Publicis Collective
Overview
As a leader within the Analytics team, the Director, Analytics will shape the future of the team, focusing on business intelligence and data-driven solutions that enhance marketing performance and understanding of consumer and healthcare professional (HCP) insights. This role offers the opportunity to build and guide a team, contributing to the development of future brand strategies. The Director will apply extensive experience in health and wellness data analysis and strategic consulting as the analytic lead, sourcing and using multiple data sources to translate insights into recommendations that optimize media investment for clients. This role reports to the Vice President, Analytics. Responsibilities
Client Leadership & Business Development: Create professional relationships with internal and client teams; ensure quality in communications and deliverables; work with internal and external partners to create measurement plans and proposals; define program success; oversee business rules and engagement parameters; collaborate with Finance and Operations on scoping and vendor data requests; manage data sources and third-party data streams; track progress against timelines; synthesize data into actionable insights; identify optimization opportunities; act as a strategic consultant to present findings and recommendations; explore opportunities to expand through consultative selling; participate in new business opportunities as they arise; understand client needs and internal operations to drive success for the client and team; provide strategic review of work to ensure high quality deliverables. People & Team Development: Manage and mentor Analytics Associate Directors, Managers, and Senior Analysts, focusing on large data analysis, measurement, and data visualization; prepare the team for direct reports and growth aligned with brand initiatives; participate in talent recruiting and retention with emphasis on HCP and pharma knowledge; foster a culture of continuous learning and collaboration. Practice Development: Enhance frameworks and methods to address client strategies, integrating physician-level data and healthcare insights; collaborate across agency functions; lead capability-building efforts in large datasets, measurement techniques, and technical skills (Python, SQL, Excel); drive analytics that guide operating transformations; oversee prioritization and resource allocation across projects, with emphasis on healthcare and pharmaceutical data. Qualifications
8–10 years in data/analytics consulting or quantitative marketing/analysis with healthcare, pharmaceutical, or life sciences experience. 5–6 years of client-facing/consulting experience in healthcare or pharma; 2–4 years of management experience. Strong experience with pharmaceutical clients and healthcare professional (HCP) data, including physician-level data (e.g., NPI). Proficiency with business intelligence tools (e.g., Datorama, Tableau, Power BI, Adobe, Google products). Proven ability to lead and grow analytics teams, develop strategic client solutions, and influence senior decision-makers. Degree in marketing, statistics, mathematics, economics, or related field; MBA or advanced degree is a plus. Additional Information
Our Publicis Groupe motto “Viva La Différence” reflects our commitment to belonging, diversity, and inclusive experiences for all talent. Publicis Groupe offers robust benefits programs including medical, dental, vision, disability, 401(k), parental and family care leave, tuition reimbursement, and flexible time off. Accommodation support is available via USMSTACompliance@publicis.com. Compensation Range: $161,000 – $185,000 annually. This range may be modified based on skills, qualifications, and experience. The posting may indicate deadlines and eligibility criteria for benefits and roles. All information provided will be kept confidential in accordance with EEO guidelines. Seniority level
Not Applicable Employment type
Full-time Job function
Research, Analyst, and Information Technology Industries
Advertising Services We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. End of description.
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As a leader within the Analytics team, the Director, Analytics will shape the future of the team, focusing on business intelligence and data-driven solutions that enhance marketing performance and understanding of consumer and healthcare professional (HCP) insights. This role offers the opportunity to build and guide a team, contributing to the development of future brand strategies. The Director will apply extensive experience in health and wellness data analysis and strategic consulting as the analytic lead, sourcing and using multiple data sources to translate insights into recommendations that optimize media investment for clients. This role reports to the Vice President, Analytics. Responsibilities
Client Leadership & Business Development: Create professional relationships with internal and client teams; ensure quality in communications and deliverables; work with internal and external partners to create measurement plans and proposals; define program success; oversee business rules and engagement parameters; collaborate with Finance and Operations on scoping and vendor data requests; manage data sources and third-party data streams; track progress against timelines; synthesize data into actionable insights; identify optimization opportunities; act as a strategic consultant to present findings and recommendations; explore opportunities to expand through consultative selling; participate in new business opportunities as they arise; understand client needs and internal operations to drive success for the client and team; provide strategic review of work to ensure high quality deliverables. People & Team Development: Manage and mentor Analytics Associate Directors, Managers, and Senior Analysts, focusing on large data analysis, measurement, and data visualization; prepare the team for direct reports and growth aligned with brand initiatives; participate in talent recruiting and retention with emphasis on HCP and pharma knowledge; foster a culture of continuous learning and collaboration. Practice Development: Enhance frameworks and methods to address client strategies, integrating physician-level data and healthcare insights; collaborate across agency functions; lead capability-building efforts in large datasets, measurement techniques, and technical skills (Python, SQL, Excel); drive analytics that guide operating transformations; oversee prioritization and resource allocation across projects, with emphasis on healthcare and pharmaceutical data. Qualifications
8–10 years in data/analytics consulting or quantitative marketing/analysis with healthcare, pharmaceutical, or life sciences experience. 5–6 years of client-facing/consulting experience in healthcare or pharma; 2–4 years of management experience. Strong experience with pharmaceutical clients and healthcare professional (HCP) data, including physician-level data (e.g., NPI). Proficiency with business intelligence tools (e.g., Datorama, Tableau, Power BI, Adobe, Google products). Proven ability to lead and grow analytics teams, develop strategic client solutions, and influence senior decision-makers. Degree in marketing, statistics, mathematics, economics, or related field; MBA or advanced degree is a plus. Additional Information
Our Publicis Groupe motto “Viva La Différence” reflects our commitment to belonging, diversity, and inclusive experiences for all talent. Publicis Groupe offers robust benefits programs including medical, dental, vision, disability, 401(k), parental and family care leave, tuition reimbursement, and flexible time off. Accommodation support is available via USMSTACompliance@publicis.com. Compensation Range: $161,000 – $185,000 annually. This range may be modified based on skills, qualifications, and experience. The posting may indicate deadlines and eligibility criteria for benefits and roles. All information provided will be kept confidential in accordance with EEO guidelines. Seniority level
Not Applicable Employment type
Full-time Job function
Research, Analyst, and Information Technology Industries
Advertising Services We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. End of description.
#J-18808-Ljbffr