Spring Health
Overview
Spring Health is seeking a growth-minded
Lifecycle Marketing Lead
to own and optimize the end-to-end journey for our direct-to-consumer (D2C) Spring members. This is a key individual contributor role focused on engaging members from sign-up through activation, ongoing care, and sustained mental health improvement. You will develop and execute lifecycle marketing strategies that drive engagement, appointment bookings, and long-term health outcomes. Reporting to the Director of Lifecycle Marketing, you’ll partner cross-functionally with D2C Product, Engineering, Data, and Design teams to build high-impact, scalable programs that deepen member engagement and deliver measurable value. This role is ideal for a senior lifecycle marketer with deep D2C growth and retention experience, a strong testing mindset, and a passion for improving lives through mental healthcare. Location : This is a hybrid role based in New York City, with an expectation to be in office 3 days a week. Office: 60 Madison Avenue. What You’ll Be Doing
Own and Optimize the D2C Member Lifecycle Design, execute, and optimize multi-channel marketing strategies (email, SMS, push, in-app, direct mail) that move D2C members through the funnel—from sign-up and onboarding to ongoing care and health outcomes. Build personalized, automated lifecycle journeys that reduce drop-off, drive follow-up actions, and increase care engagement. Identify friction points in the D2C journey and develop targeted messaging and programs to improve activation, retention, and re-engagement. Partner with Product and Data teams to create timely, relevant interventions that influence behavior and health outcomes. Own a test-and-learn roadmap focused on optimizing performance across lifecycle campaigns. Run A/B and multivariate tests across creative, channel mix, timing, and segmentation strategies. Analyze behavioral and usage data to build hypotheses and improve touchpoint relevance. Stay up-to-date on D2C engagement strategies and bring innovative thinking to the table. Collaborate Cross-Functionally to Drive Impact Act as the marketing lead for the D2C member experience, collaborating with D2C Product, Data, Design, Engineering, and Clinical teams. Partner with Clinical Content and Creative to ensure messaging is empathetic, accurate, and brand-aligned. Work with Marketing Ops and Martech to scale infrastructure and maintain operational excellence. Coordinate with other Lifecycle Marketing team members to ensure a holistic and consistent experience across audiences. Drive Measurement, Insights, and Optimization Define and own key D2C lifecycle metrics such as onboarding completion, appointment bookings, care engagement, and member retention. Partner with Analytics to track performance, uncover insights, and inform strategic decisions. Establish repeatable processes and ensure rigorous QA for all lifecycle campaigns and automations. What Success Looks Like in This Role
Stronger Engagement Across the D2C Funnel:
Higher onboarding completion, appointment bookings, and follow-through with care. Measurable Improvements in Outcomes:
Lifecycle efforts that support and correlate with improved mental health outcomes. Insight-Driven Optimization:
Ongoing testing and iteration leading to measurable lifts across key engagement metrics. Seamless Cross-Functional Execution:
You’re a strategic, data-driven partner across D2C Product, Engineering, and Marketing teams. Flawless Execution:
Campaigns and journeys are timely, personalized, QA’ed, and aligned with brand and legal standards. What We’re Looking For
6–10+ years in lifecycle, CRM, or growth marketing, ideally in a D2C, healthtech, or mission-driven organization. Proven experience building and scaling multi-channel, automated marketing journeys for a D2C audience. Deep familiarity with marketing automation platforms— Iterable strongly preferred . Strong analytical chops; comfortable digging into data and surfacing actionable insights. Solid understanding of behavioral and personalized marketing tactics. Strong communication and collaboration skills, with cross-functional experience. Creative and resourceful, with a bias for action and testing. A genuine passion for mental health and respect for the people behind the metrics. Note: The target base salary range and benefits are provided to help you assess fit. Compensation is determined by experience, location, internal pay equity, and other relevant factors. We periodically review compensation to ensure competitiveness. Benefits
Health, dental, and vision benefits start on day one; access to One Medical accounts, HSA/FSA options, with Spring contributing up to the plan-dependent amount. Employer-sponsored 401(k) match of up to 2%. Annual no-cost visits to Spring Health network of therapists, coaches, and medication management providers for you and dependents. Competitive paid time off policies, including vacation, sick leave, and holidays. Parental leave: 18 weeks for birthing parents; 16 weeks for non-birthing parents (after 6 months tenure). Access to Noom weight management program; fertility care support with a $4,000 reimbursement. Access to Wellhub for fitness, mindfulness, nutrition, and sleep; BrightHorizons for child care and elder care; professional development reimbursement up to $1,000 per year. Donation matching up to $200 per year. Spring Health is an equal opportunity employer. We do not discriminate in hiring or employment decisions based on protected characteristics and we provide reasonable accommodations for qualified individuals with disabilities. If you require accommodations, please let us know.
