Kraft Heinz
Senior Analyst, Brand Communications - Capri Sun
Kraft Heinz, Chicago, Illinois, United States, 60290
Senior Analyst, Brand Communications - Capri Sun
Position Summary Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As a Brand Manager you will be at the center for some of the biggest decisions we make. Brand Managers are leaders in our brands and businesses You turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. This position is best suited for someone who is creative, has a bias for action, a love for social media, and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals. The Sr Analyst role on Capri Sun brings the opportunity to work on an iconic brand in the midst of an ambitious revival of its swagger and purpose, fueled by an exciting pipeline of innovations. You will be responsible for partnering with incredible creative talent to activate this brand in the culture, deepen emotional connection with the brand, and drive home our leadership credentials in value, convenience and taste. You will be asked to think differently about how we advertise, and to inspire others to do the same. Key Components of the Role
Support breakthrough communications that will build brand equity and drive long-term growth for the business Help execute end to end creative strategy Support creative brief development for external collaborators, including the business problem to be solved Help identify best ideas for development Lead agency discussion, owner of feedback to lead agency Think strategically and holistically across full marketing mix, with specific focus and passion on emerging platforms Support reporting on activation performance Influence, and collaborate with, category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality Help lead discussions during presentations with business unit and marketing senior leadership Lead full cross-agency team (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels Advocate for a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy Responsible for assessing data analysis to inform strategies and assess in-market results to drive business objectives Responsible for delivering creative work and activations on time and on budget Qualifications 2+ years of experience in related field (marketing preferred) Strong ability to turn analysis into actionable insights Passion to understand consumer culture, interests, attitudes and trends Excellent organizational skills, detail-oriented, timeline management skills Critical thinking, self-starter with ability to balance competing priorities Collaborative and acts with a sense of urgency Ability to clearly and concisely relay important details and updates Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range $88,000.00 - $110,000.00 Bonus
This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. Benefits
Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Wellbeing
We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability Location
Chicago/Aon Center Equality Statement
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance. Location(s)
Chicago, IL We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Position Summary Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As a Brand Manager you will be at the center for some of the biggest decisions we make. Brand Managers are leaders in our brands and businesses You turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. This position is best suited for someone who is creative, has a bias for action, a love for social media, and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals. The Sr Analyst role on Capri Sun brings the opportunity to work on an iconic brand in the midst of an ambitious revival of its swagger and purpose, fueled by an exciting pipeline of innovations. You will be responsible for partnering with incredible creative talent to activate this brand in the culture, deepen emotional connection with the brand, and drive home our leadership credentials in value, convenience and taste. You will be asked to think differently about how we advertise, and to inspire others to do the same. Key Components of the Role
Support breakthrough communications that will build brand equity and drive long-term growth for the business Help execute end to end creative strategy Support creative brief development for external collaborators, including the business problem to be solved Help identify best ideas for development Lead agency discussion, owner of feedback to lead agency Think strategically and holistically across full marketing mix, with specific focus and passion on emerging platforms Support reporting on activation performance Influence, and collaborate with, category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality Help lead discussions during presentations with business unit and marketing senior leadership Lead full cross-agency team (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels Advocate for a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy Responsible for assessing data analysis to inform strategies and assess in-market results to drive business objectives Responsible for delivering creative work and activations on time and on budget Qualifications 2+ years of experience in related field (marketing preferred) Strong ability to turn analysis into actionable insights Passion to understand consumer culture, interests, attitudes and trends Excellent organizational skills, detail-oriented, timeline management skills Critical thinking, self-starter with ability to balance competing priorities Collaborative and acts with a sense of urgency Ability to clearly and concisely relay important details and updates Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range $88,000.00 - $110,000.00 Bonus
This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. Benefits
Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Wellbeing
We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families. You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability Location
Chicago/Aon Center Equality Statement
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance. Location(s)
Chicago, IL We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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