Launch Potato
Overview
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Why join us?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base salary:
$85,000 - $100,000 per year Responsibilities
Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. Bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration. Collaborate with optimization leads to move quickly on ideas and reduce bottlenecks. Partner with cross-functional teams to finalize creative and prepare launches efficiently. Qualifications
Must have:
Strong follow-through and task ownership; thrives on getting things done; experience running A/B tests, QAing launches, and reporting on test outcomes; comfortable updating copy, layout, and page flows within testing tools or CMS; solid understanding of what impacts conversion; working knowledge of analytics platforms like Google Analytics, Looker, or similar; clear communicator who can work across Copy, Design, and Media teams; creative mindset to spot UX friction and suggest improvements based on behavior. Experience:
3+ years in a performance marketing or CRO execution role; you've launched tests, owned QA and implementation, and collaborated with strategic leads to bring ideas to life. Competencies:
Execution-focused, process-oriented, analytical, QA mindset, collaborative, adaptable, and hungry to learn. Outcomes (Performance Expectations)
Test Execution: Launch 2–3 high-quality A/B tests per week across desktop and mobile. QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately. Insight Documentation: Summarize and document test results clearly to inform future optimizations. Task Velocity Support: Move quickly on ideas and reduce bottlenecks. Collaboration & Handoff: Work cross-functionally to get inputs, finalize creative, and prep launches efficiently. Multi-Variable Analyses: Create and monitor reports that track multiple KPIs, both internal and external. Expected Outcomes & Success Looks Like
High-quality tests and optimizations that align with the strategy brief are shipped consistently. Timelines are met and implementation steps are followed through. Bugs or tracking issues are caught before going live. Learnings are shared to help the broader team improve execution. Reliable execution that enables strategists and creatives to move faster. Compensation & Benefits
Total compensation
— Base salary is set according to market rates for the nearest major metro and varies based on the company’s Levels Framework. Your compensation package includes base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company; future increases are based on company and personal performance, not annual cost-of-living adjustments. Equal Opportunity
— Launch Potato is an equal employment opportunity employer. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy and related medical conditions), sexual orientation, gender identity or expression, age, disability, or other legally protected characteristics. Additional
We are committed to a diverse, inclusive team and culture from day one.
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Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Why join us?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base salary:
$85,000 - $100,000 per year Responsibilities
Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. Bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration. Collaborate with optimization leads to move quickly on ideas and reduce bottlenecks. Partner with cross-functional teams to finalize creative and prepare launches efficiently. Qualifications
Must have:
Strong follow-through and task ownership; thrives on getting things done; experience running A/B tests, QAing launches, and reporting on test outcomes; comfortable updating copy, layout, and page flows within testing tools or CMS; solid understanding of what impacts conversion; working knowledge of analytics platforms like Google Analytics, Looker, or similar; clear communicator who can work across Copy, Design, and Media teams; creative mindset to spot UX friction and suggest improvements based on behavior. Experience:
3+ years in a performance marketing or CRO execution role; you've launched tests, owned QA and implementation, and collaborated with strategic leads to bring ideas to life. Competencies:
Execution-focused, process-oriented, analytical, QA mindset, collaborative, adaptable, and hungry to learn. Outcomes (Performance Expectations)
Test Execution: Launch 2–3 high-quality A/B tests per week across desktop and mobile. QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately. Insight Documentation: Summarize and document test results clearly to inform future optimizations. Task Velocity Support: Move quickly on ideas and reduce bottlenecks. Collaboration & Handoff: Work cross-functionally to get inputs, finalize creative, and prep launches efficiently. Multi-Variable Analyses: Create and monitor reports that track multiple KPIs, both internal and external. Expected Outcomes & Success Looks Like
High-quality tests and optimizations that align with the strategy brief are shipped consistently. Timelines are met and implementation steps are followed through. Bugs or tracking issues are caught before going live. Learnings are shared to help the broader team improve execution. Reliable execution that enables strategists and creatives to move faster. Compensation & Benefits
Total compensation
— Base salary is set according to market rates for the nearest major metro and varies based on the company’s Levels Framework. Your compensation package includes base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company; future increases are based on company and personal performance, not annual cost-of-living adjustments. Equal Opportunity
— Launch Potato is an equal employment opportunity employer. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy and related medical conditions), sexual orientation, gender identity or expression, age, disability, or other legally protected characteristics. Additional
We are committed to a diverse, inclusive team and culture from day one.
#J-18808-Ljbffr