Barings
Senior Director, Head of US Wealth Marketing
Barings is seeking a Senior Director, Head of US Wealth Marketing to lead marketing strategies for Barings’ wealth initiatives and promote Barings’ investment management capabilities to financial advisors and intermediaries.
Overview The Head of U.S. Wealth Marketing will develop and execute marketing strategies tailored to the wealth management market. The role requires experience in financial services, asset management, and working in a global, complex environment. Responsibilities include creating a wealth marketing plan to raise brand awareness and promote Barings’ capabilities, and collaborating with distribution, compliance, and investment management teams.
Primary Responsibilities
Develop and implement marketing campaigns to promote Barings’ investment management capabilities to wealth management intermediaries
Partner with the marketing content team to produce educational content and insights for social media, websites, and email newsletters
Conduct market research to identify trends and opportunities
Collaborate with the sales and marketing events team to build a robust client entertainment and event strategy
Demonstrate commercial acumen and the ability to build, evaluate and maintain relationships with vendors and industry partners
Work with the global marketing team to share ideas and create a cohesive global wealth strategy
Qualifications
Minimum of 10 years of marketing experience
Experience with a financial services company/firm (asset manager, banking, insurance, or investment management) is required; US wealth advisor experience is preferred
Effective verbal and written communication
Highly collaborative and able to work across teams to achieve results
Direct experience with brand management, sponsorships and events, and digital marketing
Strong project management skills
B.S./B.A. in Marketing or related field preferred
Compensation Base Salary Range: $120,000 – $170,000 with additional incentive compensation.
Requisite Skills & Additional Skills Barings is an Equal Employment Opportunity employer; Minority/Female/Age/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran status. We welcome all persons to apply.
Benefits
Medical, Dental, Vision coverage; Virtual care
Fitness center reimbursement and EAP
Fertility benefits
Competitive 401(k) with company match; HSA with company contributions; FSAs
Life Insurance; Paid vacation, holidays, and leave; Disability coverage
Educational assistance; Charitable matching gifts; Commuter reimbursement
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Overview The Head of U.S. Wealth Marketing will develop and execute marketing strategies tailored to the wealth management market. The role requires experience in financial services, asset management, and working in a global, complex environment. Responsibilities include creating a wealth marketing plan to raise brand awareness and promote Barings’ capabilities, and collaborating with distribution, compliance, and investment management teams.
Primary Responsibilities
Develop and implement marketing campaigns to promote Barings’ investment management capabilities to wealth management intermediaries
Partner with the marketing content team to produce educational content and insights for social media, websites, and email newsletters
Conduct market research to identify trends and opportunities
Collaborate with the sales and marketing events team to build a robust client entertainment and event strategy
Demonstrate commercial acumen and the ability to build, evaluate and maintain relationships with vendors and industry partners
Work with the global marketing team to share ideas and create a cohesive global wealth strategy
Qualifications
Minimum of 10 years of marketing experience
Experience with a financial services company/firm (asset manager, banking, insurance, or investment management) is required; US wealth advisor experience is preferred
Effective verbal and written communication
Highly collaborative and able to work across teams to achieve results
Direct experience with brand management, sponsorships and events, and digital marketing
Strong project management skills
B.S./B.A. in Marketing or related field preferred
Compensation Base Salary Range: $120,000 – $170,000 with additional incentive compensation.
Requisite Skills & Additional Skills Barings is an Equal Employment Opportunity employer; Minority/Female/Age/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran status. We welcome all persons to apply.
Benefits
Medical, Dental, Vision coverage; Virtual care
Fitness center reimbursement and EAP
Fertility benefits
Competitive 401(k) with company match; HSA with company contributions; FSAs
Life Insurance; Paid vacation, holidays, and leave; Disability coverage
Educational assistance; Charitable matching gifts; Commuter reimbursement
#J-18808-Ljbffr