Cornerstone Advertising Inc
Digital Marketing Director
Cornerstone Advertising Inc, Westfield, Indiana, United States, 46074
Cornerstone Advertising Inc provided pay range
This range is provided by Cornerstone Advertising Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$90,000.00/yr - $120,000.00/yr Summary of Position The Director of Digital Marketing plays a pivotal role in driving Cornerstone Advertising’s growth within the home services industry. As a member of the company’s leadership team, this position is responsible for shaping and executing the company’s digital strategy to strengthen brand presence, generate qualified leads, and deliver measurable results for clients. The director oversees all digital channels, including social media, email, paid media, SEO, website development, and emerging technologies, ensuring they work together to achieve business objectives. In addition to guiding digital marketing initiatives, the director manages a team of professionals and external partners, providing leadership, training, and development to build a high-performing department. This role is accountable for budget management, campaign performance, and the seamless delivery of digital solutions that meet both client and company goals. Serving as a collaborative member of the leadership team, the Director of Digital Marketing bridges strategy with execution, ensuring the company remains innovative, competitive, and results-driven in the digital space. Our Core Values At Cornerstone Advertising, our Core Values are more than just words; they are the foundation of our company culture and daily operations: Do what’s right for the customer, the Cornerstone team, and our partners Stay in the solution Sense of Urgency and Accomplishment CHOP: Collaborative, Helpful, Open, and Positive Don’t take yourself too seriously Primary Responsibilities Lead, Manage, and Hold Accountable : Provide strong leadership to the digital marketing team by setting clear expectations, monitoring performance, and ensuring accountability at all levels. Foster a culture of ownership, collaboration, accountability, and continuous improvement within the department. Strategy:
Develop and implement comprehensive digital marketing strategies that support business growth in the home services sector. Drive collaboration between the digital team, sales, and Marketing Managers. Stay current on industry trends, emerging technologies, and competitor activity to inform and adjust strategies that drive measurable impact. Process:
Establish, document, and refine efficient processes that create consistency and scalability across all digital marketing functions. Ensure workflows are streamlined, effective, and enable the team to deliver high-quality results. Execution:
Oversee the planning and execution of digital campaigns across search, social, email, display, and content channels. Ensure initiatives are delivered on time, within budget, and to the highest quality standards. Maintain accurate conversion tracking and proper attribution across all digital efforts. Results:
Take ownership of digital marketing performance by defining, tracking, and analyzing key metrics such as lead generation, conversion rates, and ROI. Leverage data-driven insights to guide decision-making and continuously optimize campaigns. Maintain clear and actionable reporting dashboards. Communication & Collaboration:
Serve as the strategic liaison between the digital marketing team, leadership team, and cross-functional departments. Provide oversight of digital team members while coordinating closely with Agile tiger-team Product Owners and the corresponding director to ensure dual accountability, alignment, and seamless collaboration. Champion transparent communication, foster company-wide collaboration, and deliver regular leadership updates on performance outcomes, strategic challenges, and growth opportunities. K nowledge and Skill Requirements A bachelor's degree in a Digital Marketing-related field. 8 or more years of experience, preferably in a digital marketing dedicated position for an in-house team or an agency; management experience is required. Required: Proficient use of business software, including Microsoft Office, Google, and project management platforms (e.g., Wrike). Proficient in leveraging AI-powered tools and platforms to enhance productivity, streamline workflows, and support data-driven decision-making. Skilled in vendor selection, management, and contract negotiations. Must be Proactive, resourceful, organized, creative, process and timeline-driven. Excellent verbal and written communication skills are required. Must possess strong interpersonal communication skills with leadership, account managers, team members, clients, and business contacts. Working Conditions and Physical Requirements The job is usually performed indoors in a traditional office setting. The position is a hybrid in-office role, with standard hours of work and days being 8:00 a.m. – 5:00 p.m., Monday through Friday. The position is based in the office from Monday through Thursday, with the option to work remotely on Fridays. Occasional local travel may be required. Activities include: Extended periods of sitting and extensive work at a computer monitor. The ability to communicate orally with clients, candidates, management, and coworkers, individually and in front of a group, is crucial. Regular use of the telephone and email for communication is essential. Hearing and vision within normal ranges are essential for everyday conversations, receiving ordinary information, and preparing or inspecting documents. It requires good manual dexterity when using standard office equipment (e.g., computers, mobile devices, copiers/scanners). No heavy lifting is expected; exertion of up to 30 lbs. of force (e.g., tablets, laptops, computers, office supplies) may occasionally be required. The employee is required to bend and stoop. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Strategy/Planning, Advertising, and Project Management Industries Advertising Services and Marketing Services Referrals increase your chances of interviewing at Cornerstone Advertising Inc by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Paid maternity leave Disability insurance Get notified about new Digital Marketing Director jobs in
