MacGregor Black
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Head of Brand - Consumer at MacGregor Black
Head of Brand Do you have 5+ yrs of experience in brand management, marketing, or another related role? Are you a creative thinker with strong project management skills? Are you passionate about storytelling, and understanding consumer behavior, market trends? Macgregor Black is partnering with a leading consumer goods company on the search for a
Head of Brand . This is a permanent, hybrid role based in
Irwindale, United States . As the
Head of Brand , you’ll be responsible for developing and executing strategies to strengthen brand awareness, consistency, and loyalty. You will be leading marketing initiatives, ensuring alignment with core values, and managing brand events to deliver seamless, impactful experiences. Key Responsibilities: Develop and implement brand strategies that align with business objectives and growth goals. Create and execute annual brand plans, setting clear marketing objectives, initiatives, and budgets. Align with senior leadership and the wider marketing team to ensure consistency and execution of plans. Analyze market dynamics to inform product development, pricing, and promotional tactics. Lead integrated marketing campaigns across multiple channels (digital, print, streaming, social, etc.). Collaborate with creative teams, media agencies, and partners to deliver compelling communications. Drive successful product launches with effective go-to-market strategies. Plan and execute brand events, launches, and activations. Manage event logistics from vendor coordination to on-site execution. Manage the marketing budget to maximize ROI through cost-effective resource allocation. Report regularly on brand health, market performance, and ROI, providing actionable insights. Mentor and coach the assistant brand manager to build expertise and ensure alignment with brand objectives. What We're Looking For: Bachelor's degree in Marketing or other related field (MBA preferred). CPG experience is ideal. Ability to travel more than 10 times per year. Experience in leading eCommerce platforms and digital marketing (Google Ads, Facebook Ads, SEO/SEM, email marketing). Skilled in Google Suite and related tools. Proven success in managing brand campaigns and events with a strong grasp of brand strategy, storytelling, and consumer behaviour. Highly organized with exceptional project management, problem-solving, and attention to detail. Competitive salary + benefits. Please contact
Emily Robson
for more information today. Seniority level
Mid-Senior level Employment type
Full-time Job function
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Head of Brand Do you have 5+ yrs of experience in brand management, marketing, or another related role? Are you a creative thinker with strong project management skills? Are you passionate about storytelling, and understanding consumer behavior, market trends? Macgregor Black is partnering with a leading consumer goods company on the search for a
Head of Brand . This is a permanent, hybrid role based in
Irwindale, United States . As the
Head of Brand , you’ll be responsible for developing and executing strategies to strengthen brand awareness, consistency, and loyalty. You will be leading marketing initiatives, ensuring alignment with core values, and managing brand events to deliver seamless, impactful experiences. Key Responsibilities: Develop and implement brand strategies that align with business objectives and growth goals. Create and execute annual brand plans, setting clear marketing objectives, initiatives, and budgets. Align with senior leadership and the wider marketing team to ensure consistency and execution of plans. Analyze market dynamics to inform product development, pricing, and promotional tactics. Lead integrated marketing campaigns across multiple channels (digital, print, streaming, social, etc.). Collaborate with creative teams, media agencies, and partners to deliver compelling communications. Drive successful product launches with effective go-to-market strategies. Plan and execute brand events, launches, and activations. Manage event logistics from vendor coordination to on-site execution. Manage the marketing budget to maximize ROI through cost-effective resource allocation. Report regularly on brand health, market performance, and ROI, providing actionable insights. Mentor and coach the assistant brand manager to build expertise and ensure alignment with brand objectives. What We're Looking For: Bachelor's degree in Marketing or other related field (MBA preferred). CPG experience is ideal. Ability to travel more than 10 times per year. Experience in leading eCommerce platforms and digital marketing (Google Ads, Facebook Ads, SEO/SEM, email marketing). Skilled in Google Suite and related tools. Proven success in managing brand campaigns and events with a strong grasp of brand strategy, storytelling, and consumer behaviour. Highly organized with exceptional project management, problem-solving, and attention to detail. Competitive salary + benefits. Please contact
Emily Robson
for more information today. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries Retail Referrals increase your chances of interviewing at MacGregor Black by 2x Get notified about new Head of Brand jobs in
Los Angeles County, CA . Culver City, CA $175,000.00-$215,000.00 20 hours ago Los Angeles, CA $303,000.00-$405,000.00 23 hours ago Other related roles
Vice President Integrated Marketing - Goldenvoice (Concerts & Venues) Hawthorne, CA $166,100.00-$274,600.00 1 week ago Los Angeles, CA $239,200.00-$266,000.00 2 weeks ago Senior Director of Brand Marketing - Pressed Juicery Los Angeles, CA $250,000.00-$325,000.00 1 month ago Senior Director Integrated Marketing & Fan Engagement (Goldenvoice Southern California) Vice President Marketing & Brand Development
Los Angeles, CA $160,000.00-$220,000.00 2 weeks ago Pasadena, CA $140,000.00-$160,000.00 3 weeks ago Santa Monica, CA $185,000.00-$195,000.00 1 month ago Director, Digital Marketing (Joe's Jeans, Favorite Daughter, Herve Leger, Hudson Jeans) Senior Director, Brand & Consumer Engagement
VP Brand Marketing - Sony Pictures Television Studios
Culver City, CA $191,000.00-$250,000.00 1 week ago United States $80,000.00-$120,000.00 3 weeks ago Director, Marketing Center of Excellence (CoE)
Westlake Village, CA $175,000.00-$215,000.00 1 week ago VP of Marketing and Communications - The Next Big Thing: Waterless Beauty Los Angeles, CA $175,000.00-$200,000.00 2 weeks ago Pasadena, CA $180,000.00-$190,000.00 2 weeks ago Director, Americas Brand Commercialization Glendale, CA $182,700.00-$245,000.00 1 week ago Culver City, CA $140,000.00-$160,000.00 6 days ago Los Angeles, CA $165,000.00-$175,000.00 2 weeks ago Chief Marketing Officer – Performance Marketing & Creative Strategy
Culver City, CA $200,000.00-$260,000.00 20 hours ago Executive Vice President, Brand Experience
Los Angeles, CA $241,000.00-$325,500.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr