Ketchum
Insights and Strategic Managing Consultant, Ketchum Analytics
Ketchum, Chicago, Illinois, United States, 60290
Overview
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. We collaborate across perspectives to create teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are proud of our award-winning campaigns and our aim to impact the world through communication. We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum! Overview: Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Managing Consultant, Strategic Research and Insights. This is a perfect role for an experienced researcher that thrives in a fast-paced environment. The person coming into this role should have expertise in a variety of research techniques, including primary quantitative or qualitative research, audience insights generation leveraging both primary data and secondary databases, and omnichannel campaign evaluation and measurement. The role requires the ability to lead a team, manage client relationships, and oversee projects from start to finish, as well as independently own programs. Responsibilities: Developing relationships with client and account teams, acting as the day-to-day client and account team point-person/lead, with senior support as needed. Overseeing and managing all aspects of a project, with support from junior staff or independently, including day-to-day work, client and account relationships, billing, and growth. Development of original, scalable qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing results. Development of research, analytics and measurement proposals (e.g., audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, ROI analysis). Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape, and identify white space opportunities for clients. Analyze full communications programs across channels (paid media, social, media coverage, influencer, website, and consumer conversations) to direct and evaluate impact/ROI. Analyze and report findings in a concise, visually appealing way; answer client objectives, inform strategy, and shape future programs; present results to account teams and clients. Oversee and support junior team members to deliver high-quality outputs and ensure work meets client expectations. Provide constructive feedback, mentorship, and guidance to junior staff to foster skill development and continuous improvement. Set clear expectations, roles, and responsibilities across the team. Serve as a specialist and advisor in research and analysis, including staying up to date with trends, tools, and methodologies; counseling clients and teams on best practices. Participate in or drive analytics projects and initiatives; guide development of new methodologies, reports, or product offerings to meet client needs and drive new business. Determine appropriate methodologies and tools to solve client challenges and deliver impact; collaborate with other specialty teams to create successful social, digital, and paid programs. Qualifications: 4 to 6 years of experience in communications strategic insights, research, analytics, and/or media analysis; advanced degree in a relevant field is desired but not required. Strong client service orientation and teamwork. Strong business acumen and understanding of the communications landscape. Experience managing junior staff. Ability to synthesize complex data into clear, concise insights and actionable recommendations. Ability to work on multiple projects concurrently with excellent time management. Excellent client management and professional communication skills. Team mentality and collaboration across geographies. Strong statistical, writing, and presentation skills. Solid understanding of primary quantitative research and various secondary databases, social/media listening tools, etc. Expertise in any or all of the following: Website analytics tools (e.g., Google Analytics, Adobe Analytics, Omniture) Secondary databases (e.g., YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons) SEO/SEM analysis and related tools Primary research (questionnaire design, survey analysis) Social media measurement and monitoring tools (Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.) Salary information: The salary range for this position is $100,000 to $120,000. Compensation will be based on factors including education, experience, and location. A comprehensive benefits package is available. What We Offer Hybrid Workplace: Three days a week in the office Robust benefits program Paid maternity/paternity leave Family Forming Benefits Employee Recognition Program Generous paid time off Development opportunities Monthly cell phone & Wi-Fi reimbursement Interested? We’ve got an opportunity for you. Seniority level
Mid-Senior level Employment type
Full-time Job function
Research Industries
Public Relations and Communications Services We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. We collaborate across perspectives to create teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are proud of our award-winning campaigns and our aim to impact the world through communication. We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum! Overview: Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Managing Consultant, Strategic Research and Insights. This is a perfect role for an experienced researcher that thrives in a fast-paced environment. The person coming into this role should have expertise in a variety of research techniques, including primary quantitative or qualitative research, audience insights generation leveraging both primary data and secondary databases, and omnichannel campaign evaluation and measurement. The role requires the ability to lead a team, manage client relationships, and oversee projects from start to finish, as well as independently own programs. Responsibilities: Developing relationships with client and account teams, acting as the day-to-day client and account team point-person/lead, with senior support as needed. Overseeing and managing all aspects of a project, with support from junior staff or independently, including day-to-day work, client and account relationships, billing, and growth. Development of original, scalable qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing results. Development of research, analytics and measurement proposals (e.g., audience research, media measurement, website auditing, competitive analysis, conversation analysis, survey research, social influencer measurement, ROI analysis). Leverage a robust tech-stack and secondary data sources to define and profile target audiences, predict trends, assess the industry landscape, and identify white space opportunities for clients. Analyze full communications programs across channels (paid media, social, media coverage, influencer, website, and consumer conversations) to direct and evaluate impact/ROI. Analyze and report findings in a concise, visually appealing way; answer client objectives, inform strategy, and shape future programs; present results to account teams and clients. Oversee and support junior team members to deliver high-quality outputs and ensure work meets client expectations. Provide constructive feedback, mentorship, and guidance to junior staff to foster skill development and continuous improvement. Set clear expectations, roles, and responsibilities across the team. Serve as a specialist and advisor in research and analysis, including staying up to date with trends, tools, and methodologies; counseling clients and teams on best practices. Participate in or drive analytics projects and initiatives; guide development of new methodologies, reports, or product offerings to meet client needs and drive new business. Determine appropriate methodologies and tools to solve client challenges and deliver impact; collaborate with other specialty teams to create successful social, digital, and paid programs. Qualifications: 4 to 6 years of experience in communications strategic insights, research, analytics, and/or media analysis; advanced degree in a relevant field is desired but not required. Strong client service orientation and teamwork. Strong business acumen and understanding of the communications landscape. Experience managing junior staff. Ability to synthesize complex data into clear, concise insights and actionable recommendations. Ability to work on multiple projects concurrently with excellent time management. Excellent client management and professional communication skills. Team mentality and collaboration across geographies. Strong statistical, writing, and presentation skills. Solid understanding of primary quantitative research and various secondary databases, social/media listening tools, etc. Expertise in any or all of the following: Website analytics tools (e.g., Google Analytics, Adobe Analytics, Omniture) Secondary databases (e.g., YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons) SEO/SEM analysis and related tools Primary research (questionnaire design, survey analysis) Social media measurement and monitoring tools (Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.) Salary information: The salary range for this position is $100,000 to $120,000. Compensation will be based on factors including education, experience, and location. A comprehensive benefits package is available. What We Offer Hybrid Workplace: Three days a week in the office Robust benefits program Paid maternity/paternity leave Family Forming Benefits Employee Recognition Program Generous paid time off Development opportunities Monthly cell phone & Wi-Fi reimbursement Interested? We’ve got an opportunity for you. Seniority level
Mid-Senior level Employment type
Full-time Job function
Research Industries
Public Relations and Communications Services We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr