G/FORE
Overview
It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. About G/FORE: Born in Los Angeles but bred with a global perspective, G/FORE was conceptualized with a passion for modern design combined with a love of golf. We strive to disrupt the industry with attention to detail, sophisticated ease, playful nature, youthful energy and sense of humor, drawing inspiration from art, architecture, modern design, and colorful narratives. The Head of Marketing will be responsible for shaping and executing G/FORE's global marketing strategy, driving consumer engagement, and strengthening brand awareness across all channels. This role requires a dynamic leader who combines creativity, data-driven insights, and a deep understanding of the golf and lifestyle consumer. This role oversees all aspects of marketing for the global Footwear & Apparel brand—including brand strategy, creative, PR, partnerships, events, and retail marketing—while leading and developing a high-performing team. Responsibilities
Develop and lead the brand’s integrated marketing strategy to drive growth, customer acquisition, and retention. Oversee brand positioning and ensure consistent messaging across channels, including retail, wholesale, e-commerce, social media, and events. Lead creative direction and brand storytelling that connects with both avid golfers and lifestyle consumers. Build and manage marketing budgets, ensuring ROI through performance metrics and analytics. Develop innovative digital and social strategies to grow brand engagement and e-commerce sales. Drive PR and influencer marketing initiatives, building strong relationships with athletes, ambassadors, media, and partners. Oversee event strategy, including golf tournaments, lifestyle activations, and experiential marketing. Partner cross-functionally with Design, Sales, and Retail to ensure alignment of marketing strategies with overall business objectives. Mentor, coach, and develop a marketing team that embodies collaboration, creativity, and results. Qualifications
Proven success developing and executing multi-channel marketing campaigns that drive brand awareness and revenue growth. Strong digital and e-commerce marketing expertise, including paid media, social, and CRM. Excellent brand storytelling, creative judgment, and ability to connect with diverse audiences. Track record of building and leading high-performing teams. Strong analytical mindset with the ability to translate data into actionable insights. Passion for golf, sports, and lifestyle industries preferred. 10+ years of progressive marketing leadership experience, ideally within the golf, sports, lifestyle, or premium consumer brand space. Visionary leader with strategic thinking and hands-on execution skills. Collaborative, authentic, and able to build strong relationships across the organization. Entrepreneurial spirit with creativity, curiosity, and adaptability. Strong communicator with executive presence and ability to inspire teams. Compensation and Benefits
The annual salary range for this position is starting from $140,000 - $160,000, depending on experience. In addition to base salary, employees are eligible to participate in the company's annual performance bonus program. Bonus payments are typically made at the end of the fiscal year, and eligibility is determined by meeting pre-defined performance metrics and being employed at the time of bonus distribution.
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It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. About G/FORE: Born in Los Angeles but bred with a global perspective, G/FORE was conceptualized with a passion for modern design combined with a love of golf. We strive to disrupt the industry with attention to detail, sophisticated ease, playful nature, youthful energy and sense of humor, drawing inspiration from art, architecture, modern design, and colorful narratives. The Head of Marketing will be responsible for shaping and executing G/FORE's global marketing strategy, driving consumer engagement, and strengthening brand awareness across all channels. This role requires a dynamic leader who combines creativity, data-driven insights, and a deep understanding of the golf and lifestyle consumer. This role oversees all aspects of marketing for the global Footwear & Apparel brand—including brand strategy, creative, PR, partnerships, events, and retail marketing—while leading and developing a high-performing team. Responsibilities
Develop and lead the brand’s integrated marketing strategy to drive growth, customer acquisition, and retention. Oversee brand positioning and ensure consistent messaging across channels, including retail, wholesale, e-commerce, social media, and events. Lead creative direction and brand storytelling that connects with both avid golfers and lifestyle consumers. Build and manage marketing budgets, ensuring ROI through performance metrics and analytics. Develop innovative digital and social strategies to grow brand engagement and e-commerce sales. Drive PR and influencer marketing initiatives, building strong relationships with athletes, ambassadors, media, and partners. Oversee event strategy, including golf tournaments, lifestyle activations, and experiential marketing. Partner cross-functionally with Design, Sales, and Retail to ensure alignment of marketing strategies with overall business objectives. Mentor, coach, and develop a marketing team that embodies collaboration, creativity, and results. Qualifications
Proven success developing and executing multi-channel marketing campaigns that drive brand awareness and revenue growth. Strong digital and e-commerce marketing expertise, including paid media, social, and CRM. Excellent brand storytelling, creative judgment, and ability to connect with diverse audiences. Track record of building and leading high-performing teams. Strong analytical mindset with the ability to translate data into actionable insights. Passion for golf, sports, and lifestyle industries preferred. 10+ years of progressive marketing leadership experience, ideally within the golf, sports, lifestyle, or premium consumer brand space. Visionary leader with strategic thinking and hands-on execution skills. Collaborative, authentic, and able to build strong relationships across the organization. Entrepreneurial spirit with creativity, curiosity, and adaptability. Strong communicator with executive presence and ability to inspire teams. Compensation and Benefits
The annual salary range for this position is starting from $140,000 - $160,000, depending on experience. In addition to base salary, employees are eligible to participate in the company's annual performance bonus program. Bonus payments are typically made at the end of the fiscal year, and eligibility is determined by meeting pre-defined performance metrics and being employed at the time of bonus distribution.
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