Barkley, Inc.
Overview
MissionOne Media, a brand within BarkleyOKRP, combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. We are seeking a dynamic and experienced Director of Video Investments to lead our video buying and strategy team. This role requires expertise across the evolving video landscape, from linear TV to CTV, OTT, and digital video. You will develop innovative, data-driven video investment strategies that deliver on client objectives, manage a high-performing team, and foster strong relationships with media partners. You are a strategic thinker, a skilled negotiator, and a mentor who thrives in a fast-paced agency environment.
Qualities
Curiosity and Skepticism:
Interest in the evolving Video landscape with motivation to stay on top of trends and innovation. Apply critical thinking to information and understand the implications of new ideas. Strategic, Creative Problem-Solving:
Analytical, data-driven, and able to derive insights to develop robust strategies and creative solutions. Initiative:
Gritty self-starter who proactively brings solutions to challenges. Communication & Storytelling:
Ability to communicate complex information and marry data with storytelling to articulate a compelling vision. Adaptability:
Comfortable with evolving or ambiguous situations and changes in the media landscape. Self-Development:
Reflective and committed to learning and developing oneself and others.
Responsibilities
Negotiate and place video buys that deliver on the goals of the media plan. Prepare and present client buy overviews. Assist with agency Upfront and Scatter negotiations. Stay current on video marketplace trends and provide recommendations for campaign planning. Train and manage Associate level team members to ensure campaigns are executed and monitored effectively. Partner with integrated media team to report on campaign performance against deal terms and client KPIs. Build and maintain collaborative relationships with media partners. Communicate with agency team members and clients about campaign status, opportunities, and issues. Contribute to development of industry POVs and thought leadership. Collaborate with finance to resolve media billing issues. Ensure adherence to client budgets while meeting objectives. Analyze campaign performance data across linear and digital video to identify trends and optimization opportunities that improve client outcomes.
Qualifications
A minimum of 8-10 years in media planning/buying, with at least 5 years in video investment (Linear TV, CTV, Digital Video); agency experience preferred. Proven track record in managing and developing a team of media professionals. Exceptional negotiation skills with history of securing favorable terms and strong partner relationships. Strong analytical skills to interpret data, generate insights, and make data-driven decisions. Proficiency with media research and buying tools (e.g., Nielsen, Comscore, Mediaocean, video ad-serving platforms). Experience working in a fully integrated agency team with Creative, Account Management, Finance, and Project Management. Ability to thrive in a fast-paced environment with multi-tasking and deadline management, and comfort in decision making.
Compensation
The annual gross base salary range is $120,000-$150,000 USD. This range represents the anticipated target salary range for this position. Actual salaries vary based on qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP’s total compensation package, which includes health insurance options, flexible PTO, life insurance, and 401K.
Diversity, Equity, Inclusion & Belonging
We believe being radically diverse and inclusive is key to becoming a world-class creative idea company. We embrace what makes our partners unique to enable creativity and innovation. BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategy, supported by formal DEI+B programs and partnerships.
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MissionOne Media, a brand within BarkleyOKRP, combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. We are seeking a dynamic and experienced Director of Video Investments to lead our video buying and strategy team. This role requires expertise across the evolving video landscape, from linear TV to CTV, OTT, and digital video. You will develop innovative, data-driven video investment strategies that deliver on client objectives, manage a high-performing team, and foster strong relationships with media partners. You are a strategic thinker, a skilled negotiator, and a mentor who thrives in a fast-paced agency environment.
Qualities
Curiosity and Skepticism:
Interest in the evolving Video landscape with motivation to stay on top of trends and innovation. Apply critical thinking to information and understand the implications of new ideas. Strategic, Creative Problem-Solving:
Analytical, data-driven, and able to derive insights to develop robust strategies and creative solutions. Initiative:
Gritty self-starter who proactively brings solutions to challenges. Communication & Storytelling:
Ability to communicate complex information and marry data with storytelling to articulate a compelling vision. Adaptability:
Comfortable with evolving or ambiguous situations and changes in the media landscape. Self-Development:
Reflective and committed to learning and developing oneself and others.
Responsibilities
Negotiate and place video buys that deliver on the goals of the media plan. Prepare and present client buy overviews. Assist with agency Upfront and Scatter negotiations. Stay current on video marketplace trends and provide recommendations for campaign planning. Train and manage Associate level team members to ensure campaigns are executed and monitored effectively. Partner with integrated media team to report on campaign performance against deal terms and client KPIs. Build and maintain collaborative relationships with media partners. Communicate with agency team members and clients about campaign status, opportunities, and issues. Contribute to development of industry POVs and thought leadership. Collaborate with finance to resolve media billing issues. Ensure adherence to client budgets while meeting objectives. Analyze campaign performance data across linear and digital video to identify trends and optimization opportunities that improve client outcomes.
Qualifications
A minimum of 8-10 years in media planning/buying, with at least 5 years in video investment (Linear TV, CTV, Digital Video); agency experience preferred. Proven track record in managing and developing a team of media professionals. Exceptional negotiation skills with history of securing favorable terms and strong partner relationships. Strong analytical skills to interpret data, generate insights, and make data-driven decisions. Proficiency with media research and buying tools (e.g., Nielsen, Comscore, Mediaocean, video ad-serving platforms). Experience working in a fully integrated agency team with Creative, Account Management, Finance, and Project Management. Ability to thrive in a fast-paced environment with multi-tasking and deadline management, and comfort in decision making.
Compensation
The annual gross base salary range is $120,000-$150,000 USD. This range represents the anticipated target salary range for this position. Actual salaries vary based on qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP’s total compensation package, which includes health insurance options, flexible PTO, life insurance, and 401K.
Diversity, Equity, Inclusion & Belonging
We believe being radically diverse and inclusive is key to becoming a world-class creative idea company. We embrace what makes our partners unique to enable creativity and innovation. BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategy, supported by formal DEI+B programs and partnerships.
#J-18808-Ljbffr