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Spring Health is seeking a growth-minded
Lifecycle Marketing Lead
to own and optimize the end-to-end journey for our direct-to-consumer (D2C) Spring members. This is a key individual contributor role focused on engaging members from sign-up through activation, ongoing care, and sustained mental health improvement. You will develop and execute lifecycle marketing strategies that drive engagement, appointment bookings, and long-term health outcomes. Reporting to the Director of Lifecycle Marketing, you’ll partner cross-functionally with D2C Product, Engineering, Data, and Design teams to build high-impact, scalable programs that deepen member engagement and deliver measurable value. This role is ideal for a senior lifecycle marketer with deep D2C growth and retention experience, a strong testing mindset, and a passion for improving lives through mental healthcare. Location : This is a hybrid role based in New York City, with an expectation to be in office 3 days a week. Office: 60 Madison Avenue. What You’ll Be Doing
Own and Optimize the D2C Member Lifecycle Design, execute, and optimize multi-channel marketing strategies (email, SMS, push, in-app, direct mail) that move D2C members through the funnel—from sign-up and onboarding to ongoing care and health outcomes. Build personalized, automated lifecycle journeys that reduce drop-off, drive follow-up actions, and increase care engagement. Identify friction points in the D2C journey and develop targeted messaging and programs to improve activation, retention, and re-engagement. Partner with Product and Data teams to create timely, relevant interventions that influence behavior and health outcomes. Own a test-and-learn roadmap focused on optimizing performance across lifecycle campaigns. Run A/B and multivariate tests across creative, channel mix, timing, and segmentation strategies. Analyze behavioral and usage data to build hypotheses and improve touchpoint relevance. Stay up-to-date on D2C engagement strategies and bring innovative thinking to the table. Collaborate Cross-Functionally to Drive Impact Act as the marketing lead for the D2C member experience, collaborating with D2C Product, Data, Design, Engineering, and Clinical teams. Partner with Clinical Content and Creative to ensure messaging is empathetic, accurate, and brand-aligned. Work with Marketing Ops and Martech to scale infrastructure and maintain operational excellence. Coordinate with other Lifecycle Marketing team members to ensure a holistic and consistent experience across audiences. Drive Measurement, Insights, and Optimization Define and own key D2C lifecycle metrics such as onboarding completion, appointment bookings, care engagement, and member retention. Partner with Analytics to track performance, uncover insights, and inform strategic decisions. Establish repeatable processes and ensure rigorous QA for all lifecycle campaigns and automations. What Success Looks Like in This Role
Stronger Engagement Across the D2C Funnel:
Higher onboarding completion, appointment bookings, and follow-through with care. Measurable Improvements in Outcomes:
Lifecycle efforts that support and correlate with improved mental health outcomes. Insight-Driven Optimization:
Ongoing testing and iteration leading to measurable lifts across key engagement metrics. Seamless Cross-Functional Execution:
You’re a strategic, data-driven partner across D2C Product, Engineering, and Marketing teams. Flawless Execution:
Campaigns and journeys are timely, personalized, QA’ed, and aligned with brand and legal standards. What We’re Looking For
6–10+ years in lifecycle, CRM, or growth marketing, ideally in a D2C, healthtech, or mission-driven organization. Proven experience building and scaling multi-channel, automated marketing journeys for a D2C audience. Deep familiarity with marketing automation platforms— Iterable strongly preferred . Strong analytical chops; comfortable digging into data and surfacing actionable insights. Solid understanding of behavioral and personalized marketing tactics. Strong communication and collaboration skills, with cross-functional experience. Creative and resourceful, with a bias for action and testing. A genuine passion for mental health and respect for the people behind the metrics. Note: The target base salary range and benefits are provided to help you assess fit. Compensation is determined by experience, location, internal pay equity, and other relevant factors. We periodically review compensation to ensure competitiveness. Benefits
Health, dental, and vision benefits start on day one; access to One Medical accounts, HSA/FSA options, with Spring contributing up to the plan-dependent amount. Employer-sponsored 401(k) match of up to 2%. Annual no-cost visits to Spring Health network of therapists, coaches, and medication management providers for you and dependents. Competitive paid time off policies, including vacation, sick leave, and holidays. Parental leave: 18 weeks for birthing parents; 16 weeks for non-birthing parents (after 6 months tenure). Access to Noom weight management program; fertility care support with a $4,000 reimbursement. Access to Wellhub for fitness, mindfulness, nutrition, and sleep; BrightHorizons for child care and elder care; professional development reimbursement up to $1,000 per year. Donation matching up to $200 per year. Spring Health is an equal opportunity employer. We do not discriminate in hiring or employment decisions based on protected characteristics and we provide reasonable accommodations for qualified individuals with disabilities. If you require accommodations, please let us know.
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