Macy's
Overview
Director, Brand Strategy - Private Brands at Macy's. Base pay range: $152,400.00/yr - $253,800.00/yr. Macy’s is more than just a store. We’re a story with a long-standing history of innovations and traditions, and we’re looking for a leader to help grow our private label brands. What You Will Do
Oversee the creation, maintenance, expansion, and revitalization of private label brands marketing. Develop comprehensive brand strategies, including brand positioning, target audience definition, and value proposition. Lead the development of creative briefs for new brands and brand reinventions. Collaborate with creative and agency partners to create compelling brand identities, including naming, logo design, and visual assets. Develop and maintain detailed brand style guides to ensure consistency across all brand touchpoints. Partner with the marketing strategy team to develop and execute brand launch plans aligned with brand positioning. Monitor brand performance metrics and provide recommendations for optimization. Develop and implement the overall marketing strategy for private label brands, aligning with the company's business objectives. Stay up to date on industry trends and consumer preferences to drive innovation. Build and maintain strong relationships with key stakeholders, including private brand and merchant teams. Skills You Will Need
Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them. Brand and Merchant Partnership: Proficiency in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth. Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively. Multi-Channel Marketing: Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing. Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences. Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively. End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times. Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging. Brand Re-imagination: Skill in re-imagining brands and deploying innovative marketing strategies to revitalize and differentiate them in the market. Industry Expertise: Deep understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers. 10+ years of experience in developing and executing marketing plans, with at least 5 years of experience in the private label marketing. Who You Are
Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision. Able to work a flexible schedule based on department and company needs. What We Can Offer You
Competitive pay and comprehensive health and wellness coverage 401(k) match Paid time off and holidays Continuous learning and leadership development Employee resource groups and volunteer opportunities Merchandise discounts Performance-based incentives Annual merit review Employee Assistance Program with mental health counseling and legal/financial advice Tuition reimbursement About Us This is a great time to join Macy’s and contribute to memorable moments for customers and colleagues alike. Macy’s is an Equal Opportunity Employer. We are committed to a diverse and inclusive work environment. This job description is not all-inclusive. Macy's reserves the right to amend the job description at any time. Some benefits may vary by location and job level.
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Director, Brand Strategy - Private Brands at Macy's. Base pay range: $152,400.00/yr - $253,800.00/yr. Macy’s is more than just a store. We’re a story with a long-standing history of innovations and traditions, and we’re looking for a leader to help grow our private label brands. What You Will Do
Oversee the creation, maintenance, expansion, and revitalization of private label brands marketing. Develop comprehensive brand strategies, including brand positioning, target audience definition, and value proposition. Lead the development of creative briefs for new brands and brand reinventions. Collaborate with creative and agency partners to create compelling brand identities, including naming, logo design, and visual assets. Develop and maintain detailed brand style guides to ensure consistency across all brand touchpoints. Partner with the marketing strategy team to develop and execute brand launch plans aligned with brand positioning. Monitor brand performance metrics and provide recommendations for optimization. Develop and implement the overall marketing strategy for private label brands, aligning with the company's business objectives. Stay up to date on industry trends and consumer preferences to drive innovation. Build and maintain strong relationships with key stakeholders, including private brand and merchant teams. Skills You Will Need
Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them. Brand and Merchant Partnership: Proficiency in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth. Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively. Multi-Channel Marketing: Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing. Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences. Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively. End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times. Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging. Brand Re-imagination: Skill in re-imagining brands and deploying innovative marketing strategies to revitalize and differentiate them in the market. Industry Expertise: Deep understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers. 10+ years of experience in developing and executing marketing plans, with at least 5 years of experience in the private label marketing. Who You Are
Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision. Able to work a flexible schedule based on department and company needs. What We Can Offer You
Competitive pay and comprehensive health and wellness coverage 401(k) match Paid time off and holidays Continuous learning and leadership development Employee resource groups and volunteer opportunities Merchandise discounts Performance-based incentives Annual merit review Employee Assistance Program with mental health counseling and legal/financial advice Tuition reimbursement About Us This is a great time to join Macy’s and contribute to memorable moments for customers and colleagues alike. Macy’s is an Equal Opportunity Employer. We are committed to a diverse and inclusive work environment. This job description is not all-inclusive. Macy's reserves the right to amend the job description at any time. Some benefits may vary by location and job level.
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