Meta
Overview
Join to apply for the
Cultural Strategist
role at
Meta . This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$160,000.00/yr - $219,000.00/yr About the role
The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences. Responsibilities
Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals Frame strategy decisions, drive alignment, and unblock progress – ensuring the right conversations are happening and marketing is set up to succeed Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy Translate research findings into actionable insights with clear recommendations Produce highly effective communication that motivates people to apply learnings in marketing and across the organization Minimum Qualifications
Research Expertise: 8+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and driving decision making in ambiguous or evolving contexts. Track record of thriving in time-sensitive environments Preferred Qualifications
Track record of crafting and tailoring recommendations (strategic to tactical) to a variety of stakeholders (business & technical) in a variety of formats Experience leveraging AI for conducting and/or synthesizing research Demonstrated history of calibrating the right balance of high-level/foundational work and quick tactical research/synthesis Experience synthesizing abstract 3rd party and 1st party signals into concise and actionable insights Experience uncovering cross-functional tensions or misalignments, and determining efficient ways to resolve those tensions Experience in leading and mentoring a team About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Meta is moving toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. Equal Opportunity & Accommodations
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, veteran status, disability, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable laws. Meta participates in the E-Verify program in certain locations, as required by law. Meta may leverage AI and ML technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com. $160,000/year to $219,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed reflect base salary only and do not include bonus, equity or incentives. Learn more about benefits at Meta.
#J-18808-Ljbffr
Join to apply for the
Cultural Strategist
role at
Meta . This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$160,000.00/yr - $219,000.00/yr About the role
The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences. Responsibilities
Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals Frame strategy decisions, drive alignment, and unblock progress – ensuring the right conversations are happening and marketing is set up to succeed Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy Translate research findings into actionable insights with clear recommendations Produce highly effective communication that motivates people to apply learnings in marketing and across the organization Minimum Qualifications
Research Expertise: 8+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and driving decision making in ambiguous or evolving contexts. Track record of thriving in time-sensitive environments Preferred Qualifications
Track record of crafting and tailoring recommendations (strategic to tactical) to a variety of stakeholders (business & technical) in a variety of formats Experience leveraging AI for conducting and/or synthesizing research Demonstrated history of calibrating the right balance of high-level/foundational work and quick tactical research/synthesis Experience synthesizing abstract 3rd party and 1st party signals into concise and actionable insights Experience uncovering cross-functional tensions or misalignments, and determining efficient ways to resolve those tensions Experience in leading and mentoring a team About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Meta is moving toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. Equal Opportunity & Accommodations
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, veteran status, disability, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable laws. Meta participates in the E-Verify program in certain locations, as required by law. Meta may leverage AI and ML technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com. $160,000/year to $219,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed reflect base salary only and do not include bonus, equity or incentives. Learn more about benefits at Meta.
#J-18808-Ljbffr