Communications and Digital Marketing teams to identify content opportunities and coordinate content creation, production processes, and schedules.
Proofread and copyedit sophisticated legal content including client alerts, ad copy, practice descriptions, bios, thought leadership articles and other marketing collateral.
Transform complex legal analyses into clear, engaging content for diverse audiences including clients, prospects and industry publications.
Ensure content maintains B&T voice, meets brand standards, follows the editorial style guide and complies with legal advertising requirements.
Content Coordination & Production
Oversee content production workflows from conception through publication.
Coordinate deliverables with external partners (e.g., freelancers, photo studios and agencies).
Operate the team’s content management system to update web content on a daily basis.
Cross-Functional Collaboration
Partner with the Client Growth (Business Development) and Regional Marketing teams to align content with firm initiatives.
Work closely with attorneys to develop content that showcases their skills and experience.
KNOWLEDGE, SKILLS AND ABILITIES
Bachelor’s degree in English, journalism, communications, marketing, or related field.
Three to seven years of content, communications or writing and editorial experience.
Proven track record of content creation for law firms or professional service companies.
Exceptional writing, editing, and proofreading skills with keen attention to detail and style.
Understanding of legal industry terminology, practices, and regulations.
Experience with content management systems, social media platforms, and digital marketing tools.
Project management skills with the ability to handle multiple priorities and tight deadlines.
Proficiency in Microsoft Office and other marketing technology and systems.
Seniorities, Employment Type, and Function
Seniority level:
Entry level
Employment type:
Full-time
Job function:
Marketing
Industries:
Law Practice and Legal Services
We’re committed to equal opportunity in the workplace and do not tolerate discrimination of any kind. Referrals are welcome and can help increase interview opportunities.
Location: Chicago, IL
#J-18808-Ljbffr
At Barnes & Thornburg (B&T), a national law firm with more than 800 attorneys in 23 offices, we continuously adapt to achieve high goals for our clients. The Marketing Communications team seeks a
Content Strategy Coordinator
to support content strategy that enhances the firm’s brand, reputation, and client engagement. Reporting to the Senior Content Strategy Manager, this role supports our content and editorial initiatives for all external marketing communications. This position requires a strategic mindset to coordinate tactical projects, coupled with exceptional writing and editing skills. You will translate complex legal concepts into compelling, accessible marketing content across multiple channels and coordinate content production with internal and external teams and partners. ESSENTIAL DUTIES AND RESPONSIBILITIES
Content Coordination
Assist in content creation that highlights the expertise of B&T attorneys and practice areas, and supports business development objectives.
Oversee the publication of all written communications including a high volume of website content, blog posts, client alerts, newsletters, articles and other marketing materials, in close coordination with the Digital Marketing team and Communications team.
Lead the bio and headshot process for incoming lateral partners and associates, as well as current attorneys, legal professionals and key personnel across the firm.
Coordinate the nomination and submission process for awards and rankings that recognize B&T’s attorneys and practices regionally and nationally.
Maintain project trackers and editorial calendars to ensure a consistent, high-quality content stream across all marketing platforms.
Collaborate with the Communications and Digital Marketing teams to identify content opportunities and coordinate content creation, production processes, and schedules.
Proofread and copyedit sophisticated legal content including client alerts, ad copy, practice descriptions, bios, thought leadership articles and other marketing collateral.
Transform complex legal analyses into clear, engaging content for diverse audiences including clients, prospects and industry publications.
Ensure content maintains B&T voice, meets brand standards, follows the editorial style guide and complies with legal advertising requirements.
Content Coordination & Production
Oversee content production workflows from conception through publication.
Coordinate deliverables with external partners (e.g., freelancers, photo studios and agencies).
Operate the team’s content management system to update web content on a daily basis.
Cross-Functional Collaboration
Partner with the Client Growth (Business Development) and Regional Marketing teams to align content with firm initiatives.
Work closely with attorneys to develop content that showcases their skills and experience.
KNOWLEDGE, SKILLS AND ABILITIES
Bachelor’s degree in English, journalism, communications, marketing, or related field.
Three to seven years of content, communications or writing and editorial experience.
Proven track record of content creation for law firms or professional service companies.
Exceptional writing, editing, and proofreading skills with keen attention to detail and style.
Understanding of legal industry terminology, practices, and regulations.
Experience with content management systems, social media platforms, and digital marketing tools.
Project management skills with the ability to handle multiple priorities and tight deadlines.
Proficiency in Microsoft Office and other marketing technology and systems.
Seniorities, Employment Type, and Function
Seniority level:
Entry level
Employment type:
Full-time
Job function:
Marketing
Industries:
Law Practice and Legal Services
We’re committed to equal opportunity in the workplace and do not tolerate discrimination of any kind. Referrals are welcome and can help increase interview opportunities.
Location: Chicago, IL
#J-18808-Ljbffr