Moloco
Overview
Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their first-party data, elevating the traditional path to performance advertising. Moloco steps in with a powerful combination of cutting-edge machine learning technologies to shape the digital economy and enable companies to stay independent and scale. Moloco is a leader at the nexus of machine learning, performance marketing, and product infrastructure. The company ranks among Inc. 5000’s fastest-growing private companies and has received multiple industry recognitions. Moloco is headquartered in Silicon Valley with offices worldwide and emphasizes a diverse, inclusive culture. The Impact You’ll Be Contributing to Moloco
We’re looking for a strategic and experienced
Product Marketing Lead, Supply
to drive Moloco’s global product marketing strategy for supply initiatives. You will shape how we position, launch, and market our supply initiatives across the Moloco SDK, exchanges, and future inventory types. You will coordinate all marketing initiatives across sales, product, and marketing teams globally. Responsibilities
Build the marketing strategy:
Develop a holistic marketing strategy to drive adoption of the Moloco SDK and other supply initiatives; Align with cross-functional teams (Marketing, Product, Go-to-Market, and Sales) to ensure coordinated execution of high-impact initiatives; Balance global and regional programs to resonate across markets and drive measurable impact. Develop positioning and messaging:
Conduct deep industry research to understand the evolving needs of publishers; Create data-backed, customer-centric messaging that articulates Moloco’s value; Roll out positioning across web properties, sales enablement, content, events, and other initiatives; Partner with Product to align the roadmap with market needs. Plan & execute go-to-market initiatives:
Own end-to-end development and execution of GTM initiatives; Lead programs such as sales narratives, event keynotes, webinars, research, and customer success stories; Coordinate with field marketing for high-impact events with publishers; Partner with Growth Marketing to develop and scale digital programs targeting SDK adoption. Launch and scale new product solutions:
Collaborate with Product and Go-to-Market teams to position new features and supply partnerships; Drive adoption through storytelling, education, and enablement programs. Measure and iterate:
Define success metrics for marketing initiatives, track performance, and optimize strategies based on insights. Qualifications
10+ years of experience in marketing or go-to-market roles, with at least 3 years in the mobile app industry focused on monetization and/or supply. Proven ability to develop and execute global marketing strategies that drive customer acquisition, product adoption, and revenue growth. Deep understanding of the mobile app publisher ecosystem including monetization strategies and industry trends. Experience working cross-functionally with Product, Sales, and Go-to-Market teams to align messaging, strategy, and execution. Exceptional storytelling skills with the ability to translate complex technical concepts into compelling narratives for mobile app publishers. Hands-on experience developing marketing content such as sales decks, webinars, case studies, and industry reports. Ability to thrive in a high-growth, fast-moving company with a self-starter mentality. Strong written and verbal communication skills and the ability to influence diverse audiences. Compensation and Benefits
Base Pay Range:
$147,000—$220,000 USD Moloco Thrive: Benefits and Well-Being:
Comprehensive benefits to support employees and families. Equal Opportunity
Moloco is an equal opportunity employer. We value diversity in our current and future employees and do not discriminate on the basis of race, color, creed, religion, national origin, age, sex and gender, gender identity and expression, sexual orientation, marital status, ancestry, disability, military status, or any other characteristic protected by law. Candidate Privacy Notice
Your privacy matters. By applying, you acknowledge that you’ve reviewed our Candidate Privacy Notice. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries: Advertising Services
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Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their first-party data, elevating the traditional path to performance advertising. Moloco steps in with a powerful combination of cutting-edge machine learning technologies to shape the digital economy and enable companies to stay independent and scale. Moloco is a leader at the nexus of machine learning, performance marketing, and product infrastructure. The company ranks among Inc. 5000’s fastest-growing private companies and has received multiple industry recognitions. Moloco is headquartered in Silicon Valley with offices worldwide and emphasizes a diverse, inclusive culture. The Impact You’ll Be Contributing to Moloco
We’re looking for a strategic and experienced
Product Marketing Lead, Supply
to drive Moloco’s global product marketing strategy for supply initiatives. You will shape how we position, launch, and market our supply initiatives across the Moloco SDK, exchanges, and future inventory types. You will coordinate all marketing initiatives across sales, product, and marketing teams globally. Responsibilities
Build the marketing strategy:
Develop a holistic marketing strategy to drive adoption of the Moloco SDK and other supply initiatives; Align with cross-functional teams (Marketing, Product, Go-to-Market, and Sales) to ensure coordinated execution of high-impact initiatives; Balance global and regional programs to resonate across markets and drive measurable impact. Develop positioning and messaging:
Conduct deep industry research to understand the evolving needs of publishers; Create data-backed, customer-centric messaging that articulates Moloco’s value; Roll out positioning across web properties, sales enablement, content, events, and other initiatives; Partner with Product to align the roadmap with market needs. Plan & execute go-to-market initiatives:
Own end-to-end development and execution of GTM initiatives; Lead programs such as sales narratives, event keynotes, webinars, research, and customer success stories; Coordinate with field marketing for high-impact events with publishers; Partner with Growth Marketing to develop and scale digital programs targeting SDK adoption. Launch and scale new product solutions:
Collaborate with Product and Go-to-Market teams to position new features and supply partnerships; Drive adoption through storytelling, education, and enablement programs. Measure and iterate:
Define success metrics for marketing initiatives, track performance, and optimize strategies based on insights. Qualifications
10+ years of experience in marketing or go-to-market roles, with at least 3 years in the mobile app industry focused on monetization and/or supply. Proven ability to develop and execute global marketing strategies that drive customer acquisition, product adoption, and revenue growth. Deep understanding of the mobile app publisher ecosystem including monetization strategies and industry trends. Experience working cross-functionally with Product, Sales, and Go-to-Market teams to align messaging, strategy, and execution. Exceptional storytelling skills with the ability to translate complex technical concepts into compelling narratives for mobile app publishers. Hands-on experience developing marketing content such as sales decks, webinars, case studies, and industry reports. Ability to thrive in a high-growth, fast-moving company with a self-starter mentality. Strong written and verbal communication skills and the ability to influence diverse audiences. Compensation and Benefits
Base Pay Range:
$147,000—$220,000 USD Moloco Thrive: Benefits and Well-Being:
Comprehensive benefits to support employees and families. Equal Opportunity
Moloco is an equal opportunity employer. We value diversity in our current and future employees and do not discriminate on the basis of race, color, creed, religion, national origin, age, sex and gender, gender identity and expression, sexual orientation, marital status, ancestry, disability, military status, or any other characteristic protected by law. Candidate Privacy Notice
Your privacy matters. By applying, you acknowledge that you’ve reviewed our Candidate Privacy Notice. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries: Advertising Services
#J-18808-Ljbffr