Proofpoint
Sr. Product Marketing Manager, Customer Retention
Proofpoint, Baltimore, Maryland, United States
Overview
Sr. Product Marketing Manager, Customer Retention at Proofpoint. You will focus on increasing product adoption and reducing churn by developing compelling messages and digital content that reinforce product value, educate users, and drive adoption of key features. This is a high-impact role that partners with Customer Success, Product, and Renewal Sales to craft narratives and go-to-market strategies for customer-facing features.
About Us
We are the leader in human-centric cybersecurity. We protect our customers and their data with a mission to stay ahead of bad actors. We blend a people-centric approach with innovative cybersecurity solutions. The Role
Proofpoint is seeking a strategic and customer-obsessed Senior Product Marketing Manager with a strong focus on customer retention. You will collaborate with Customer Success, Product and Renewal Sales teams to craft compelling narratives and develop programs that reduce churn and improve product engagement across the customer lifecycle. Your day-to-day
Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn, and improving product engagement across key customer segments. Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (onboarding, adoption, renewal). Create product-focused content such as onboarding guides, product update communications, best practice tutorials, and renewal collateral. Collaborate with Customer Success and Product to launch new features with programs, content and in-app experiences that drive meaningful usage and retention. Design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys. Gather insights from customer feedback, usage data and interviews to inform marketing strategies and identify retention risks. Identify and nurture advocates and build customer stories, case studies, and testimonials that reinforce Proofpoint’s value. Monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics with cross-functional partners. What You Bring To The Team
Ability to translate complex product capabilities into compelling, customer-centric messaging. Understanding of email security challenges, including phishing, malware and BEC. Experience developing retention or post-sale engagement strategies across onboarding, adoption and renewal stages. Excellent written, visual and verbal communication skills with the ability to create value-based content for diverse stakeholders. Strong cross-functional collaboration and stakeholder management with Customer Success, Product and Renewals Sales. Analytical mindset with bias toward action and execution. Ability to work independently and adapt quickly. 6+ years in product marketing, lifecycle marketing or customer marketing for enterprise IT or security, including at least 2 years in a senior role. BS/BA required, preferably in business or technical discipline. Why Proofpoint
Protecting people is central to our cybersecurity solutions. We are a diverse, multinational team that values collaboration and inclusion. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com. We offer a comprehensive compensation and benefits package, including flexible work options, wellness and volunteer days, and global collaboration opportunities. Base pay ranges vary by location and experience; actual offers are determined accordingly. Job Details
Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Computer and Network Security and Software Development Notes: Referrals may increase interview chances. This description may include related roles and salary information in various locations.
#J-18808-Ljbffr
Sr. Product Marketing Manager, Customer Retention at Proofpoint. You will focus on increasing product adoption and reducing churn by developing compelling messages and digital content that reinforce product value, educate users, and drive adoption of key features. This is a high-impact role that partners with Customer Success, Product, and Renewal Sales to craft narratives and go-to-market strategies for customer-facing features.
About Us
We are the leader in human-centric cybersecurity. We protect our customers and their data with a mission to stay ahead of bad actors. We blend a people-centric approach with innovative cybersecurity solutions. The Role
Proofpoint is seeking a strategic and customer-obsessed Senior Product Marketing Manager with a strong focus on customer retention. You will collaborate with Customer Success, Product and Renewal Sales teams to craft compelling narratives and develop programs that reduce churn and improve product engagement across the customer lifecycle. Your day-to-day
Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn, and improving product engagement across key customer segments. Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (onboarding, adoption, renewal). Create product-focused content such as onboarding guides, product update communications, best practice tutorials, and renewal collateral. Collaborate with Customer Success and Product to launch new features with programs, content and in-app experiences that drive meaningful usage and retention. Design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys. Gather insights from customer feedback, usage data and interviews to inform marketing strategies and identify retention risks. Identify and nurture advocates and build customer stories, case studies, and testimonials that reinforce Proofpoint’s value. Monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics with cross-functional partners. What You Bring To The Team
Ability to translate complex product capabilities into compelling, customer-centric messaging. Understanding of email security challenges, including phishing, malware and BEC. Experience developing retention or post-sale engagement strategies across onboarding, adoption and renewal stages. Excellent written, visual and verbal communication skills with the ability to create value-based content for diverse stakeholders. Strong cross-functional collaboration and stakeholder management with Customer Success, Product and Renewals Sales. Analytical mindset with bias toward action and execution. Ability to work independently and adapt quickly. 6+ years in product marketing, lifecycle marketing or customer marketing for enterprise IT or security, including at least 2 years in a senior role. BS/BA required, preferably in business or technical discipline. Why Proofpoint
Protecting people is central to our cybersecurity solutions. We are a diverse, multinational team that values collaboration and inclusion. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com. We offer a comprehensive compensation and benefits package, including flexible work options, wellness and volunteer days, and global collaboration opportunities. Base pay ranges vary by location and experience; actual offers are determined accordingly. Job Details
Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Computer and Network Security and Software Development Notes: Referrals may increase interview chances. This description may include related roles and salary information in various locations.
#J-18808-Ljbffr