Purpose Brands, LLC
Senior Manager of Marketing & Acquisition Analytics
Purpose Brands, LLC, Boca Raton, Florida, us, 33481
Senior Manager of Marketing & Acquisition Analytics
Purpose Brands, the parent company of some of the world’s largest fitness franchises including Orangetheory, Anytime Fitness, Waxing the City, The Bar Method (& more!) is seeking a
Senior Manager of Marketing & Acquisition Analytics
to join its team. In this role you specialize in creating data and analysis frameworks that will shape member acquisition strategies and tactics. You’ll partner directly with marketing, sales, and franchise development leaders to optimize acquisition funnels, measure campaign effectiveness, and scale customer acquisition across our portfolio of fitness brands.
If you are looking to marry your passion for making data-informed decisions with helping people to live longer, healthier lives, here’s your opportunity! You will do great on our Analytics team if you are business savvy, think critically, and understand relevant technologies, analytical methods, and statistical concepts. You have several years of experience directly managing a small team of analysts and working with product and technology leaders to create scalable analytics solutions. You can balance responding to short-term analytics requests with thinking long-term, putting today’s decisions into context of how the analytics must evolve to support the company’s goals.
PURPOSE & IMPACT (Key Responsibilities) This role has one purpose – using data to find, attract and convert prospects to members of our fitness concepts. You will be the go-to analytics partner for campaign optimization, attribution modeling, website optimization, and acquisition funnel performance.
Marketing & Acquisition Analytics Leadership:
Partner with marketing and sales leaders to develop measurement frameworks for acquisition campaigns across digital and traditional channels, as well as in-store.
Identify opportunities and work with AI lead on integrating 3rd party solutions or build predictive models that guide decision making. Examples are MMM and MTA models. Socialize models with stakeholders.
Design and analyze A/B tests for digital and in-store acquisition tactics, promotional strategies and pricing models.
Leverage customer insights and LTV to optimize acquisition strategies for prospect and member quality.
Elicit, listen to, and translate business questions into analytics projects. Help stakeholders see the opportunities of using new or existing data assets to inform their member acquisition decisions.
Take on challenging analyses with significant business impact in the member acquisition space that require expert level skills at framing the analysis question, identifying the best analytical approach given available or obtainable data, and interpreting and communicating results.
Identify strategic data assets to be built. Develop a framework for how these data assets can answer broad sets of questions or support common analysis patterns. Collaborate with Engineering to develop the data assets and structures.
Build a strategy, process and practices to ensure data and analytics integrity.
Performance & Leadership & COE Initiatives
Performance Expectations:
Provides thought leadership when discussing analytical approaches to optimizing acquisition with marketing and sales operations leaders; anticipates questions stakeholders will ask and identifies the data assets to be built now to answer those questions at scale; ensures insights and recommendations hold up under business scrutiny; is recognized by marketing and operations leaders as their analytics partner.
Recruiting & Team Development: Collaborate with other leaders to recruit talent, coach team members, ensure development plans, and manage BI Analysts.
COE / Initiatives Leadership: Maintain and evolve the Acquisition Analytics COE charter, propose analytics initiatives, develop roadmaps, and work with Engineering to build solutions. Lead initiatives from discovery to delivery and partner with Product teams.
Qualifications & Experience
5-8 years of experience in marketing analytics or acquisition analytics, with proven track record of supporting marketing / sales leadership.
2+ years of management experience, directly managing an Analytics team.
Direct experience with marketing attribution modeling (MMM/MTA) and ability to translate results into actionable recommendations for marketing spend.
Expertise in acquisition funnel analytics – measuring effectiveness of media campaigns, referrals, promotions in an omnichannel environment.
A/B testing for marketing campaigns, pricing strategies, acquisition offers; ability to identify worthy test opportunities, define test parameters, evaluate results and ensure durability of observed effects.
Experience developing reporting and dashboards for supporting an entire business domain; ability to explain how dashboards were used to run the business.
Familiar with descriptive statistics concepts, sampling, simple probabilistic modeling, statistical tests, optimization methods and their applications; ability to explain how and when to apply them.
BS/BA in computer science, statistics, mathematics, business administration, economics, or related field; MBA or related function experience highly desired.
Intermediate SQL proficiency and ability to explain how other languages (e.g., R or Python) may be used in analytics contexts.
Salary $160,000-$190,000 annually
Benefits & Perks
Flexible benefits and comprehensive healthcare options; employer contributions to retirement; PTO; holidays; parental leave; wellness programs.
Discounts on brand classes and products; ERGs; hybrid work options; team-building activities.
Additional Details
Travel: Approximately 1x per quarter (1 week) to other campuses.
Supervisory requirements: Directly manages a small team of analysts.
Diversity, Equity, and Inclusion Orangetheory is committed to diversity, equity, and inclusion across every facet of the Orangetheory brand, and we will uphold an environment that supports a healthy space for learning, growing, and empowering every employee.
