DraftKings Inc.
Manager, Casino Integrated Marketing – DraftKings Inc.
As the Manager of Casino Integrated Marketing, you’ll own the marketing vision for Golden Nugget Online Casino, bringing a sharp strategy and a builder’s mindset to a rapidly growing part of our business. You’ll lead cross-functional efforts that drive user acquisition, boost lifetime value, and shape the creative expression of a legacy casino brand. You’ll move fast, think boldly, and make an immediate impact as the single-threaded marketing lead.
What You’ll Do
Drive growth across the Golden Nugget Online Casino through innovative marketing strategies, strong cross-functional execution, and disciplined performance analysis. This role sits at the center of product, creative, and channel execution, ensuring that GNOG delivers a best-in-class customer experience that maximizes New User growth, FTDs, and lifetime value. Be the sole marketing owner dedicated to GNOG, shaping vision based on input from marketing, analytics, and consumer insights, with independence and the ability to rally cross-functional partners without heavy oversight. Act as the central liaison between channel teams and creative, ensuring campaigns are strategically sound and creatively differentiated. Champion the use of AI and automation in creative development to maximize efficiency and impact. Advocate for GNOG marketing priorities across the organization. What You’ll Bring
Minimum 5 years of relevant experience in marketing or strategy roles. 3+ years of proven success in the casino/gaming industry. An analytical mind that can operate in ambiguity and make decisions with incomplete information. Innovative and solutions-focused with a track record of driving ideas that improve business metrics. Passion for prospective and existing customer journeys and understanding the needs and behaviors that influence those journeys. Positive, inclusive, collaborative partner with initiative and ability to coordinate across diverse functional groups. Strong storytelling skills to communicate complex ideas clearly to Senior Leadership. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Management and Manufacturing Industries: Software Development and Spectator Sports Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. We’ll guide you through the process if this is relevant to your role.
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Drive growth across the Golden Nugget Online Casino through innovative marketing strategies, strong cross-functional execution, and disciplined performance analysis. This role sits at the center of product, creative, and channel execution, ensuring that GNOG delivers a best-in-class customer experience that maximizes New User growth, FTDs, and lifetime value. Be the sole marketing owner dedicated to GNOG, shaping vision based on input from marketing, analytics, and consumer insights, with independence and the ability to rally cross-functional partners without heavy oversight. Act as the central liaison between channel teams and creative, ensuring campaigns are strategically sound and creatively differentiated. Champion the use of AI and automation in creative development to maximize efficiency and impact. Advocate for GNOG marketing priorities across the organization. What You’ll Bring
Minimum 5 years of relevant experience in marketing or strategy roles. 3+ years of proven success in the casino/gaming industry. An analytical mind that can operate in ambiguity and make decisions with incomplete information. Innovative and solutions-focused with a track record of driving ideas that improve business metrics. Passion for prospective and existing customer journeys and understanding the needs and behaviors that influence those journeys. Positive, inclusive, collaborative partner with initiative and ability to coordinate across diverse functional groups. Strong storytelling skills to communicate complex ideas clearly to Senior Leadership. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Management and Manufacturing Industries: Software Development and Spectator Sports Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. We’ll guide you through the process if this is relevant to your role.
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