Director of Sales and Marketing - Hilton Boston Logan Airport

Director of Sales and Marketing - Hilton Boston Logan Airport As the

Director of Sales & Marketing

with

Hilton Boston Logan Airport , you will be responsible for overseeing commercial strategies for your hotel. Your goal is to improve the performance of the asset by connecting strategy and business processes.

Hilton’s Commercial Services organization is comprised of team members driving our sales, revenue, marketing, catering, and events management, call centers, and analytics functions. These functions are the core of Hilton’s “commercial engine” and are essential to Hilton’s ability to drive profitable growth.

What will I be doing? The primary responsibilities of this position are to design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas and lead the Hotel Sales and Marketing process. Key deliverables include moving the business analytics and processes to a predictive and prescriptive approach to drive performance. This includes, but is not limited to, development and communication of commercial strategies and standards through a structured cadence and analysis of company revenue performance against established goals. In this role, you will facilitate the delivery of the Americas Commercial Operating Model and should possess strong leadership, communication, and networking skills.

Strategy

Produce your hotel’s Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support

Connect the performance needs for the hotel with the solutions designed by the Hilton enterprise, in each key segment your hotel serves

Direct accountability for setting the strategy and delivery of your hotel’s revenues including group rooms, banquets, catering, business transient and leisure transient

Work with Commercial Leadership to ensure that Business Review Guidelines (current to + 5 years) and Group Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive group market share

Support hotel B2B marketing, digital marketing, social media, public relations and communications activities. Guide the e-Commerce teams to ensure online hotel content is accurate and effective

Work with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies

Work with fellow Executive Committee members to ensure profits are maximized in line with GOP and EBITDA targets

Develop and execute departmental expense budget and forecasts

Develop and maintain knowledge of competitor and market activity

Execute the Sales and Catering Sales annual SIP (Sales Incentive Program)

Leadership

Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for the hotel. Convert the outcome of the optimization process into actionable business strategies

Contribute to annual Commercial Cadence communication regarding performance drivers

Conform to Hilton brand standards and corporate identity and utilize all communication tools

Responsible for recruiting and retention of all sales and marketing roles

Lead, engage, and develop team members, including performance development and Career Development Plans

Conduct performance reviews for all direct reports and provide feedback for dotted line reports, including: Group Sales; Business Transient Sales; Leisure Sales; Catering Sales; Marketing

Facilitate and lead in a culture aligned with Hilton’s DEI and ESG enterprise goals

Ownership, Customer, and Stakeholder Relations

Own performance and commercial activity reporting for the hotel (performance status communication and response plans)

Present commercial strategies to key business partners and ownership groups with AVPs, Regional Commercial Director and General Manager(s). Ensure transparency, relevance, and timeliness in articulating the commercial performance targets, and potential gaps or upside (strengths & weaknesses)

Liaise with Hilton Worldwide Sales, regional support and brand teams

Build strong relationships with CVB, community influencers and 3rd party travel partners

High level of engagement with customers from all sales segments

Support of team site visits and pre-convention meetings

Support of sales managers’ travel into feeder markets

What are we looking for? Minimum qualifications:

Hotel Sales, Catering or Marketing Experience

Leadership management Experience

Ability to travel

Experience in hotel management, or related industry, essential

Highly professional presentations and communication (oral and written) skills

Proficiency with standard Microsoft Office

Ability to perform critical analysis

Preferred capabilities include:

Four-year college degree preferred

Adaptable experience with business strategy, business planning, and business plan development

Ability to speak multiple languages

Multiple Brand experience

Compensation note: The compensation for this role is $155-190K and is based on applicable experience and location

Work Location: Hilton Logan Airport

Schedule: Full-time

Brand: Hilton Hotels & Resorts

Job: Sales

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