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Wittenbach Business Systems Inc

Director, Commercial Electronic Sales

Wittenbach Business Systems Inc, Florida, New York, United States

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Overview Experience a rewarding career with Wittenbach and enjoy a competitive benefits package:

Health Insurance:

Medical, dental, and vision coverage

Financial Protection:

Identity theft protection and voluntary life insurance

Time Off:

Generous PTO starting up to 120 hours after 30 days of employment, plus paid holidays (including your birthday)

Employee Support:

Access to the Employee Assistance Program and Employee Assistance Fund

Retirement Savings:

401(k) retirement plan with employer match

Flexible Spending:

Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)

Life Insurance:

Employer-paid life insurance, short-term disability, and long-term disability

Professional Development:

Paid training opportunities and Education Assistance Program

Referral Bonus:

Earn up to $5,000 for referring new employees

Transportation:

Bi-weekly Auto Allowance

Description Since 1974, Wittenbach has been a leading provider of innovative cash automation and security solutions for financial institutions. Our commitment to customer satisfaction and delivering results has driven our growth. With over 200 highly trained service professionals throughout our service area, we ensure rapid response to our customer’s service needs. The corporate office is in Sparks, Maryland along with regional operations in Hunt Valley, MD, Coatesville, PA and Charlotte, NC. Our Sales and Service footprint spans the Mid-West and East Coast.

Job Summary This sales leadership role will

develop and execute the commercial sales strategy

for the company. The position requires a proven professional with deep knowledge of commercial security technologies and a strong background in sales management.

You'll need to be an effective communicator who can translate complex technical details for non-technical stakeholders and demonstrate the value and ROI of security investments. Experience with specific verticals like healthcare, pharmacies or warehousing is a plus. This position focuses on consultative selling, managing long-term client relationships, and contributing to the overall go-to-market strategy.

The ideal candidate will have direct responsibility for a team of at least 1-2 commercial sales professionals, as well as indirect oversight of the commercial sales efforts for the entire territory sales team. This role requires a strategic thinker with the ability to manage a sales pipeline, grow revenue, and lead a team to achieve ambitious sales targets.

A qualified candidate will be located within our southern territory - anywhere from Virginia to Florida.

Responsibilities

Technical & Product Knowledge

Understanding security technologies:

CCTV/IP video surveillance, access control, alarm systems, fire detection, biometric & intrusion systems, perimeter security, integrated platforms.

Networking and IT basics: IP addressing, cloud-based systems, cybersecurity concerns (since modern security solutions often integrate with IT infrastructure).

System integration knowledge: How different security systems (video, access, intrusion) interact and connect with building management systems.

Vendor/product awareness: Familiarity with leading brands (e.g., Honeywell, Hikvision, Genetec, Lenel, Bosch, Axis, etc.).

Sales & Business Development Skills

Consultative/solution selling: Ability to diagnose client pain points and design tailored security solutions rather than just selling products.

Lead generation & prospecting: Identifying and targeting decision-makers (e.g., facility managers, security directors, procurement officers).

Negotiation & closing: Handling objections, structuring proposals, and securing long-term contracts (e.g., maintenance or monitoring services).

Account management: Building long-term relationships and upselling/cross-selling additional services.

Pipeline management: Using CRM tools (specifically Salesforce) to track opportunities and forecast revenue.

Industry & Market Knowledge

Commercial sector dynamics: Understanding of the commercial sector (healthcare, pharmacies, and warehousing verticals within mid-markets)

Competitive landscape: Knowledge of direct competitors, integrators, and managed security service providers such as ADT and Tyco)

Interpersonal & Communication Skills

Technical-to-non-technical translation: Explaining complex security technology to non-technical decision-makers.

Presentation & proposal skills: Delivering compelling sales pitches, RFP responses, and solution demonstrations.

Stakeholder management: Engaging security managers, IT teams, procurement, and executives effectively.

Strategic & Analytical Skills

Develop the GTM strategy: Leverage the work developed to date by the company and identify additional strategic opportunities

ROI & value selling: Articulating cost-benefit, risk reduction, and compliance advantages.