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This range is provided by Cornerstone Advertising Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$90,000.00/yr - $120,000.00/yr Summary of Position The Director of Digital Marketing plays a pivotal role in driving Cornerstone Advertising’s growth within the home services industry. As a member of the company’s leadership team, this position is responsible for shaping and executing the company’s digital strategy to strengthen brand presence, generate qualified leads, and deliver measurable results for clients. The director oversees all digital channels, including social media, email, paid media, SEO, website development, and emerging technologies, ensuring they work together to achieve business objectives. In addition to guiding digital marketing initiatives, the director manages a team of professionals and external partners, providing leadership, training, and development to build a high-performing department. This role is accountable for budget management, campaign performance, and the seamless delivery of digital solutions that meet both client and company goals. Serving as a collaborative member of the leadership team, the Director of Digital Marketing bridges strategy with execution, ensuring the company remains innovative, competitive, and results-driven in the digital space. Our Core Values At Cornerstone Advertising, our Core Values are more than just words; they are the foundation of our company culture and daily operations: Do what’s right for the customer, the Cornerstone team, and our partners Stay in the solution Sense of Urgency and Accomplishment CHOP: Collaborative, Helpful, Open, and Positive Don’t take yourself too seriously Primary Responsibilities Lead, Manage, and Hold Accountable : Provide strong leadership to the digital marketing team by setting clear expectations, monitoring performance, and ensuring accountability at all levels. Foster a culture of ownership, collaboration, accountability, and continuous improvement within the department. Strategy:
Develop and implement comprehensive digital marketing strategies that support business growth in the home services sector. Drive collaboration between the digital team, sales, and Marketing Managers. Stay current on industry trends, emerging technologies, and competitor activity to inform and adjust strategies that drive measurable impact. Process:
Establish, document, and refine efficient processes that create consistency and scalability across all digital marketing functions. Ensure workflows are streamlined, effective, and enable the team to deliver high-quality results. Execution:
Oversee the planning and execution of digital campaigns across search, social, email, display, and content channels. Ensure initiatives are delivered on time, within budget, and to the highest quality standards. Maintain accurate conversion tracking and proper attribution across all digital efforts. Results:
Take ownership of digital marketing performance by defining, tracking, and analyzing key metrics such as lead generation, conversion rates, and ROI. Leverage data-driven insights to guide decision-making and continuously optimize campaigns. Maintain clear and actionable reporting dashboards. Communication & Collaboration:
Serve as the strategic liaison between the digital marketing team, leadership team, and cross-functional departments. Provide oversight of digital team members while coordinating closely with Agile tiger-team Product Owners and the corresponding director to ensure dual accountability, alignment, and seamless collaboration. Champion transparent communication, foster company-wide collaboration, and deliver regular leadership updates on performance outcomes, strategic challenges, and growth opportunities. K nowledge and Skill Requirements A bachelor's degree in a Digital Marketing-related field. 8 or more years of experience, preferably in a digital marketing dedicated position for an in-house team or an agency; management experience is required. Required: Proficient use of business software, including Microsoft Office, Google, and project management platforms (e.g., Wrike). Proficient in leveraging AI-powered tools and platforms to enhance productivity, streamline workflows, and support data-driven decision-making. Skilled in vendor selection, management, and contract negotiations. Must be Proactive, resourceful, organized, creative, process and timeline-driven. Excellent verbal and written communication skills are required. Must possess strong interpersonal communication skills with leadership, account managers, team members, clients, and business contacts. Working Conditions and Physical Requirements The job is usually performed indoors in a traditional office setting. The position is a hybrid in-office role, with standard hours of work and days being 8:00 a.m. – 5:00 p.m., Monday through Friday. The position is based in the office from Monday through Thursday, with the option to work remotely on Fridays. Occasional local travel may be required. Activities include: Extended periods of sitting and extensive work at a computer monitor. The ability to communicate orally with clients, candidates, management, and coworkers, individually and in front of a group, is crucial. Regular use of the telephone and email for communication is essential. Hearing and vision within normal ranges are essential for everyday conversations, receiving ordinary information, and preparing or inspecting documents. It requires good manual dexterity when using standard office equipment (e.g., computers, mobile devices, copiers/scanners). No heavy lifting is expected; exertion of up to 30 lbs. of force (e.g., tablets, laptops, computers, office supplies) may occasionally be required. The employee is required to bend and stoop. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Strategy/Planning, Advertising, and Project Management Industries Advertising Services and Marketing Services Referrals increase your chances of interviewing at Cornerstone Advertising Inc by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Paid maternity leave Disability insurance Get notified about new Digital Marketing Director jobs in
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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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