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accentedge

Social Media Manager

accentedge, Chicago, Illinois, United States, 60290

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accentedge is seeking a creative and strategic

Social Media Manager

to lead our social media initiatives and enhance our brand presence across various platforms. In this dynamic role, you will be responsible for developing and executing engaging content strategies that drive brand awareness, community engagement, and lead generation. The ideal candidate will have a deep understanding of social media trends, analytics, and best practices, along with the ability to craft compelling stories that resonate with our audience.

Key Responsibilities

Content Strategy: Develop and implement a comprehensive social media strategy that aligns with business goals and promotes our brand identity

Content Creation: Create, curate, and manage engaging content across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), including graphics, videos, and written posts

Community Engagement: Foster and moderate engagement with our online community, responding to comments and messages in a timely and positive manner

Analytics & Reporting: Monitor, analyze, and report on social media performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly

Trend Monitoring: Stay informed of social media trends, tools, applications, and best practices to ensure our approach remains relevant and impactful

Collaboration: Work with other marketing team members to integrate social media efforts with broader marketing campaigns and initiatives

Influencer Partnerships: Identify and collaborate with relevant influencers and brand advocates to amplify our message and reach

Social Media Advertising: Plan and manage social media advertising campaigns, optimizing for maximum ROI and engagement

Requirements

Experience: 3+ years of experience in social media management or digital marketing, preferably in a B2B environment

Content Creation: Strong skills in creating engaging multimedia content, including graphics and video editing skills

Analytics Tools: Proficiency with social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to track performance and generate reports

Social Media Platforms: In-depth knowledge of various social media platforms and their respective audiences, features, and best practices

Communication Skills: Excellent written and verbal communication skills, with the ability to convey brand voice and engage diverse audiences effectively

Creativity: Proven ability to think creatively and strategically in developing engaging content and campaigns

Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines

Preferred Qualifications

Bachelor's degree in Marketing, Communications, or a related field

Familiarity with SEO principles and their application in social media content

Experience with social media advertising and budget management

Knowledge of graphic design software (e.g., Adobe Creative Suite) is a plus

Benefits

Join a forward-looking team at the forefront of digital transformation

Work on high-impact, large-scale WordPress projects that challenge your expertise

Competitive compensation and benefits package

Flexible work arrangements and a collaborative, innovative work culture

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