DSplus
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Digital Media Planner
role at
DSplus
Overview The Digital Media Planner will focus on servicing automotive clients' Parts & Service and Retention Marketing efforts through the creation, execution, and monitoring of media plans to identify optimal investment opportunities across various digital channels that maximize client objectives. They will develop and maintain strong knowledge of their clients' business and apply their media understanding accordingly to help deliver against client needs and objectives. The ideal candidate should be an energetic team player with 2+ years of experience in digital planning, strong communication skills, and a passion for media. Familiarity with major media tools and software and Excel proficiency are required, along with strong organizational and analytical skills. They will work closely with Managers in the development and communication of all media recommendations.
Responsibilities
Manage the development, implementation, and stewardship of cross-channel media plans comprised of Digital, Social, and Search.
Collaborate and foster relationships with key partners including clients, internal teams, and leadership.
Analyze data to inform purchase decisions and channel allocation strategies.
Serve as liaison to buying teams by communicating planning goals, estimates, and authorizations while ensuring accuracy and approval of buys and added-value delivery.
Assist with billing discrepancies, invoice concerns, and budget maintenance.
Establish strong working relationships with Account teams, Ad Ops, Analytics, and Digital buyers to ensure deadlines are met.
Develop and create flowcharts and related documents including budgets, post-buy analysis recaps, and other planning materials.
Participate in and communicate during designated client presentations with team members.
Qualifications
Bachelor's degree in Advertising, Marketing, Communication, Computer Science, or related field.
2+ years of media planning experience across media channels.
Strong digital media experience; eCommerce experience is a plus.
Resourceful, curious, and motivated with ability to work independently as well as in a team.
Strong organizational, communication, and time-management skills.
Detail-oriented with ability to multi-task and manage priorities and deadlines in a fast-paced environment.
Proficiency in Microsoft Office Suite with strong Excel and PowerPoint skills.
Experience working within media systems/platforms (Prisma, ComScore, MRI, Kantar, MediaTools, IAS, etc.).
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Job Details
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing and Sales
Industries: Advertising Services
Get notified about new Digital Media Planner jobs in Chicago, IL.
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Digital Media Planner
role at
DSplus
Overview The Digital Media Planner will focus on servicing automotive clients' Parts & Service and Retention Marketing efforts through the creation, execution, and monitoring of media plans to identify optimal investment opportunities across various digital channels that maximize client objectives. They will develop and maintain strong knowledge of their clients' business and apply their media understanding accordingly to help deliver against client needs and objectives. The ideal candidate should be an energetic team player with 2+ years of experience in digital planning, strong communication skills, and a passion for media. Familiarity with major media tools and software and Excel proficiency are required, along with strong organizational and analytical skills. They will work closely with Managers in the development and communication of all media recommendations.
Responsibilities
Manage the development, implementation, and stewardship of cross-channel media plans comprised of Digital, Social, and Search.
Collaborate and foster relationships with key partners including clients, internal teams, and leadership.
Analyze data to inform purchase decisions and channel allocation strategies.
Serve as liaison to buying teams by communicating planning goals, estimates, and authorizations while ensuring accuracy and approval of buys and added-value delivery.
Assist with billing discrepancies, invoice concerns, and budget maintenance.
Establish strong working relationships with Account teams, Ad Ops, Analytics, and Digital buyers to ensure deadlines are met.
Develop and create flowcharts and related documents including budgets, post-buy analysis recaps, and other planning materials.
Participate in and communicate during designated client presentations with team members.
Qualifications
Bachelor's degree in Advertising, Marketing, Communication, Computer Science, or related field.
2+ years of media planning experience across media channels.
Strong digital media experience; eCommerce experience is a plus.
Resourceful, curious, and motivated with ability to work independently as well as in a team.
Strong organizational, communication, and time-management skills.
Detail-oriented with ability to multi-task and manage priorities and deadlines in a fast-paced environment.
Proficiency in Microsoft Office Suite with strong Excel and PowerPoint skills.
Experience working within media systems/platforms (Prisma, ComScore, MRI, Kantar, MediaTools, IAS, etc.).
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Job Details
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing and Sales
Industries: Advertising Services
Get notified about new Digital Media Planner jobs in Chicago, IL.
#J-18808-Ljbffr