IPG Mediabrands
Director, Commercial Strategy and Activation
Base pay range
$135,000.00/yr - $150,000.00/yr
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position Summary
The Director of Commercial Strategy and Activation will work alongside their manager to ensure outstanding Orion Select program activations. A successful candidate will have a solid background in client and partner negotiations, programmatic activations, and CTV planning.
Responsibilities
Responsible for working with Growth teams and Orion Strategic Business Development to package programmatic solutions for existing clients and new business
Contribute to Orion Select client pitching by delivering analysis comparing the existing investment/media plan to the Orion Select optimized media plan
Develop materials that customize the Orion Select approach to the individual client business strategy
Create Case Study materials
Contribute to the operational framework (client heatmap, intake form, tech matrix, and planning calculator)
Responsible for Strategy and Activation of Orion Select Campaigns: Delivering and aligning media plans across key stakeholders (e.g., Investment, Orion)
Campaign setup (e.g., targeting, audience strategies, PMPs)
Campaign optimizations utilizing the Orion value calculator
Post campaign reporting
Overseeing Activation for Orion Select campaigns that are activated through a 3rd party (e.g., Kinesso and managed services)
Contribute to the successful launch of client activations across multiple teams/accounts, including planning, campaign delivery, post campaign reporting, and case studies
Support Orion negotiation framework by delivering insights and requirements for Orion Select including volume, rate card, and activation
Support the ideation, evaluation and negotiation of product and commercial opportunities with tech and publisher partners to drive evolution of the Orion Select offering
Required Skills & Experience
Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
Expert ability to assess and rank issues and tasks in order of importance for taking action
Support IPG relationships for clients across all lines of business
Expert knowledge of technology or measurement ad tech solutions, including platforms
Expertise in Data Analysis
Successful collaborator with the ability to create healthy collaborative environments
Expertise in Project and Account Management
Expert communicator – concise and clear communication in all forms; emails, presentations, reports, etc.
Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
Experience managing existing business relationships, partnerships, and alliances internally and externally
Desired Skills & Experience
Applies a solid foundation to varying situations
Applies advanced knowledge and perceives deviations from the normal pattern
Understanding of agency commercial models
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
#J-18808-Ljbffr
$135,000.00/yr - $150,000.00/yr
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position Summary
The Director of Commercial Strategy and Activation will work alongside their manager to ensure outstanding Orion Select program activations. A successful candidate will have a solid background in client and partner negotiations, programmatic activations, and CTV planning.
Responsibilities
Responsible for working with Growth teams and Orion Strategic Business Development to package programmatic solutions for existing clients and new business
Contribute to Orion Select client pitching by delivering analysis comparing the existing investment/media plan to the Orion Select optimized media plan
Develop materials that customize the Orion Select approach to the individual client business strategy
Create Case Study materials
Contribute to the operational framework (client heatmap, intake form, tech matrix, and planning calculator)
Responsible for Strategy and Activation of Orion Select Campaigns: Delivering and aligning media plans across key stakeholders (e.g., Investment, Orion)
Campaign setup (e.g., targeting, audience strategies, PMPs)
Campaign optimizations utilizing the Orion value calculator
Post campaign reporting
Overseeing Activation for Orion Select campaigns that are activated through a 3rd party (e.g., Kinesso and managed services)
Contribute to the successful launch of client activations across multiple teams/accounts, including planning, campaign delivery, post campaign reporting, and case studies
Support Orion negotiation framework by delivering insights and requirements for Orion Select including volume, rate card, and activation
Support the ideation, evaluation and negotiation of product and commercial opportunities with tech and publisher partners to drive evolution of the Orion Select offering
Required Skills & Experience
Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
Expert ability to assess and rank issues and tasks in order of importance for taking action
Support IPG relationships for clients across all lines of business
Expert knowledge of technology or measurement ad tech solutions, including platforms
Expertise in Data Analysis
Successful collaborator with the ability to create healthy collaborative environments
Expertise in Project and Account Management
Expert communicator – concise and clear communication in all forms; emails, presentations, reports, etc.
Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
Experience managing existing business relationships, partnerships, and alliances internally and externally
Desired Skills & Experience
Applies a solid foundation to varying situations
Applies advanced knowledge and perceives deviations from the normal pattern
Understanding of agency commercial models
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
#J-18808-Ljbffr