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SailPoint

Sr. Field Events Marketing Specialist

SailPoint, Washington, District of Columbia, us, 20022

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Overview Employer Industry: Technology Services

Why consider this job opportunity:

Salary up to $177,700

Potential eligibility for the Corporate Bonus Plan or commission, as well as equity participation

Comprehensive health, dental, and vision insurance coverage

Flexible vacation policy and 8 paid holidays annually

Opportunities for professional growth and development within a fast-paced technology environment

Supportive work culture with a focus on employee well-being, including parental leave and employee assistance programs

Responsibilities

Develop and execute comprehensive field event strategies aligned with Field Marketing objectives

Serve as the primary owner for a portfolio of field events, maximizing demand generation and brand presence

Lead the full lifecycle of event management, including strategy, logistics, and post-event evaluation

Drive engagement and attendance through innovative promotional strategies across multiple channels

Design frameworks to track key performance indicators (KPIs) and report on event outcomes and ROI

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience

4+ years of hands-on experience in field event marketing planning and execution in a technology environment

Demonstrated expertise in planning vendor-led events and regional tradeshows

Proven track record of delivering successful field events and activations

Strong project management, communication, and interpersonal skills

Preferred Qualifications

Proficiency with marketing automation and event management platforms such as Marketo, CVENT, Salesforce, and Tableau

Experience in budget management and vendor management using tools like Coupa

Strong data analysis skills to derive actionable recommendations from event success metrics

Ability to adapt strategies quickly in response to market shifts and challenges

Willingness to travel 25%-30% for event coordination and execution

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