Data-driven insights: Using analytics from security systems (e.g., video intelligence, access logs) as a selling point.

Project scoping & budgeting: Understanding installation, maintenance costs, and total cost of ownership.

Requirements Functional/Technical Skills:

Sales and Business Development : This includes the ability to lead a complete sales cycle, from lead generation and prospecting to negotiation and closing. You should be skilled in consultative or solution selling, focusing on understanding customer problems and designing tailored solutions.

Account Management : The ability to build and maintain long-term client relationships is crucial for repeat business and upselling, creating RFPs and competitive bidding.

Strategic Planning : You'll need to develop and execute a go-to-market strategy, identify new market opportunities, and lead a team toward a unified goal.

Pipeline Management : Expertise in managing a sales pipeline and using CRM software like

Salesforce

to track opportunities, forecast revenue, and generate reports.

Financial Acumen : Understanding ROI (Return on Investment) and value selling to articulate the financial benefits of proposed solutions.

Technical Skills

Security Systems Knowledge : A deep understanding of various security technologies, including

CCTV/IP video surveillance ,

access control ,

alarm systems ,

fire detection , and

biometric systems .

Networking and IT Basics : Proficiency in IP addressing, understanding

cloud-based systems , and recognizing cybersecurity concerns related to modern security solutions.

System Integration : Knowledge of how different security systems (e.g., video, access, intrusion) can be integrated with each other and with larger building management systems.

Vendor and Product Awareness : Familiarity with leading security brands such as Honeywell, Hikvision, Genetec, Lenel, Bosch, and Axis.

Data Analysis : The ability to use data and analytics from security systems (e.g., video intelligence, access logs) as a selling point to customers.

Project Scoping : The ability to understand and estimate the costs associated with installation, maintenance, and the total cost of ownership for a client.

Education & Experience:

Education :

Bachelor’s degree in business administration, marketing or a related field

Experience & Training:

10+ years of sales and business development experience

in a relevant field, preferably in commercial security.

3-5 years of leadership or management experience

leading a sales team.

A

proven track record of success , including achieving and exceeding sales targets and driving revenue growth. This should be a consistent pattern of performance.

Experience with

commercial sector dynamics , particularly in relevant verticals like healthcare and warehousing.

Proficiency with

CRM tools , especially Salesforce, for pipeline management and forecasting.

Experience in

strategic planning

and developing

go-to-market strategies .

Familiarity with the

competitive landscape

of the security industry.

Scope of Accountability:

Identify the dollar amount and describe whether the position holder is solely responsible for the budget or whether it is shared.

Number of Direct Reports: 1-2

Number of Indirect Reports : 8

Environmental/Physical Demands:

(Identify any environmental or physical demands associated with performing the duties of this position).

Physical Requirements:

Prolonged Sitting : Much of the work is conducted at a desk or in meetings. This includes extensive time spent using a computer for emails, reports, and presentations, as well as attending virtual meetings.

Travel : A key component of the role is regular travel to meet with clients, attend industry events, and visit team members in different territories. This may include flying, driving, and spending nights away from home. Travel requires the ability to carry luggage and navigate various environments like airports and hotels.

Public Speaking and Presentations : The job requires standing and presenting for extended periods to large groups of potential clients or at conferences.

Lifting/Carrying : While not a core part of the job, there may be a need to occasionally lift and carry items like laptops, presentation materials, or trade show displays, which are typically under 20 pounds.

Sedentary Work:

The role often involves sitting at a desk for extended periods.

Computer Work:

Prolonged use of computers can cause eye strain, back pain, and repetitive stress injuries.

Noise:

Office environments can be noisy, which may require concentration and noise-canceling headphones.

Lighting:

Adequate lighting is essential for computer work and overall comfort.

The final salary offer will depend on several factors, including:

Experience:

Your level of experience in the relevant field.

Knowledge and Skills:

Your specific knowledge, skills, and abilities.

Ability:

Your demonstrated ability to perform the job duties effectively.

Geographic Location:

The location of the position can influence salary rates.

The actual salary offer may vary based on individual qualifications and circumstances.

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