EEO Statement Purpose Brands and Orangetheory Fitness provide equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by law. Discrimination of any type will not be tolerated.
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Senior Manager of Marketing & Acquisition Analytics
to join its team. In this role you specialize in creating data and analysis frameworks that will shape member acquisition strategies and tactics. You’ll partner directly with marketing, sales, and franchise development leaders to optimize acquisition funnels, measure campaign effectiveness, and scale customer acquisition across our portfolio of fitness brands.
If you are looking to marry your passion for making data-informed decisions with helping people to live longer, healthier lives, here’s your opportunity! You will do great on our Analytics team if you are business savvy, think critically, and understand relevant technologies, analytical methods, and statistical concepts. You have several years of experience directly managing a small team of analysts and working with product and technology leaders to create scalable analytics solutions. You can balance responding to short-term analytics requests with thinking long-term, putting today’s decisions into context of how the analytics must evolve to support the company’s goals.
PURPOSE & IMPACT (Key Responsibilities) This role has one purpose – using data to find, attract and convert prospects to members of our fitness concepts. You will be the go-to analytics partner for campaign optimization, attribution modeling, website optimization, and acquisition funnel performance.
Marketing & Acquisition Analytics Leadership:
Partner with marketing and sales leaders to develop measurement frameworks for acquisition campaigns across digital and traditional channels, as well as in-store.
Identify opportunities and work with AI lead on integrating 3rd party solutions or build predictive models that guide decision making. Examples are MMM and MTA models. Socialize models with stakeholders.
Design and analyze A/B tests for digital and in-store acquisition tactics, promotional strategies and pricing models.
Leverage customer insights and LTV to optimize acquisition strategies for prospect and member quality.
Elicit, listen to, and translate business questions into analytics projects. Help stakeholders see the opportunities of using new or existing data assets to inform their member acquisition decisions.
Take on challenging analyses with significant business impact in the member acquisition space that require expert level skills at framing the analysis question, identifying the best analytical approach given available or obtainable data, and interpreting and communicating results.
Identify strategic data assets to be built. Develop a framework for how these data assets can answer broad sets of questions or support common analysis patterns. Collaborate with Engineering to develop the data assets and structures.
Build a strategy, process and practices to ensure data and analytics integrity.
Performance & Leadership & COE Initiatives
Performance Expectations:
Provides thought leadership when discussing analytical approaches to optimizing acquisition with marketing and sales operations leaders; anticipates questions stakeholders will ask and identifies the data assets to be built now to answer those questions at scale; ensures insights and recommendations hold up under business scrutiny; is recognized by marketing and operations leaders as their analytics partner.
Recruiting & Team Development: Collaborate with other leaders to recruit talent, coach team members, ensure development plans, and manage BI Analysts.
COE / Initiatives Leadership: Maintain and evolve the Acquisition Analytics COE charter, propose analytics initiatives, develop roadmaps, and work with Engineering to build solutions. Lead initiatives from discovery to delivery and partner with Product teams.
Qualifications & Experience
5-8 years of experience in marketing analytics or acquisition analytics, with proven track record of supporting marketing / sales leadership.
2+ years of management experience, directly managing an Analytics team.
Direct experience with marketing attribution modeling (MMM/MTA) and ability to translate results into actionable recommendations for marketing spend.
Expertise in acquisition funnel analytics – measuring effectiveness of media campaigns, referrals, promotions in an omnichannel environment.
A/B testing for marketing campaigns, pricing strategies, acquisition offers; ability to identify worthy test opportunities, define test parameters, evaluate results and ensure durability of observed effects.
Experience developing reporting and dashboards for supporting an entire business domain; ability to explain how dashboards were used to run the business.
Familiar with descriptive statistics concepts, sampling, simple probabilistic modeling, statistical tests, optimization methods and their applications; ability to explain how and when to apply them.
BS/BA in computer science, statistics, mathematics, business administration, economics, or related field; MBA or related function experience highly desired.
Intermediate SQL proficiency and ability to explain how other languages (e.g., R or Python) may be used in analytics contexts.
Salary $160,000-$190,000 annually
Benefits & Perks
Flexible benefits and comprehensive healthcare options; employer contributions to retirement; PTO; holidays; parental leave; wellness programs.
Discounts on brand classes and products; ERGs; hybrid work options; team-building activities.
Additional Details
Travel: Approximately 1x per quarter (1 week) to other campuses.
Supervisory requirements: Directly manages a small team of analysts.
Diversity, Equity, and Inclusion Orangetheory is committed to diversity, equity, and inclusion across every facet of the Orangetheory brand, and we will uphold an environment that supports a healthy space for learning, growing, and empowering every employee.
EEO Statement Purpose Brands and Orangetheory Fitness provide equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by law. Discrimination of any type will not be tolerated.
#J-18808-Ljbffr